In this episode you will learn about why you need to develop a sales process to be successful. Too many people online want to sell without selling and this is not realistic nor a way to grow a business.

Jeffrey & Jennifer Gitomer are experts in sales.

This is the 120th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

For those that don’t like selling. Take out a piece of paper. Create two lists side by side. On one list all of the things that you don’t like about selling and on the other all the traits that your favorite sales person has… and you’ve met one somewhere along the way. That will put things in perspective.

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JEFFREY AND JENNIFER IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 120: Sell or Die with Jeffrey Gitomer & Jennifer Gluckow appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

In this episode you will learn about how to create a great offer, warm people up through a webinar and tweak conversions at the top of your funnel.

Stephen Pratley is an expert in webinars for online courses.

This is the 119th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Online courses are most likely bought by people that need higher and more immediate problems solved.

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STEPHEN IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 119: Irresistible Offers, Webinars and Conversions with Stephen Pratley appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

In this episode you will learn about effective sales prospecting.

Chris Murray is an expert in sales and business development.

This is the 118th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Linkedin Strategy.

Touch Point 1

Thank you for accepting the invite.

Touch Point 2

The survey questions “Thanks for the connection. I’m doing a short survey. Could you tell me your biggest challenge in your industry with business prospecting right now?”

Touch Point 3

Thanks for getting back to me. Maybe this link will help.

Touch Point 4

I hope the article was quite useful to you. If you need to go a little bit deeper I have some time available next week and could give you a call.

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CHRIS IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 118: Effective Sales Prospecting Through Linkedin with Chris Murray appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

In this episode you will learn about how we should all focus on strategy instead of tactics. Dan goes over a lot of the common truths that we’ve learned over the years and debunks them. It’s a very intense episode.

Dan Kuschell is an expert in helping companies gain more sales.

This is the 117th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

If you have a negative association with sales you will never be very successful at it.

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DAN IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 117: What Will Always Win is Strategy with Dan Kuschell appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

In this episode you will learn about why sometimes it might be worth going through a marketplace to hire workers over hiring direct.

Nathan Hirsch is an expert in ecommerce and remote hiring.

This is the 116th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

They let you buy out the worker if you’d like to have them directly on your team. They also will pay for the time you need to train a new worker in case someone quits on you.

NATHAN IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 116: 9 Million in Revenue in its 1st Year Providing Pre-Vetted Workers with Nathan Hirsch appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

In this episode you will learn about how to position your pre-sales pages, how to write a good story and get the people to convert.

Rachel Mazza is an expert in pre-sales copy.

This is the 115th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

The best use of pre-sale pages is to test out themes or ideas.

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RACHEL IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 115: How to Warm up Cold Traffic Using Story-Based Landing Pages with Rachel Mazza appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

In this episode you will learn about how your location is impacting your business.

Dan Andrews is a host of the Tropical Mba Podcast, business owner and an author. This is a special podcast for me. His was the first podcast I have ever listened to, he got me to leave the US and see Asia and was the person who told me to start my show.

This is the 114th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

It takes 10,000 hours to become an expert in your business. During the 3rd or 4th year everyone will encounter a time where things look much better elsewhere and what most people do is go start something else not realizing that the same thing will happen again.

DAN IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 114: Stay on The F–king Bus with Dan Andrews appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

In this episode you will learn about transitioning companies from startups ran by single owners or small teams to something that’s more scalable.

Dom Cappuccilli is an expert in storytelling and sales.

This is the 113th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Sales gets a bad rep due to bad sales people and marketing gets a bad rep due to bad marketing teams.

The four components of a perfect cold email:

1.) Why I’m reaching out specifically to you – relevance hook

Don’t make an assumption, ask a question… think of the value proposition flip to problem and position it that way.

“I’d like to know how you’re dealing with …. currently”

3.) Why should you give it to me – why would someone give you the answer

“Would you be open to a call if our offer matches your needs?”

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THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 113: Why Your Company Story is Killing Your Conversions with Dom Cappuccilli appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

In this episode you will learn about connecting with people in a real way through the internet.

Leonard Kim is an expert in marketing and personal branding.

This is the 112th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

The best way to think of content on social media is the stories you would tell a friend.

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LEONARD IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 112: Ditch the Act and Tell the Personal Stories You’re Scared to Share with Leonard Kim appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

In this episode you will learn about what it takes to succeed in the startup world. What sort of businesses sell, how investors judge businesses and more.

Dan Martell is an expert in scaling software businesses.

This is the 111th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

The People Who Got You Here Won’t Get You Here

DAN IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 111: How Investors Look at and Evaluate Businesses with Dan Martell appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.