… And other lessons learned growing from a tiny 700 sq. ft. Pepto-Bismol-pink office with three employees to three locations and a team of 90 (with 60 hired in just 14 months!)

This week we flip the script as Andrea Watkins sits down with Austin plastic surgeon Dr. Johnny Franco to hear the doctor’s side of the story following our previous episode with two key members of his leadership team. 

From his unconventional interview tactics to the thinking behind his “champion” system, Dr. Franco lets us in on all the ways he empowers his staff to drive their own growth. 

Don’t miss the heartwarming “She Did What?” story that proves sometimes a little initiative and a trip to Hobby Lobby can save the day.

Subscribe now for more episodes that celebrate the real heroes behind the scenes in aesthetic practices—because this isn’t your doctor’s podcast!


Listen to Dr. Franco’s team on our previous episode: From the Front Desk to Leadership in Record Time

GUEST

Dr. Johnny Franco
Plastic Surgeon, Founder of Austin Plastic Surgeon

Dr. Franco is an award-winning, board-certified plastic surgeon with a distinguished career. He's an active member of the American Society of Plastic Surgeons, American Society of Aesthetic Plastic Surgeons, and Austin Society of Plastic and Reconstructive Surgeons.

Dr. Franco is Clinical Faculty at The University of Texas Dell Medical School and a reviewer for the Aesthetic Journal and Annals of Plastic Surgery.

Renowned for exceptional care and stunning results, Dr. Franco prioritizes the unique needs and desires of each patient.

Learn more about Austin Plastic Surgeon Dr. Johnny Franco

Follow Dr. Franco’s team on Instagram @austinplasticsurgeon

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com. 

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake Lucas is all about creating great customer experiences and making things easier for both businesses and their clients. As Senior Director of Customer Experience at PatientFi, he helps medical practices offer seamless financing options to their patients. With a background in training, account management, and leadership, he’s passionate about motivating teams and improving processes. When he’s not working, he’s busy being a proud dad to his twin boys, finding joy in the everyday chaos of fatherhood.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.


Learn more about Studio III Marketing

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Aron Devereaux
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io