Jacob Stoops sits down with Cindy Krum, Founder and CEO of MobileMoxie, to discuss how she got into the industry, the founding of her company, as well as voice search, speakable structured data, SERP "Fraggles," working with developers, the importance of supplementing content with videos and audio, the future of SEO with a URL-less web, the challenges of being dyslexic, and much more.

Jacob Stoops sits down with Cindy Krum, Founder and CEO of MobileMoxie, to discuss how she got into the industry, the founding of her company, as well as voice search, speakable structured data, SERP "Fraggles," working with developers, the importance of supplementing content with videos and audio, the future of SEO with a URL-less web, the challenges of being dyslexic, and much more.

🎯 In this episode:

• How Cindy got started in SEO by fixing broken rankings with HTML for Dummies
• What developers still get wrong about 301s, 302s, and migrations
• Why MobileMoxie focuses on deep consulting—not implementation
• The game-changing potential of speakable schema and voice search
• How Google is indexing fragments (aka “fraggles”) inside a single URL
• Why SEOs must evolve beyond URLs and embrace content streams
• The overlap of branding, accessibility, and future-proof SEO
• The value of empathy, mentorship, and building a meaningful career in a fast-moving field

Whether you're a technical SEO, strategist, content creator, or voice search nerd—this episode is a must-listen for anyone shaping what comes next in search.

Sponsored by Moving Traffic Media

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Jacob Stoops sits down with Maggie Barr, Director of Content Strategy at AmTrust Financial Services, Inc., to discuss how she went from a journalism background to copywriting, how she leveraging that to become an amazing SEO strategist, as well as other topics including technical SEO, content strategy and how it helps SEO, as well as the importance of gender diversity in the industry, and much more.

In Episode 4 of The Page 2 Podcast, host Jacob Stoops interviews Maggie Barr, Director of Content Strategy at AmTrust Financial and former agency SEO turned in-house leader. Maggie shares her personal evolution from a journalism major at Syracuse to running content strategy for one of the largest names in commercial insurance—while balancing motherhood, mentorship, and some seriously tough lessons.

📚 In this episode: 

• Why Maggie left journalism behind and found her voice in SEO
• How she overcame silos to evolve from "just a writer" to full-on strategist
• What it’s really like managing content across multiple brands at scale
• How working with call centers sparked unexpected SEO opportunities
• The one resource center that delivered traffic, rankings—and real revenue
• Her firsthand experience with non-competes, layoffs, and career detours
• The power of mentorship, and what it means to lead with empathy
• Her thoughts on women in SEO, family-friendly leadership, and creating sustainable work cultures

This is a must-listen for anyone navigating SEO careers, content teams, in-house transitions, or trying to find their place in a fast-changing industry.

Sponsored by Moving Traffic Media

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Jacob Stoops sits down with Sal Surra, Senior SEO Strategist at Angie’s List, to discuss how he got into SEO, share tips from his 20-30 years of experience, talk replatforming, site speed, duplicate content, and dive headlong into his love for Star Wars.

In Episode 3 of The Page 2 Podcast, host Jacob Stoops talks with Sal Surra, Senior SEO Strategist at Angie's List, about a career that spans from hand-coding HTML in the ‘90s to optimizing one of the largest platforms on the web today. Sal shares how he broke into the industry before SEO was even a term—and how he's kept up with the changes over decades.

💡 In this episode:

• Building websites in Notepad in 1995
• Learning SEO before Google even existed
• What it’s like optimizing SEO at an enterprise scale
• How Sal helped build a site speed QA system into Angi's dev cycle
• The real story of a noindex disaster and how he survived it
• Why duplicate content isn’t always a problem (especially in local)
• Dealing with client expectations, dev roadmaps, and agency politics
• Working in SEO while staying grounded, humble, and hungry to learn
• His experiences with Family Feud, cosplay at Star Wars Celebration, and getting recruited over In-N-Out Burger 🍔

This is a wild, heartfelt, and insightful episode from someone who’s seen it all. If you’re deep into SEO—or just getting started—you’ll find plenty to laugh at, learn from, and reflect on.

Sponsored by Moving Traffic Media

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Jacob Stoops sits down with Zach Chahalis, Senior SEO Manager at Search Discovery, to talk about how he got into the SEO industry, share tips and advice, as well as talk pop-culture, movies and more.

Jacob Stoops sits down with Zach Chahalis, Director of Inbound Marketing at Global Payments, Inc. (former Senior SEO Manager at Search Discovery), to talk about how he got into the SEO industry, share tips and advice, as well as talk pop-culture, movies and more.

🛠️ In this episode:

• The story of how Zach got into SEO—and how a Flash site sparked his career
• What it’s like managing nine active clients across multiple verticals
• Why Angular 1 and SEO used to be mortal enemies
• How structured data and pre-rendering changed his approach
• The checklist system Zach built to prevent catastrophic SEO failures
• His thoughts on site crawlers, tools, and platform limitations
• The ongoing challenge of client buy-in and implementation
• Why mentorship, patience, and empathy matter more than ever in SEO

If you’re in technical SEO or trying to scale your strategic thinking while juggling dev cycles and client expectations—this episode delivers depth, humor, and a ton of lessons you can apply today.

Sponsored by Moving Traffic Media

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Jacob Stoops sits down with Rand Fishkin, Co-Founder of Moz and Sparktoro, to talk about everything ranging from his time at Moz, to the beginnings of Sparktoro, his new book 'Lost and Founder', as well as his thoughts on a number of subjects including funding, venture capital, content marketing, personal branding, gender-equality, and more.

Jacob Stoops sits down with Rand Fishkin, Co-Founder of Moz and Sparktoro, to talk about everything ranging from his time at Moz, to the beginnings of Sparktoro, his new book 'Lost and Founder', as well as his thoughts on a number of subjects including funding, venture capital, content marketing, personal branding, gender-equality, and more.

Rand opens up about:

• The scrappy beginnings of Moz with his mom (and massive early debt)
• Turning blog traffic into a SaaS business—and lessons from the pivot
• Surviving VC pressures, layoffs, and internal leadership transitions
• Why he left Moz and how SparkToro flips the funding model
• The dangers of hustle culture, impostor syndrome, and defining your own success
• Gender equity, workplace inclusion, and why empathy must lead

Whether you’re an SEO pro, a startup founder, or just someone chasing sustainable success—this episode is packed with vulnerability, perspective, and no-BS insight from one of the most respected voices in marketing.

Sponsored by Moving Traffic Media

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