Having an abundance of lagers in the market might be new to some of us, but for the state of Kansas, it's just called "the menu". So how does a brewery choose to pair down their craft offerings and target the Standard American Lager market in a state that practically drinks nothing but those styles of beers? The boys from Kansas Territory Brewing join JP on this week's show to talk about that choice, and how they made a pivot like that work for them.

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