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In this episode, Den discusses effective strategies for handling sales calls in the video production business. He emphasizes the importance of building rapport early in conversations and maintaining an authoritative position. The main focus is on a systematic approach to sales, distinguishing between 'warm' leads and other inquiries, and handling the common urgency for price quotes from potential clients.

Here's a sneak peek of what you'll hear:

• Focus on Sales Calls: Strategies for effective sales calls in video production business.
  
  
• Building Rapport: Importance of establishing rapport early in the sales conversation.
  
  
• Maintaining Authority: Techniques to maintain an alpha position during sales discussions.
  
  
• Handling Price Inquiries: Addressing clients' urgency to know the price and guiding the conversation effectively.
  
  
• Sales as Art and Science: Acknowledging sales requires both skill and systematic approach.
  
  
• The Three-Part System: Identifying the problem, understanding the client's goal, and envisioning the future scenario.
  
  
• Client Engagement: Strategies for engaging clients in discussing their business, problems, and goals.
  
  
• Assessing Client Needs: Questions to assess the client's needs, goals, and expectations.
  
  
• Building Trust: Tips for establishing trust and assessing client's motivation and urgency.
  
  
• Price Discussion: Navigating the conversation to a budget discussion and handling price objections.

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