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Four little letters: SEMA. This simple acronym helps drive the 300 million dollar US automotive aftermarket industry.
Every year, thousands of companies descends on Las Vegas, Nevada to showcase their latest and greatest products- everything from exhausts and lift kits to lighting and detail supplies.
The Specialty Equipment Market Association was founded in 1963, originally to promote "speed equipment" (bolt-on, go-fast parts!) and the first SEMA exhibition took place in the bowels of Dodger Stadium. Over the next six decades it grew into a massive must-see event that now encompasses not just new products, but lots of events within the event, including the now-famous "Battle of the Builders", where the best customizers reveal their epic creations.
SEMA requires a dizzying amount of planning, logistics and promotion, and Tom Gattuso is the man who orchestrates the frenzy of activity behind this world-famous automotive trade show.
LEARN MORE: semashow.com
SUPPORT THE PODCAST:
https://www.buymeacoffee.com/hpheritage
SUBSCRIBE to Horsepower Heritage on YouTube:
https://www.youtube.com/@horsepowerheritage
FIND US ON THE WEB:
https://www.horsepowerheritage.com
INSTAGRAM: @horsepowerheritage
HORSEPOWER HERITAGE is created, produced and hosted by Maurice Merrick.
Get in touch with Maurice:
https://horsepowerheritage.com/contact
Listen on: Apple Podcasts Spotify
Support the show
HELP us grow the audience! SHARE the Podcast with your friends!
By Maurice Merrick5
5050 ratings
Four little letters: SEMA. This simple acronym helps drive the 300 million dollar US automotive aftermarket industry.
Every year, thousands of companies descends on Las Vegas, Nevada to showcase their latest and greatest products- everything from exhausts and lift kits to lighting and detail supplies.
The Specialty Equipment Market Association was founded in 1963, originally to promote "speed equipment" (bolt-on, go-fast parts!) and the first SEMA exhibition took place in the bowels of Dodger Stadium. Over the next six decades it grew into a massive must-see event that now encompasses not just new products, but lots of events within the event, including the now-famous "Battle of the Builders", where the best customizers reveal their epic creations.
SEMA requires a dizzying amount of planning, logistics and promotion, and Tom Gattuso is the man who orchestrates the frenzy of activity behind this world-famous automotive trade show.
LEARN MORE: semashow.com
SUPPORT THE PODCAST:
https://www.buymeacoffee.com/hpheritage
SUBSCRIBE to Horsepower Heritage on YouTube:
https://www.youtube.com/@horsepowerheritage
FIND US ON THE WEB:
https://www.horsepowerheritage.com
INSTAGRAM: @horsepowerheritage
HORSEPOWER HERITAGE is created, produced and hosted by Maurice Merrick.
Get in touch with Maurice:
https://horsepowerheritage.com/contact
Listen on: Apple Podcasts Spotify
Support the show
HELP us grow the audience! SHARE the Podcast with your friends!

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