The Side Gig Central Podcast

I had to get my jaw off the floor when THIS calendly confirmation showed up in my inbox last week. My guest today is Maegan Lujan, the Director of Solutions and Services at Toshiba.

During our conversation, Maegan talks about what it's like to be an intrapreneur inside a gigantic tech organization, how to cultivate your personal brand even if you're working a 9-5, and why showing up digitally is a must for thought leadership.

Connect with Maegan online : https://www.maeganlujan.com/

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Wanna be fully booked with ideal clients for the rest of 2020?

Check out my new 1:1 sales coaching program COLD to CLOSED :

https://www.sidegigcentral.com/cold2closed/

Get the FREE 30 Day Calendar to grow your sales here : bit.ly/sidegig30

Want more sales strategies? Let's connect!

https://instagram.com/sidegig_central

https://www.sidegigcentral.com

When you're a startup entrepreneur, nothing is handed to you. Ever. Unless you're Elon Musk. Usually, the story goes, you work tirelessly (for free) so that your dream becomes a reality as you claw, nunchuck and shank your way to profitability. And believe me, as a type A personality (and an Enneagram 3) I'm definitely one of "those" people who fights tooth and nail for everything she's got.

But my conversation today with Melissa Lyons, international best-selling author and life coach, was so unexpected and REFRESHING because she brings an entirely new perspective on the age old question "why am I not where I *thought* I'd be today?"

Join Melissa and I for an in-depth conversation about what it really means to "surrender" in your business (and in life) when you think you're stuck, why our emotional guidance system has the power to unlock creativity and why you're actually "quite lucky when you feel yucky." (trust me this last one makes a whole LOT more sense when you hear Melissa talk through it.)

Connect with Melissa : https://www.melissa-lyons.com/

Melissa's book, "I Will Always Love You" : https://www.amazon.com/Will-Always-Love-You-Journey/dp/0995949107

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Wanna be fully booked with ideal clients for the rest of 2020? Check out my new 1:1 sales coaching program COLD to CLOSED :

https://www.sidegigcentral.com/cold2closed/

Get the FREE 30 Day Calendar to grow your sales here : bit.ly/sidegig30

Want more sales strategies? Let's connect!

https://instagram.com/sidegig_central

https://www.sidegigcentral.com

Have you ever thought: "I'm gonna make 'em an offer they can't refuse” (when writing your sales page?) Well, if you DO happen to like all of the badassery, wit and wisdom of The Godfather, you're definitely gonna like this episode all about creating "too good to be true" offers that sell.

Today, you'll meet Caroline Carlsen, an award-winning café owner turned business coach who's on a mission to help aspiring entrepreneurs ditch the overwhelm and start the business of their dreams.

On this episode you'll learn how to create an IRRESISTIBLE offer that sells out fast, marketing strategies that will embed your new service into your client's brain and two of the BIGGEST mistakes you should avoid when launching your brand spankin' new offer.

Connect with Caroline : https://www.instagram.com/carolinelcarlsen/

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Wanna be fully booked with ideal clients for the rest of 2020? Check out my new 1:1 sales coaching program COLD to CLOSED :

https://www.sidegigcentral.com/cold2closed/

Get the FREE 30 Day Calendar to grow your sales here : bit.ly/sidegig30

Want more sales strategies? Let's connect!

https://instagram.com/sidegig_central

https://www.sidegigcentral.com

Market research isn't just for big companies who want to sell you cheap airline tickets or schnazzy home decor. Nope. Conducting market research is for YOU.

Jake Pryszlak (@theresearchgeek) is on the show, and today you'll learn why you should conduct market research, (even if you have ONE client), how to conduct *proper* market research (that costs zero dollars) and of course, what to DO with all your data after you've collected it.

Connect with Jake https://www.instagram.com/theresearchgeek/

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Wanna be fully booked with ideal clients for the rest of 2020? Check out my new 1:1 sales coaching program COLD to CLOSED :

https://www.sidegigcentral.com/cold2closed/

Get the FREE 30 Day Calendar to grow your sales here : bit.ly/sidegig30

Want more sales strategies? Let's connect!

https://instagram.com/sidegig_central

https://www.sidegigcentral.com

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You think you got a lotta things going on? Try managing 5-6 streams of income *like a boss*...

This episode has been A LONG TIME in the works and I cannot tell you how pumped I am for you to meet Gabriela Sullen and hear her story of how she manages multiple businesses AND empowers youth to build generational wealth.

And just so you know, Gabriela is a day trader, fragrance line founder and even an audio book reader (on the side.) This girl is impressive!

Connect with Gabriela : https://www.instagram.com/giftofgabs_/

_______________________

Wanna be fully booked with ideal clients for the rest of 2020? Check out my new 1:1 sales coaching program COLD to CLOSED :

https://www.sidegigcentral.com/cold2closed/

Get the FREE 30 Day Calendar to grow your sales here : bit.ly/sidegig30

Want more sales strategies? Let's connect!

https://instagram.com/sidegig_central

https://www.sidegigcentral.com

Who's the first person that comes to mind when you think of an amazing leader in your industry? Is it someone who seems to have it all "figured out?" Do they come across as buttoned-up, innovative, ahead of the curve and always "on?"

Well, get ready to have this notion flipped on it's head because guess what? You DO NOT need to model yourself after this archetype. In fact, you don't even need to have it all figured out in order to grow your business and become an unforgettable leader. *Say whaaat?*

Today, you'll meet Issata Oluwadare, an educator, leader, investor and founder of the EZ Breezy Life who teaches business owners like you how to navigate the roller coaster of entrepreneurship and thrive in the online space.

In this episode, you'll learn what it means to lead with intention and why imperfect leadership can help you grow your business (in less time than you think.)

Press play on this episode to escape to a land where asking for help is encouraged (hmmm, who woulda thunk it?) and the musical Hamilton is the template for leadership.

Connect with Issata:

https://www.instagram.com/issata.o/

https://www.ezbreezy.life/

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Get the FREE 30 Day Calendar to grow your sales here : bit.ly/sidegig30

Want more sales strategies? Let's connect!

https://instagram.com/sidegig_central

https://www.sidegigcentral.com

Brianne's back, ALRIGHT! (yes, that was a Backstreet Boys reference.)

It's tough for me to contain my enthusiasm today because I've got Brianne Fleming, brand expert and educator, back on the show to talk about how to build your brand’s purpose, the connection between empathy and sales and how to stay true to your brand's messaging during tumultuous times.

Plus, you'll learn how in the world Brianne got a follow back from BSB Howie on Twitter, just by being authentic with her brand. You don't wanna miss this story!

Go connect with Brianne on Twitter and Instagram : @brianne2k

Visit her website: https://briannefleming.com/

Listen to her podcast on Apple and Spotify : Making the Brand | Marketing with a Pop Culture Twist

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Get the FREE 30 Day Calendar to grow your sales here : https://bit.ly/sidegig30

Want more sales strategies? Let's connect!

https://instagram.com/sidegig_central

https://www.sidegigcentral.com

If you've been here awhile, you already know that I LOVE a good analogy. Which is why I'm so excited for you to get to know Amani Roberts, DJ, music producer, podcaster, and educator.

Amani has an absolutely brilliant analogy that every entrepreneur needs to hear, which is, "a DJ set is very similar to growing your business." And after interviewing Amani, I couldn't agree with him more!

Listen to today's episode to find out how one night as a DJ can unlock your business skills and creativity.

Connect with Amani and get his book here: https://www.amaniexperience.com/book

Follow Amani : https://www.instagram.com/amaniexperience/

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Get the FREE 30 Day Calendar to grow your sales here : bit.ly/sidegig30

Want more sales strategies? Let's connect!

https://instagram.com/sidegig_central

https://www.sidegigcentral.com

What's the first thing that comes to mind when you realize you have to A.) jump on a Zoom call with a new client or B.) give a virtual presentation to a group of colleagues or leaders in your organization? If your gut reaction is "ahhhh noooooo".... then today's episode is just for you.

I'm so excited to introduce you to Hannah Michelotti, a public speaking and communication coach who teaches leaders like you how to magnetize your message and move your audience to action.

In this episode, you'll learn how to communicate with confidence, clarity and charisma, the do's and don't's of public speaking AND the best ways to nail any virtual meeting or presentation.

Connect with Hannah:

https://www.instagram.com/articulatewithhannah/

https://www.articulatewithhannah.com/

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Get the FREE 30 Day Calendar to grow your sales here : bit.ly/sidegig30

Want more sales strategies? Let's connect!

https://instagram.com/sidegig_central

https://www.sidegigcentral.com

When was the last time you took a good look at your website? I mean, a REALLY good look under the hood? If it's been awhile and you've been struggling to get people to hit the BUY BUTTON for your products or services (aka your conversions are "meh, just okay,") definitely listen to this episode for some effective site fixes that will turn your website into a magical selling machine.

Today you'll meet Reese Spykerman, a website expert who has spent more than 15 years creating websites for some of the biggest names in the online world. Today she helps e-commerce businesses increase their sales with website conversion optimization.

Links mentioned in this episode:

https://instagram.com/designbyreese

ImageOptim on Mac

https://imageoptim.com/mac

Pingdom speed test

tools.pingdom.com

Reese's 3 SECRETS TO TURN YOUR BUSINESS WEBSITE

INTO A MAGICAL SELLING MACHINE

https://www.designbyreese.com/secrets

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Want more sales strategies that'll blow the doors off your biz? Let's connect!

https://instagram.com/sidegig_central

https://www.sidegigcentral.com

https://facebook.com/sidegigcentral.elena