The Solopreneur Survival Guide

In this episode we talk about:

• what your brand pillars are and why you need them
• how you can use these brand pillars in such a way that you can pre-sell your program without people realizing that they're being sold to
• how to use these brand pillars to build know, like and trust with your audience
• ways you're going to use these brand pillars in the future

Get the worksheet that goes along with this episode by going to heatherthatcher.com/seasonone

Learn more about the Solopreneur Survival Guide Membership Community by going to heatherthatcher.com/learnmore

Music Credits: 2011 Darkroom Licensed to the public under http://creativecommons.org/licenses/by/3.0/ Verify at http://ccmixter.org/files/mactonite/29469

In this episode we talk about:

• what exactly 3 higher level outcomes are
• why exactly you need them and how you're going to use them in your marketing
• several different ideas and strategies for how you can come up with your higher level outcomes
• how you can test your higher level outcomes and get feedback to know if you're on the right track
• how and why you need to move forward with the first pancake version

Get the worksheet that goes along with this episode by going to heatherthatcher.com/seasonone

Learn more about the Solopreneur Survival Guide Membership Community by going to heatherthatcher.com/learnmore

Music Credits: 2011 Darkroom Licensed to the public under http://creativecommons.org/licenses/by/3.0/ Verify at http://ccmixter.org/files/mactonite/29469

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In this episode we cover:

• the difference between a niche and a demographic and why so many business coaches are teaching these as one and the same (but they're not)
• the three things you need to know in order to have a successful niche and demographic
• The starting questions to help you define your value articulation statement so that you can clearly state what you do and who you serve

Get the worksheet that goes along with this episode by going to heatherthatcher.com/seasonone

Learn more about the Solopreneur Survival Guide Membership Community by going to heatherthatcher.com/learnmore

Music Credits: 2011 Darkroom Licensed to the public under http://creativecommons.org/licenses/by/3.0/ Verify at http://ccmixter.org/files/mactonite/29469

When I first started my online business in 2015 I didn't have a couple extra thousand dollars sitting around to invest in someone's course to hope it worked to grow my business. Many people who had gone through my Mindset Reboot Program were being called to start their own online business but had no idea where to start, so I figured I'd cover both bases and create a podcast that outlines everything I've learned about building successful online businesses from mentors like Matthew Pollard, James Wedmore, Brandon Lucero, Amy Porterfield, Jenna Kutcher, Donald Miller, Ray Edwards and a gazillion books I've read. You can easily and successfully run a business on your own without needing a team of people. It's all about systems, processes and following a clear step-by-step plan. The Solopreneur Survival Guide Podcast gives you that plan to create the business of your dreams - without the stress.

Music Credit: 2011 Darkroom Licensed to the public under http://creativecommons.org/licenses/by/3.0/ Verify at http://ccmixter.org/files/mactonite/29469