After a prosperous 30 year career as a film director, he has traded scripts and actors with making real people's visions come to life.

Rony cultivates space for his clients to play out their personal and professional narratives and form a deeper understanding of who they are and how they wish to present themselves in the world. With nine years of experience as a coach, Rony has perfected the match between the language of Cinema and the transformative power of coaching and turned it to a result proven technique.

Rony is PCC with more than 2000 coaching hours and coach supervisor

Since 2018 he has served President of ICF Israel.