In this episode you will learn about the pivot Spectacular had to do from an artist to a business person. Sticking with one thing for almost a decade and why you should grow your social media following even if you have zero interest in doing so.

Spectacular Smith is an expert in growing social media for celebrities.

This is the 130th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

For public speakers the difference between getting a gig or being paid a couple thousand extra often boils down to how many followers they have vs their competition.

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SPECTACULAR IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 130: Growing Social Media For Celebrities with Spectacular Smith appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

In this episode you will learn about a 4-month-long research project on email copywriting.

Brandon Olson works at Aweber.

This is the 129th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

80/20 of findings:

430 words in email copy

43-44 characters in subject line shorter get higher open rates (around 15 characters)

7% of experts use emojis perceived as risk since not all email clients support them

Most capitalize only the first letter of the subject line 6% use only lower case but say they get more opens

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BRANDON IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 129: Email Copywriting Best Practices from a 100 Top Marketers with Brandon Olson appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

In this episode you will learn about the ups and downs of selling to large client.

Alex Berman is an expert in finding enterprise clients in b2b.

This is the 128th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Enterprise people are easier to sell to. It’s not their money and they are actively looking to spend their budget and find the right services that can help them grow.

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ALEX IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 128: How to Successfully Sell to Enterprise Clients with Alex Berman appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

In this episode you will learn about what it’s like working with an outsourced team.

John Jonas is an expert in outsourcing.

This is the 127th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

I’ve always wondered how important it is for me to go to the Philippines. John’s been running a company there for over a decade and went only once on vacation. So its not necessary.

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JOHN IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 127: A Decade of Outsourcing to the Philippines with John Jonas appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

In this episode you will learn about hiring a student to help you market your business.

Moe Abbas is an expert in digital marketing.

This is the 126th of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

The site genm.co is like Tinder for finding apprenticeships.

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MOE IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 126: Get a Student to Help You Market Your Business with Moe Abbas appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

In this episode you will learn about why it’s important to go for no.

Andrea Waltz is an expert in overcoming fear of failure & rejection.

This is the 125th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Detach from the outcome and give yourself the permission to fail. That’s how you overcome the fear of no.

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ANDREA IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 125: Overcoming Fear of Failure & Rejection with Andrea Waltz appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

In this episode you will learn about AI in sales, prospecting & selling online courses.

Victor Antonio is an expert in sales & motivation.

This is the 124th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

If you focus on gravitational marketing… you’ll never have to do a cold call again.

People who focus on needs vs wants always do better.

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VICTOR IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 124: The AI Revolution in Sales with Victor Antonio appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

In this episode you will learn about filling up your sales pipeline and Linkedin.

Tony Hughes is an expert in business to business sales & marketing.

This is the 123rd session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

You need to nail the narrative why its all about them not us.

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TONY IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 123: Filling Your Sales Pipeline with Tony Hughes appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

In this episode you will learn about doing affiliate marketing the right way.

Robert Glazer is an expert in affiliate marketing.

This is the 122nd session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

If you’re looking to get started with an affiliate marketing program at your company join a platform. Robert lists quite a few of them at the end of the show.

ROBERT IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 122: The Past, The Present and The Future of Affiliate Marketing with Robert Glazer appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

In this episode you will learn about Jason’s journey from an actual teacher into the online course space. His experience with Udemy and other platforms. How he handles upsells and plans to regain control over his list and students.

Jason Dion is an expert in cyber security.

This is the 121st session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

The best way to move students onto your list is to ask permission from Udemy whether you can ask them to join your Facebook Group. After that you’re in charge.

JASON IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 121: Changing Lives One Cyber Security Course at a Time with Jason Dion appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.