Eric Eastman, the Shrink of Drink, joins Gary, Allison, and Joel to discuss the psychological and sensory influences behind why we enjoy different types of beer. From nature versus nurture to sensory interaction, what makes your favorite brew, yours?

Listen to Eric's podcast, MysterE's Mysteries: https://lnns.co/pd75mUR1IS-

PATREON

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EMAIL

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TIMELINE

00:00 Welcome the Shrink of Drink

01:42 The Science of Taste Preferences

04:22 Persuasion in Beer Enjoyment

07:35 The Role of Environment and Music

12:27 The Language of Taste

15:00 Blind Beer Tasting Experience

15:51 Understanding Beer Sensory Perception

16:32 The Just Noticeable Difference in Beer Tasting

18:10 Training for Beer Tasting

20:02 Comparing Beer and Wine

21:23 The Influence of Social Norms on Taste

22:29 The Most Expensive Beer in the World

27:42 The Power of Visual Appeal in Beer

30:09 Conclusion and Farewell

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CREDITS

Hosts:

Bobby Fleshman

Allison Fleshman

Joel Hermansen

Gary Ardnt

Music by Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co