In this episode we take you through a case study. Meryl used her productized bookkeeping service to figure out the content for her online course. We go over the beta & first launch and her experience marketing the course.

Meryl Johnston is an expert in accounting and book keeping..

This is the 140th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Productized services & online courses compliment each other very well. You use a service business to learn about the pain points of a market segment (and get paid while you are learning!). You use an online course to show how much work you actually do so that people buy the service.

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 140: Using Solutions from Your Service to Create an Online Course with Meryl Johnston appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

In this episode you will learn about how to use numbers to grow your business.

Ben McAdam is a profits coach and a virtual CFO.

This is the 139th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

33 fulfillment

BEN IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 139: Eliminating, Automating, Delegating & Scaling with Ben McAdam appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

In this episode you will learn about delegating high skill tasks.

Mads Singers is an expert in hiring and delegating.

This is the 138th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

The biggest ROI for companies is investing in your management team.

MADS IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 138: Delegating High End Tasks with Mads Singers appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

In this episode you will learn about the fun ride we call owning a business.

John Lawson is an expert in public speaking and ecommerce

This is the 137th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Have people join a FB Group. Easiest way to warm up an audience

JOHN IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 137: The Pressures of Being a Soloprenuer with John Lawson appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

In this episode you will learn about how Joe grew his business over the last 7 years. The challenges he overcame. The succeses he had and more….

Joe Sanok is an expert in helping grow private practices.

This is the 136th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Create a resource page with all of your lead magnets and let people choose what they need.

JOE IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 136: Creating The Perfect Value Ladder with Joe Sanok appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

In this episode you will learn about an 8 year journey Tommy took creating his online course company.

Tommy Griffith is an expert in training SEO through online courses.

This is the 135th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

You have to be annoying to get those Emails. Clickminded uses a welcome mat that covers the entire screen. It works.

TOMMY IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 135: It Is Incredibly Hard To Make a Dollar Online with Tommy Griffith appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

In this episode you will learn about course marketing.

Perry Marshall is an expert in marketing.

This is the 134th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

The number of unsolved problems never goes down… it only goes up.

An oz of prevention is worth a lb of cure

but

People will pay 16x more for an oz of cure than a lb of prevention

PERRY IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 134: The 80/20 of Marketing Online Courses with Perry Marshall appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

In this episode you will learn about the ins and outs of LinkedIn advertising.

AJ Wilcox is an expert in LinkedIn advertising.

This is the 133rd session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

The targeting is similar to FB but you can also upload a list of company names.

Sponsored content <– recommended for beginners (single image)

Text – include why you should pay attention call to action

Headline – name of asset

Text Ad with tiny ad (right side) <– Low risk, only served on laptop

Email ad <– If it sounds like a personal invitation

Dynamid ads <— Least favorite and not recommended

AJ IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 133: Advertising on Linkedin with AJ Wilcox appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

In this episode you will learn about the best way to build a community.

Rob Balasabas is an expert in social media and community manager expert.

This is the 132nd session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

It’s like anything else. You have to build systems around this or it won’t be sustainable.

ROB IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 132: How to Build an Engaged Community with Rob Balasabas appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

In this episode you will learn about how to make sure that your outsourced team is a success.

Yvonne Heimann is an expert in business efficiency.

This is the 131st session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Have your apprentice record as much as they are doing so that the next one they have a starting point.

YVONNE IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 131: How to Step Away From Your Business with Yvonne Heimann appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.