The SEO Mad Scientist

Highlights From Episode 3 - The SEO Mad Scientist:

• In this episode, Mike and Alex delve into the concept of mini networks and their role in revolutionizing SEO strategies.
• They offer a detailed comparison between mini networks and traditional web 2.0 networks, shedding light on the unique advantages and benefits that mini networks offer.
• Tune in to discover actionable strategies for leveraging mini networks to achieve significant improvements in keyword rankings and overall search engine visibility.

🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/

🛠️ Tools We Used in Testing:

Local Viking: https://localviking.com/

SERPResults: https://serpresults.com/

Products discussed:

Mini Networks: https://web20ranker.com/mini-networks/

PBN Map Embeds: https://web20ranker.com/product/order-pbn-map-embeds/

SEO Discussion Mike Milas + Alex C. Barr:

00:00 Introduction

00:50 What are Mini Networks?

04:02 Benefits of Mini Networks

06:03 Testing Mini Networks

08:13 Results of the Test

10:32 Effectiveness of Brand Networks

12:54 Building and Leveraging Mini Networks

13:13 Mini Networks vs. PBN Map Embeds

19:04 How to Get Mini Networks

20:39 Conclusion

Highlights From Episode 2 - The SEO Mad Scientist:

• In the episode, Mike, Sophie, and Alex dissected recent Google algorithm changes, highlighting their impact on website rankings and optimization strategies.
• They shared practical tips on optimizing meta descriptions and using location tags for improved local SEO performance.
• Also, they discussed ethical considerations in SEO, emphasizing the importance of integrity and outlining guidelines for sustainable success in digital marketing.

🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/

🛠️ Tools We Used in Testing:

Local Viking: https://localviking.com/

SERPResults: https://serpresults.com/

Products Discussed:

Brand Links: https://web20ranker.com/brand-authority-links/

Mini Networks: https://web20ranker.com/mini-networks/

SEO Discussion with Mike Milas + Sophie Allen + Alex C. Barr

00:00 Introduction

02:33 New testing library launching soon

03:57 Google changes metadata practices

10:22 Location tags, driving directions & links in YouTube videos

18:07 Geo-relevance and Google Earth links

20:43 Testing brand links and mini networks

21:16 Ranking impact of SAB vs physical address

26:27 Ethics of buying reviews and negative SEO

34:34 Conclusion and farewell

Highlights From 1 Episode - The SEO Mad Scientist:

• As Mike and Sophie discussed, the podcast is now SEO Mad Scientist, focusing on data-driven testing for real SEO results.
• They highlighted updates to the dashboard and tools, aiming for seamless integration for user convenience.
• They stressed the importance of strategic testing, sharing insights from press release and YouTube video ranking tests. Understanding interlinking and anchor text, they emphasized, is crucial for effective SEO.

🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/

🛠️ Tools We Used in Testing:

Local Viking: https://localviking.com/

SERPResults: https://serpresults.com/

Products Discussed:

Press Releases: https://web20ranker.com/web-2-0-press-release-service/

SEO Discussion with Mike Milas + Sophie Allen:

00:00 Introduction

02:20 Updates on Dashboard and Tools

04:45 Press Test Review

14:45 Testing YouTube Videos for Local Rankings

19:18 Observations So Far

25:11 Interlinking and Anchor Text Test

31:15 Importance of Granular Testing

35:37 Conclusion

Highlights From The Episode:

• Mike, Sophie, and Alex delve into various SEO tests we have conducted, including:
• Local proximity test
• YouTube strategy for local rankings
• Anchor text of local for geographical relevance
• They also discuss advanced techniques such as:
• Domain authority stacking
• Entity stacking
• Use of terms like link wheels and broken link wheels.
• They show the importance of defining terms in SEO and the relevance of different contexts.

SEO Discussion:

0:00 Introduction

03:08 Cross linking and Google stacking tests in the Local Proximity Test

09:29 Testing the Anchor Text of Local for Geographical Relevance

13:14 Discussion on Correlation vs Causation

23:41 Schema Markup and Topical Relevance

31:59 Difference between white label and arbitrage

35:05 Importance of relevance and context in SEO

44:14 Upcoming tests and video recaps

45:06 Closing remarks

Highlights From The Episode:

• Mark, Mike, and Sophie dive into the latest AP program and dashboard updates, unveiling tier discounts and signup notifications.
• Explore the impact of AI on search and Google's future moves, while tackling the smart home privacy debate.
• Question Google's tech trajectory and embrace the importance of taking shots and learning from failure.

SEO Discussion:

00:00 Introduction

02:08 Tiered discounts coming back to APP

06:15 Upcoming Valentine's Day Sale 

09:32 Better campaign recommendations with our new tool

17:35 Training plan updates for 2024

21:04 Google’s AI-powered Chrome update

28:55 The Role of AI in Reviews and Local Search

32:18 Smart Home Automation with AI & Privacy 

40:41 Google's successes and failures in recent years

45:47 Closing Remarks

Recent SEO News:

• Why Google May Rank AI-Generated Content Over Original News
• Google Launches AI-Powered Chrome Update For More Personalized Experience

Highlights From The Episode:

• Mike and Sophie divulge invaluable insights into the evolution of the SEO mindset.
• Unravel the mysteries behind recent Google updates, including the introduction of the new phone number button in search results.
• Explore how technologies like ChatGPT and the Rabbit AI device are revolutionizing the SEO industry.

SEO Discussion:

0:00 Introduction

01:10 Mindset in SEO

04:14 Dashboard developments with the Algomatic & Free APP Level

10:01 Content and On-Page vs. Links SEO Test

14:02 Click to Call Button Redesign in Search Results

18:09 Google Testing Snippets for Product Listings and Local Images

19:50 How AI in Search Impacts You

33:31 Rabbit AI Device

40:07 Future Implications of AI Integration

Recent SEO News:

• Google Showing New Phone Number Buttons For Some Search Results
• Poll: 60% Of SEOs Are Worried About The Impact Of Google SGE
• Google confirms a search ranking bug where sites disappear from search results over the weekend

In episode 222, Mike and Sophie discuss real life uses for custom GPTs, the importance of data visualization and the benefits data views bring to SEO analysis.. Web 20 Ranker (Nate) is continuing to build out new features to the dashboard with a big update on the horizon - overlaying algo updates, product purchases, and custom annotations over Google Search Console data.

Mike then discusses his recent deep dive into our Custom Signals test, the impact of citations on local rankings, and interesting insights we plan to test in the future.

They also explore the new free APP level launching soon, which will be the centralized location for tools and resources. Finally, they touch on AI advancements and the exciting year of SEO tests ahead.

Highlights From The Episode:

• In this episode, Mike and Sophie discussed the evolving landscape of Google Notes, emphasizing its potential as a viable platform for content discovery and expressing Mike's interest in finding high-volume note sites for further exploration.
• They introduced AlgoMatic, our backlink analysis tool in testing, set to revolutionize SEO by simplifying the reverse engineering of competitors' linking strategies.
• They highlighted Google's shift to longer search snippets, urging marketers to adapt for increased visibility in search results.

SEO Discussion with Sophie:

0:00 Introduction

0:44 Annual SEO Testing Report

01:21 Launch of testing library

05:20 Data integration & campaign analytics dashboard

10:50 Q1 webby on February 26th

13:50 User-generated content with Google Notes

16:00 Content types in Google Notes

20:23 Google Notes test update

22:19 Longer SERP snippets being tested

24:32 Social links in GBP listings

26:25 SERP volatility over New Year’s Eve

34:52 Robust backlink analysis tool coming soon

42:49 Conclusion

Recent SEO News:

• Google Notes Feature Sending Emails With Statistics
• Google Tests Longer Search Result Snippets Again
• Google New Year's Eve Search Algorithm Update
• Google Reiterates: We Have Changes Coming To Deal With Search Spam
• Google Local Ranking Algorithm Update On January 4th (Unconfirmed)

Highlights From The Episode:

• In this episode, Mike and Sophie spill the beans on our exciting new service – Local Engagement Signals. Discover how this game-changing addition can enhance your campaigns and make a lasting impact on local search results.
• Mike Milas shares insights into the upcoming 2024 tests, including single variable on-page factors, advanced schema and markup experiments, and the power of premium citations.
• Mike and Sophie delve into recent SERP volatility, share observations on open and closing signals on Google My Business, and explore how these changes might impact your SEO efforts.

SEO Discussion with Sophie:

0:00 Introduction

04:31 Save up on SEO in the daily deals during our year-end sale

06:35 Introduction to our new service - local engagement signals

12:03 Learn about content optimization in Mark’s upcoming webinar

13:33 SEO testing on on-page factors, e.g meta descriptions, images, image metadata, schema on single variable levels

18:39 SERPs volatility in Google after spam attack 

23:49 Closing remarks

Recent SEO News:

• Google Search Overwhelmed By Massive Spam Attack
• Confirmed: Google Local Search Algorithm "Openness" Now Stronger Signal
• Google Search Having Indexing Issues - Confirmed

Highlights From The Episode:

• In this episode, the team introduces Mike's revolutionary AI training designed to boost productivity. They also unveil a handy social media tool for seamless content generation and scheduling.
• The discussion covers topics like the impact of press on rankings, the launch of an SEO testing library featuring mad scientist tests, and significant updates to Monthly GBP and Managed SEO campaigns.

SEO Discussion with Mark and Sophie:

0:00 Introduction

2:28 Year End SEO Sale

03:15 Increase Productivity & Efficiency with Mike’s new AI training

07:31 Social media tool for content generation and scheduling.

10:03 Google Analytics and Search Console dashboard integrations

16:15 Impact of press on rankings - brand recognition and authority.

21:13 SEO testing library launching with all mad scientist tests

25:04 Webinar on content optimization and the potential patent implications

34:34 Google Review update and Google algorithm changes 

35:50 Major updates to our Monthly GBP and Managed SEO campaigns

Recent SEO News:

• Google Local Notice When Review Posting Is Turned Off
• Google Things To Know Snippets & Results Expansion
• Google November 2023 Reviews Update Completed After 29 Day Rollout