The Side Gig Central Podcast

This episode just hits differently. Like a Disney+ binge fest on a Wednesday night when you’re snuggling with your sweetie or a hilarious Baby Yoda GIF when you’re having a bad day. Yes, it's THAT good.

My guest today, Artin Nazarian, Disney exec, author, and entrepreneur, is about to give you *all* the feels while revealing the magic of balancing a side gig with your corporate career.

PRESS PLAY to learn what it's *really* like to be The Incredibles IRL, leading a double life as a Disney executive and the founder of a tech startup, how to take control of your career happiness (it’s not what you think), why you need idea validation before you set out on your epic adventure (aka “what problem is my idea solving?”) and why you’re only ONE idea away from happiness.

Buy Artin's book "SIDE ADVENTURE"

https://www.artinnazarian.com/side-adventure-book

Follow Artin on Instagram: https://www.instagram.com/artin_nazarian/

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Wanna be fully booked with ideal clients for 2021, without the stress and overwhelm?

Check out my 1:1 sales coaching program COLD to CLOSED: https://www.sidegigcentral.com/cold2closed/

Or take a look at my 90 min sales coaching intensive for service-based entrepreneurs:

https://www.sidegigcentral.com/90min/

Get the FREE 30 Day Calendar to grow your sales here : bit.ly/sidegig30

Want more sales strategies? Let's connect!

https://instagram.com/sidegig_central

Have you ever asked a friend or family member, "Err, hey, you wanna lend me some moolah for this really cool business idea I have?” Thankfully, you’ll never have to have ^^ that ^^ conversation with your friends or family (or beg strangers for startup cash...) ‘cuz KJ Blattenbauer is BACK on the show today and she's gonna show you how to ruthlessly execute a crowdfunding campaign.

KJ is the founder of pretty peptalks, a brand-new stationery line – 100% funded on Kickstarter.

PRESS PLAY on this episode to hear how to infuse story and emotion into every single part of your campaign (yes, even if it’s “just” for paper) the difference between a “traditional” launch and a Kickstarter launch…and why it’s an emotional roller coaster, the secrets (shhh) to a successful campaign, including the best day to launch and the ideal length, exactly what you need to do to make the Kickstarter algorithm happy and how some campaigns get 350% funded – and how to make yours one of the lucky 30% that meets its goal.

Check out pretty peptalks stationary here --> https://www.prettypeptalks.com/ with FREE DOMESTIC SHIPPING for orders over $49

Follow pretty peptalks on Instagram: https://www.instagram.com/prettypeptalks/

Connect with KJ https://www.instagram.com/kjblattenbauer/

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Wanna be fully booked with ideal clients for 2021, without the stress and overwhelm?

Check out my 1:1 sales coaching program COLD to CLOSED: https://www.sidegigcentral.com/cold2closed/

Or take a look at my 90 min sales coaching intensive for service-based entrepreneurs:

https://www.sidegigcentral.com/90min/

Get the FREE 30 Day Calendar to grow your sales here : bit.ly/sidegig30

Want more sales strategies?

Let's connect!

https://instagram.com/sidegig_central

When you start throwing around FOMO inducing phrases in your sales copy like, “Last chance!” “Hurry!” “Just 2 spots left!”...it can sometimes come across as spammy. Like forex bots inside your DM’s, spammy. And as you know, people generally don’t wanna feel like they’re being manipulated by spammy bots.

So, how can you upgrade your use of FOMO without sounding spammy? Simple.

PRESS PLAY on this episode to learn the three key ways you can upgrade your use of loss aversion (or FOMO) in your sales copy - all without going in for the “ONE SPOT LEFT” hard close.

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Wanna be fully booked with ideal clients for 2021, without the stress and overwhelm?

Check out my 1:1 sales coaching program COLD to CLOSED: https://www.sidegigcentral.com/cold2closed/

Or take a look at my 90 min sales coaching intensive for service-based entrepreneurs:

https://www.sidegigcentral.com/90min/

Get the FREE 30 Day Calendar to grow your sales here : bit.ly/sidegig30

Want more sales strategies?

Let's connect!

https://instagram.com/sidegig_central

Are you a solopreneur who wants media exposure this year? This episode is for you! I don’t know about you, but whenever I hear the words “publicist,” “PR,” or “public relations” I immediately visualize Samantha Jones from Sex and the City, running around NYC like a badass boss, getting her clients booked for red carpet appearances, planning the perfect photo op (and even turning hot waiters into movie stars). Just me? You too?*okay, phew*

Obviously, it’s unrealistic to think we can create a solid PR strategy based on a fictional character's antics. So how do you know where to start? Are there special PR "rules" you should always follow?

Good news: You don't have to hire Samantha Jones – you can totally do PR yourself. You just need to borrow some of her tricks.

Even better news: Alessandra Seca, the owner of Seca & Co a public relations agency, knows *exactly* how to help brands get exposure so they get the credibility they deserve, reach their target audience, and grow.

PRESS PLAY to learn why you should know (and care!) about the difference between paid media and earned media, how to put your best foot forward so you increase your chances of landing media coverage and why your story and the timeliness of your message are so crucial for coverage.

Grab Alessandra's editorial calendar below!

https://mailchi.mp/secaandco/editorial-calendar

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Wanna be fully booked with ideal clients for 2021, without the stress and overwhelm?

Check out my 1:1 sales coaching program COLD to CLOSED: https://www.sidegigcentral.com/cold2closed/

Or take a look at my 90 min sales coaching intensive for service-based entrepreneurs:

https://www.sidegigcentral.com/90min/

Get the FREE 30 Day Calendar to grow your sales here : bit.ly/sidegig30

Want more sales strategies?

Let's connect!

https://instagram.com/sidegig_central

Have you ever felt like thought leadership should be left up to the "heavy hitters?" Like your opinion doesn't *really* matter?

Or have you ever held back your opinion on a topic because you're afraid of making sweeping generalizations like, "60% of the time it works, every time," and getting called out on it?

Meet Cheryl Lau, a side hustle coach who helps entrepreneurs make a full time income on part time hours AND can help you get over your thought leadership fears.

PRESS PLAY to learn what thought leadership can look like for you one simple trick that can help you turn personal experiences into thought leadership gold and how to create content around your unique point of view.

Connect with Cheryl: https://www.instagram.com/cheryltheory/

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Wanna be fully booked with ideal clients for 2021, without the stress and overwhelm?

Check out my 1:1 sales coaching program COLD to CLOSED: https://www.sidegigcentral.com/cold2closed/

Or take a look at my 90 min sales coaching intensive for service-based entrepreneurs:

https://www.sidegigcentral.com/90min/

Get the FREE 30 Day Calendar to grow your sales here : bit.ly/sidegig30

Want more sales strategies?

Let's connect!

https://instagram.com/sidegig_central

You don’t hafta be “steering the ship” 24/7 to deliver a phenomenal client experience. And you *definitely* don’t hafta drown in a sea of admin work just to personalize your service.

Luckily, I’ve got Amy Feierman on the show today to show us how it’s done. Amy is a client experience strategist who helps service-based solopreneurs develop the kind of solid client relationships that lead to loyal, repeat clients.

She’s even gonna throw you the life jacket you so desperately need (aka systems) to save you from drowning in all that extra admin work. Bleh.

PRESS PLAY to learn how to personalize the client experience without the overwhelm, exactly what to say to limit unnecessary communication and actually save time and get Amy’s hot tip for creating killer email templates without sacrificing that personal touch.

Take Amy's quiz! https://amyfeierman.com/quiz

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Wanna be fully booked with ideal clients for 2021, without the stress and overwhelm?

Check out my 1:1 sales coaching program COLD to CLOSED: https://www.sidegigcentral.com/cold2closed/

Or take a look at my 90 min sales coaching intensive for service-based entrepreneurs:

https://www.sidegigcentral.com/90min/

Get the FREE 30 Day Calendar to grow your sales here : bit.ly/sidegig30

Want more sales strategies?

Let's connect!

https://instagram.com/sidegig_central

If you’re chasing every single lead even if they *may not* be a good fit for your business, you’re sliding down a slippery slope toward becoming a commoditized service provider (with your only differentiating factor being price – ekkk).

Luckily, I have Patty Dominguez on the show today to help us avoid being “just another” .

Patty is the founder of Positioning to Profit and helps women entrepreneurs establish their Category of One status, *basically* making their competition irrelevant.

Press PLAY to learn how to avoid becoming a *gulp* commodity, how to get rid of the copycat mentality we’re *all* guilty of and the key to demanding higher pricing.

Connect with Patty: https://www.positioningtoprofit.com/

Instagram: https://www.instagram.com/pattydominguez_/

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Wanna be fully booked with ideal clients for 2021, without the stress and overwhelm?

Check out my 1:1 sales coaching program COLD to CLOSED: https://www.sidegigcentral.com/cold2closed/

Or take a look at my 90 min sales coaching intensive for service-based entrepreneurs:

https://www.sidegigcentral.com/90min/

Get the FREE 30 Day Calendar to grow your sales here : bit.ly/sidegig30

Want more sales strategies?

Let's connect!

https://instagram.com/sidegig_central

Tracie's back. Back again. Tracie's back. Tell a friend. My editor (and good friend!) Tracie Kendziora is back on the podcast today, and I'm over the moon excited to share her copy wisdom with you.

In case you haven't met her yet, Tracie is a copy coach and editor who helps online biz owners, coaches, and creatives write compelling copy.

And I know (from first-hand experience) that Tracie can help you be more consistent with your content, save you a boatload of time writing copy, and help you stand out in your industry.

PRESS PLAY to learn the benefits of working with an editor, the biggest mistake Tracie sees entrepreneurs make when writing their copy and one of the most ninja strategies you can use to understand the language your audience uses (hint: it has to do with Amazon reviews)

Grab a seat on the Copy Couch! https://www.okayokapi.com/copy-couch

Connect with Tracie: https://www.instagram.com/_okayokapi_/

We gotta have the "are you feeling salesy" chat right now. Why? Because If you haven't landed a client in a while or things aren't going well in your business, you could be sabotaging yourself with the ol' "I hate selling because I feel salesy" excuse. So today, we're dishing out the tough love to help getcha outta your salesy funk.

Michelle Vroom, marketing coach and host of the Market Like a Boss Podcast is my guest today and she helps female solopreneurs attract dream clients.

PRESS PLAY to learn why the root cause of your "salesy feelings" could be coming from a lack of confidence in your offer, how to make a crucial paradigm shift and put the focus on the person you're trying to help instead how you're feeling at the moment and how to avoid the sales and marketing red flag of convincing people to work with you.

Connect with Michelle: https://michellevroom.com/

Market Like a Boss FB group: facebook.com/groups/marketlikeabossgroup

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Wanna be fully booked with ideal clients for 2021, without the stress and overwhelm?

Check out my 1:1 sales coaching program COLD to CLOSED: https://www.sidegigcentral.com/cold2closed/

Or take a look at my 90 min sales coaching intensive for service-based entrepreneurs:

https://www.sidegigcentral.com/90min/

Get the FREE 30 Day Calendar to grow your sales here : bit.ly/sidegig30

Want more sales strategies?

Let's connect!

https://instagram.com/sidegig_central

So you wanna land a sponsorship with ? Well, what if I told you that today’s episode is gonna lay out the EXACT sales process you need (yes, it’s a sales process) to secure a corporate sponsorship for your event or podcast? You’d be all like, “Ugh, that sounds too good to be true,” right?

Jessica Chinyelu, corporate sponsorship strategist (extraordinaire) and my guest on today’s episode, is about to spill *all* the tea on how to get backed by the world’s biggest brands.

PRESS PLAY to learn the exact process you need to nail before you have a prayer of landing a corporate sponsor, why gold, silver, and bronze sponsorship packages just don’t cut it anymore and the red flags to avoid when pitching corporate sponsors (aka don’t include a 22-slide pitch deck in your first email to your prospect!)

Connect with Jessica: https://thesponsorshiplady.com/

Find Jessica on Instagram: https://www.instagram.com/jessicachinyelu/

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Wanna be fully booked with ideal clients for 2021, without the stress and overwhelm?

Check out my 1:1 sales coaching program COLD to CLOSED: https://www.sidegigcentral.com/cold2closed/

Or take a look at my 90 min sales coaching intensive for service-based entrepreneurs:

https://www.sidegigcentral.com/90min/

Get the FREE 30 Day Calendar to grow your sales here : bit.ly/sidegig30

Want more sales strategies?

Let's connect!

https://instagram.com/sidegig_central