StreamTime Sports

The significance of major events: The Olympics, Euros and Wimbledon for broadcasters

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In a summer filled with major events StreamTime Sports co-hosts Nick Meacham and Chris Stone examine their importance to broadcasters, how they differ to regular sporting competitions, and the role of social media.

Key points:

  • How do broadcasters assess the value of major events compared to the likes of the NFL, Premier League, and NBA?
  • What role do time zones play in rights negotiations for global events?
  • How do major events maintain fan engagement between competitions?
  • Should major events offer greater inclusivity to athlete marketing?
  • Why do events like Wimbledon and the Olympics excel in production quality?

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