Does branded audio necessarily mean premium audio? This week on Autology, IHS Markit experts discuss what defines a good sound system and how the trend of branded audio from the likes of Beats and Bose is set to grow as car buyers look more towards an 'improved' in-vehicle experience. The episode also reveals what upcoming audio technologies the industry is developing, such as incorporating microphones for "Conversation Enhancement" and even speakerless sound systems installed into the cabin's seats and roof liner. Tune in to find out more about these added features and whether or not they will drive up the cost of your vehicle. Speakers: Aaron Dale, connected car and UI/UX expert at IHS Markit Anna Buettner, connected car and UI/UX expert at IHS Markit We'd love to hear your thoughts on this episode at our [email protected] email, and you can find out much more across the autotechinsight.ihsmarkit.com website.