The Side Gig Central Podcast

Elena here! If you've ever taken a screenshot of a glowing customer success story (either in a text message convo or in an email thread) and posted it on your website or social media, you already know about the power of social proof.

But did you know that when you actively market your social proof stories, you're tapping into a proven sales psychology technique that's also one of the top ways to convince a prospect to buy from you? It's true!

Take a listen to this solo episode to learn about all of the glorious reasons why you absolutely must use social proof in your business to increase your sales and bring in consistent revenue month over month.

Get the FREE 30 Day Calendar to grow your sales : bit.ly/sidegig30

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Want more sales strategies? Let's connect!

https://instagram.com/sidegig_central

https://www.sidegigcentral.com

https://facebook.com/sidegigcentral.elena

Are you getting ready to launch a new service or are you thinking about jazzing up an existing one? Well then you're in luck because today, we've got the best ways to communicate your value and reel in new clients (that'll love working with you!)

Today, you'll meet Kristen Ladas, launch copywriter and the owner of Copy by Kristen where she helps coaches rocket launch their offer with copy that sells.

During this episode you’ll learn the biggest misconceptions around writing your launch copy and why the storytelling method is absolute GOLD for closing new deals.

Check out Kristen on Instagram at: https://www.instagram.com/copybykristen

The Rocket Launch Sales Page Workbook: https://www.copybykristen.ca/rocket-launch-copy-workbook

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Want more sales strategies? Let's connect!

https://instagram.com/sidegig_central

https://www.sidegigcentral.com

https://facebook.com/sidegigcentral.elena

My heart's been feeling heavy lately and while I didn't want to skip publishing a new episode for you this week, it also didn't feel right to carry on business as usual.

Which is why I've decided to use this week's episode as an opportunity to amplify the voices of four amazing entrepreneurs you need to hear.

Each and every guest on today's episode KNOWS. THEIR. STUFF.

So, I encourage you to go follow, support, connect and BUY from these remarkable business leaders. Every single guest highlighted today is constantly dropping tons of knowledge daily. If you haven't already listened to each of their episodes, go on back to the archives and listen to their solid biz advice.

Ep. #32 - Margi Kanu : https://www.instagram.com/margarida.marketing/

Ep. #22 - Ayana Cambell Smith : https://www.instagram.com/millennialmoney.guide/

Ep. #19 - Ashley Kirkwood : https://www.ashleynicolekirkwood.com/connect-with-ashley

Ep. #2 - Amanuel Tegegne : https://www.instagram.com/just_amanuel_/

If you're still not convinced that you need an email list to build your business, let's discuss, shall we?

Email marketing is no longer the dusty ol' dinosaur you once though it was. It's alive and well and (and dare I say, better than ever?) hitting your clients' inboxes without any of those pesky algorithms.

Today, you'll meet Lyssa Jackson (aka LJ) an email marketing expert and the creator of ohheylj.com. LJ teaches female entrepreneurs email and digital marketing to build an online business.

During this episode you’ll learn why your email list is an essential pillar of your business, the biggest misconceptions around email marketing and why email can be a huge revenue driver for your business.

Check out LJ on Instagram at: https://www.instagram.com/oohheylj/

LJ’s free email 101 course is: https://shop.ohheylj.com/101

_________________

Want more sales strategies? Let's connect!

https://instagram.com/sidegig_central_podcast

https://www.sidegigcentral.com

https://facebook.com/sidegigcentral.elena

What's step one? Tinker and experiment! If you can bootstrap a business, you know it's got legs. You validate your ideas by bootstrapping.

Today, you'll meet my husband, John F. Possumato (aka the Notorious JFP), CEO and founder of DriveItAway. John has spent 30+ years in the entrepreneurial world, growing multiple tech start up’s from proof of concept to fully scaled business model, all while securing VC funding and negotiating lucrative buy-out’s.

During this episode, you’ll learn what it takes to bootstrap a start up from proof of concept to sustainable business model, all the red flags you’ll need to pay attention to if you’re thinking about pivoting your biz, and why “the CEO mindset” trend is kinda bogus.

Check out John's company:

https://www.driveitaway.com/

_______________________

Want more sales strategies? Let's connect!

https://instagram.com/sidegig_central_podcast

https://www.sidegigcentral.com

https://facebook.com/sidegigcentral.elena

Wanna know the secret to getting more eyeballs on your business in a crowded marketplace? Hone in on your unique brand voice while delivering insane value to your audience.

Today you'll meet Emily Conley, copywriter and owner of Emily Writes Well, where she creates copy that embodies a business's voice, personality, and unique value. 

During this episode you'll learn: how to concisely communicate your brand story that creates a strong connection with your ICA, how to own your unique brand voice and stand out in a crowded market and the writing techniques you can use to make your Instagram captions more engaging.

Check out Emily on Instagram @emilywriteswell

Connect with Emily online https://emilywriteswell.com/

____________________________

Want more sales strategies? Let's connect!

https://instagram.com/sidegig_central_podcast

https://www.sidegigcentral.com

https://facebook.com/sidegigcentral.elena

Ready to move your side gig into a full time gig? Here are some rules to live by that help move your business forward, faster.

Today, you'll meet Samantha Phillips, online business manager and project manager, who's on a mission to help CEO’s step into their role and implement systems and strategies that give them more revenue, time, scalability, peace of mind and impact.

During this episode you’ll learn the best systems to have in place in order to free up time and increase revenue, the biggest mistakes to avoid when setting up your business systems, and a high level overview on how to use Trello, Kajabi and Dubsado for your online biz.

PRESS PLAY on this episode to hear my conversation with Sam where we discuss everything you need to know about implementing systems in your business so you can finally start scaling your biz to full time.

Check out Sam on Instagram https://www.instagram.com/samphillco/

Connect with Sam online https://www.samphillco.com/

____________________________

Want more side gig strategies? Let's connect!

https://instagram.com/sidegig_central_podcast

https://www.sidegigcentral.com

https://facebook.com/sidegigcentral.elena

Time management is a myth. *gasp* Say what?!

If you truly want to manage your time well and get shiiiizzzz done, it's all about managing your ENERGY.

Which is why I'm so pleased to introduce you to Prasha Dutra, an engineer, podcaster and career coach who helps women in STEM believe in their brilliance.

In this episode you'll learn how to find an extra hour in your day to work on your business, how to write powerful, succinct emails that will save you oodles of time and why comparing yourself and your business to others is a waste of time.

Get Prasha's Ultimate Time Management Tool below:

https://view.flodesk.com/pages/5e96e26edeb0030026643e58

Connect with Prasha on Instagram

https://www.instagram.com/prasha_dutra/

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Want more side gig strategies? Let's connect!

https://instagram.com/sidegig_central_podcast

https://www.sidegigcentral.com

https://facebook.com/sidegigcentral.elena

Ready to learn some advanced Instagram strategies that will take your account from *meh* to YEA? I thought so.

Today you'll meet Sofie Henderson, the brains and heart behind the social media consulting company, Authentically Sofie. Through her online trainings, Sofie offers a straightforward approach to business and social media and helps entrepreneurs break through mindset blocks helps her clients make money through Instagram.

During this episode you'll learn how to attract the right people to your IG that will actually spend money with you, the best ways to cultivate the RIGHT engagement on your account, why use hashtags and how to curate them for maximum visibility.

Connect with Sofie on Instagram

https://www.instagram.com/authenticallysofie/

Check out her website:

https://www.authenticallysofie.com/

_____________________________

Want more side gig strategies? Let's connect!

https://instagram.com/sidegig_central_podcast

https://www.sidegigcentral.com

https://facebook.com/sidegigcentral.elena

Today, you'll meet Kenny Blattenbauer, a financial expert with more than 16 years of combined experience at Morgan Stanley, Kingstone Financial (and Warren Buffet's #1 fan).

Long story short, if you have a question about money for your business, Kenny’s your man. And since the CARES ACT is such a blazing hot topic right now, it was an *absolute blessing* to have Kenny on the show this week.

BUT...

Before you eagerly PRESS PLAY on this episode, I have a logistical-type note for you:

As of today, the PPP Loan (Payroll Protection) is out of money.

For context, when we recorded this episode, the SBA was actively issuing PPP Loans to small businesses (which is why Kenny and I spent a lot of time talking about this.)

Want Kenny's (updated) advice? Go here: https://www.sidegigcentral.com/stimulus-bill-for-small-biz/

PRESS PLAY on Ep. 34 to learn what exactly is the CARE ACT for small businesses, who qualifies to receive benefits, what would disqualify you from receiving aid, and next steps for small business owners.

__________________________________

Want more side gig strategies? Let's connect!

https://instagram.com/sidegig_central_podcast

https://www.sidegigcentral.com

https://facebook.com/sidegigcentral.elena