The Soulful Coach

What happens when you stop following everyone else’s business strategy and start building a business around who you actually are?

In this episode of The Soulful Coach Podcast, I’m catching up with Ashley, a grief coach who turned an idea into paid Soul Cafés and has since transitioned into attracting consistent 1:1 clients. We’re talking about what it really takes to start a business from scratch, the role Human Design played in helping her understand her unique blueprint, and what shifted when she stopped forcing strategies that weren’t aligned with her.

We’re diving into the evolution of her business, navigating the balance between meaningful work and making money, and learning to trust yourself as a business owner. Because building a successful business isn’t about copying what works for everyone else. It’s about discovering what works for YOU.

In this episode, we cover:

• Turning a business idea into a paid offer
• Selling Soul Cafés and transitioning into consistent 1:1 clients
• Using Human Design to build a business around your unique strengths
• Letting go of business strategies that don’t fit your blueprint
• Balancing purpose-driven work with profitability
• Building confidence in your visibility, money, and decision-making

If you’re building a business from scratch, pivoting your offers, or wondering why the strategies that work for everyone else aren’t working for you, this conversation is your reminder that you don’t need to become someone else to build a successful business.

You need a business that works with your blueprint, not against it.

Connect with Ashley

On IG and on her website 

Connect with Elyse
Find me on Social on IG OR on my website

Are you in a midlife awakening, major life transition, or season where your old life no longer feels like yours? You’re not necessarily having a midlife crisis. You may be outgrowing the identity, relationships, career, and expectations that once defined you.

In this episode of The Soulful Coach Podcast, I’m joined by Joy Antonio, a single mom, entrepreneur, Certified Life Coach, Integrated Energy Therapy Practitioner, and expert in navigating the messy middle.

Joy helps women move through major life transitions, identity shifts, and personal awakenings so they can reconnect with themselves and create a life that actually feels aligned.

We’re talking about what happens when you realize the life you built no longer fits, and why starting over can be one of the most powerful chapters of your life.

We dive into midlife awakening, starting over, self-trust, healing, intuition, energy work, divorce, career changes, motherhood, identity shifts, and finding yourself again after years of living according to everyone else’s expectations.

Joy shares her own experience of starting over and the versions of herself she had to release to become the woman she is today.

Because sometimes your life isn’t falling apart. You’re just done pretending it still fits.

In this episode we talk about:

• Knowing when you’ve outgrown your life
• Midlife crisis vs. midlife awakening
• Starting over after divorce, career changes or major life transitions
• Rebuilding self-trust and listening to your intuition
• What your body and energy are trying to tell you
• Letting go of old identities and expectations
• Turning your past into a source of power
• Navigating the fear of starting over
• Finding yourself again in the messy middle
• Joy’s upcoming Meet Me in the Middle workshop

Learn more about Joy Antonio, her work with women navigating life transitions, and her upcoming Meet Me in the Middle workshop. Connect with Joy HERE

Connect with Elyse on IG HERE & work with Elyse HERE

midlife awakening, midlife crisis, starting over in midlife, life transitions for women, finding yourself again, self-trust, personal transformation, identity shift, divorce recovery, career change, motherhood and identity, women’s empowerment, energy healing, intuition, personal growth, spiritual awakening, messy middle, reinventing yourself, starting over after divorce.

For years, I thought there was something wrong with me because I never quite fit into the room.

Then I realized…

I didn’t need to become less of myself. I needed to build better rooms. So, I did. 

In this episode, I’m pulling back the curtain on the Money Honey Room and why I created an IRL space for women who are ready to make their own money, build businesses their way and stop following someone else’s blueprint.

We’re getting into:

• Why the Money Honey Room is about way more than networking
• What actually happens inside the room, the money, mindset, business and visibility shifts women have experienced
• Why belonging can be a business strategy too
• Who this room is for… and who should probably stay home 
• How spirituality + strategy get to sit at the same table
• Why I believe women need more spaces where they can be loud, bold, ambitious, woo, unconventional and completely themselves

And then we’re talking about Money Honey Room 3.0. Barrie, ON January 29, 2027. Save $111 with early-bird pricing

Because you don’t need to shrink to fit the room.

You might just need to get in a better one. 

Find me on Social on IG OR on my website

XO Your Business Coach Elyse

What if making more money didn’t require working more?

Today I’m joined by Kat Cynewski, founder of the Wealthy & Well movement and bestselling author of Wealthy & Well Woman, to talk about building a wildly profitable business without turning your life into one giant workday.

We’re getting into million-dollar businesses, nervous system regulation, motherhood, money, capacity and the myth that burnout = ambition.

Kat breaks down her Cashmere Core Offer concept, why women overcomplicate their businesses when they want to scale, and how to create more revenue without creating more work.

Because building a successful business is great…

But building one you actually have a life to enjoy? That’s the real flex.

Find me on Social on IG OR on my website

Grab my FREE AUDIT or FREE IT GIRL QUIZ HERE

Today I’m welcoming Ashley Wyatt BACK to the podcast for her second time on the show! 

Ashley left her family’s business to build a business of her own, became a female breadwinner and became a mom of two along the way.

We’re getting into the real-life identity shifts, money lessons and intuitive nudges that come with creating a life on your own terms.

In this episode, we discuss:

•  Leaving the family business and knowing when it’s time for a change
•  Building a business from scratch and betting on yourself
• Becoming a female breadwinner and creating your own wealth
• The money beliefs we inherit and what it takes to unlearn them
• Intuition, manifestation and trusting the signs
• How motherhood changed Ashley’s relationship with ambition and success
• The reality of being a mom of two AND the breadwinner
• Letting go of control and learning to receive
• Balancing motherhood, business and the pressure to do it all
•  What Ashley is manifesting in her next chapter
• The advice she’d give her former self before taking the leap

Find me on Social on IG OR on my website

I’m not getting back on track.

I’m moving forward as a completely different woman.

April through August felt like a massive identity shift for me. I was shedding an old relationship, an old version of myself, an old version of my business and honestly, a lot of old ideas about what I thought my life was supposed to look like.

And now it’s September… and something feels different.

I feel creative again. Curious again. Excited again.

That’s where My Magic Momentum comes in.

In this episode, I’m sharing the 5 things I’m doing to create this next season from identity, alignment, intuition and action, without forcing, hustling or trying to become someone I’m not.

• Letting the old version of me be DONE
• Choosing curiosity over certainty
• Making my personal brand actually PERSONAL
• Following what feels magnetic, not just what makes sense
• Creating a life that feels magical while I’m building it

Plus Magic Moves you can make right now in real time with me! We love aligned action steps to take!

Find me on Social on IG 

Grab my FREE QUIZ or book a Human Design Reading or let’s work 1:1 on my website 

XO Your Business Coach Elyse

Your content doesn’t need more trends. It needs more YOU.

We’ve made content WAY too complicated.

We’re constantly asking what to post, what’s trending, which hooks are working and what the algorithm wants… while forgetting the one thing that can make your content completely uncopyable: YOU.

Your personality. Your stories. Your opinions. Your taste. Your energy. Your real life.

In this episode, I’m breaking down the 4 It Girl Personalities you need to bring into your content and showing you how to use different sides of your personality to create content that feels natural, magnetic and unmistakably yours.

Because you are not one-dimensional.

You don’t have to choose one personality and shove yourself into a branding box. Your personal brand should feel like a wardrobe, not a uniform. 

We’re talking about how to bring more effortless, magnetic, editorial and relatable energy into your content so your audience has a reason to remember YOU instead of just consuming another piece of “valuable content.”

Because your next level of content isn’t hiding in another trend.

It’s hiding in the parts of YOU you’ve been leaving out.

Get your It Girl Quiz™ HERE
Discover your natural brand personality and content energy so you know what makes your personal brand uniquely YOU.

Join The Curator™
My intimate VIP brand + content experience where we curate your story, personality, positioning and content into an elevated brand that feels unmistakably yours.
Find me on Social on IG and let's be besties!

September is in 7 days… which means IT GIRL SEASON is officially back. 

But before you start reinventing your business, creating another offer or convincing yourself you need to post 3x a day…

We need to talk.

In this episode, I’m calling out 5 red flag moves I see female founders making that could be secretly keeping you from scaling. 

We’re talking business chaos, burnout, comparison, second-guessing and what happens when you build your business around everyone else’s rules instead of your own blueprint.

Consider this your September CEO intervention. 

If you’re ready to stop playing small, simplify your strategy and make your business UNMISSABLE this Fall, this episode is for you.

 ICONIC AF MASTERMIND starts September 22
 4 months
 Only 5 spots left

Your business doesn’t need more noise.

It needs YOU.

September is coming.

Are you? 

JOIN MASTERMIND HERE
Find me on Social on IG OR on my website

XO Your Business Coach Elyse.

Why Your Next Level Requires More Than Strategy

What if your next level isn’t hiding inside another strategy?

What if it’s hiding inside the woman you’re becoming?

In this episode, we’re talking about the woo-woo side of wealth: manifestation, identity, intuition, self-worth, energy, visibility, and becoming the woman who can actually hold the level of success she says she wants.

We’re diving into:

•  Why you can try ALL the strategies and still feel stuck
• Manifestation that actually meets action
• How to trust your intuition instead of chasing every shiny object
• Becoming the woman who makes consistent 5-figure months
• Releasing guilt around wanting more money
• Starting over and realizing you’re not behind, you’re evolving
• Creating wealth without recreating the exhausting life you’re trying to escape

Because your next level isn’t just about what you do differently.

It’s about who you’re willing to become.

If you’re done collecting strategies and ready to build a business that creates consistent 5-figure months, ICONIC AF MASTERMIND is for you.

We start September 22nd with only 5 spots left!

 Podcast listeners can SAVE $500 when they join.

Your next level is waiting. Let’s make it inevitable. 

READY FOR YOUR NEXT LEVEL?

JOIN ICONIC AF HERE

Find me on Social on IG 

OR on my Website

XO Your Business Coach Elyse

What if the thing that broke your life open was actually the thing that rebuilt you? 

In this raw episode, I’m sharing what life has REALLY looked like behind the scenes after my breakup, rebuilding as a single mom, finding myself again, and the wild ripple effect it had on my business.

Because when I stopped trying to be who I thought I should be and started becoming more ME…

I’m talking about the messy rebirth, the identity shifts, becoming rich in LIFE, and why I no longer want a business that requires me to sacrifice the life I’m building.

And then I’m pulling back the curtain on the rebirth of ICONIC AF Mastermind. 

Inside this 4-month container, we’re building toward consistent 5-figure months through my ICEE Method while creating a brand and business around YOUR Human Design, story, natural gifts and energy.

No cookie-cutter strategy.

No bro-marketer blueprint.

No building a business that looks successful while you secretly hate your life.

Your business. Your rules. Your version of wealth.

 Iconic Identity
 Magnetic Personal Brand
 Your ZOG Sales System
 Iconic Visibility + Expansion

Your magic was never meant to be templated.

And your next business breakthrough might just begin with finding yourself again. 

Find me on Social on IG 

Join The ICONIC AF Mastermind PIF HERE &GET BONUS 1:1

Or Monthly installments HERE

Grab my FREE Money Blueprint HERE

XO Your Business Coach Elyse