Subscriptions aren’t enough anymore. We dig into why the next wave of software winners are building full commerce platforms where payments are invisible to users yet central to growth. With NMI’s CMO Peter Galvin and Product Director of Developer Experience, Luis Peña, we unpack how vertical SaaS turns checkout into a native, on-brand experience that drives revenue, cuts churn, and opens the door to embedded finance.

We start with the big shift: horizontal tools are giving way to vertical platforms that automate every workflow and own the moment of payment. From dentist offices to gyms and home services, merchants want one system that books, bills, and gets them paid. Peter explains how integrated payments changes the business model - subscription fees plus payments monetization and new fintech lines like working capital - while strengthening loyalty through a consistent, secure merchant and consumer experience.

Luis takes us into the build. He shares a practical roadmap for developer-friendly adoption: onboard merchants within your app, collect card data with tokenization and design for webhooks, and exception paths from day one. We talk sandboxes, test suites that simulate real failure modes, and AI-friendly docs that make it easier for modern teams to ship quickly without cutting corners. Then we zoom out to the data advantage - interchange optimization, card mix insights, network tokenization, and benchmarking that inform pricing, conversion, and cross-sell strategies.

The takeaway is simple: treat payments as a growth engine, not a bolt-on. When software controls the workflow and the commerce flow, the product becomes stickier, the economics improve, and customers stop thinking about payments at all.