Marketing teams are forced to create more #content than ever to engage with their target groups across multiple paid and owned #media channels and with several formats. But how can brands deliver that much content in a cost-effective way? We asked our #marketing expert Rafael Schwarz for some insights and best practices. During the next weeks Rafael will share some advise how CMOs can turn #content creation into a strategic competitive advantage for their brand. More #digitalmarketing news, insights and updates every Thursday - powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).