More than twenty years after the Moneyball phenomenon proved that numbers could win games, sports are entering a new data revolution.

In this episode of The Next Innovation, host Jennifer Strong unpacks how the latest generation of sports tech is powering performance. Martin O’Reilly, CEO and co-founder of Output Sports, shares how his company’s matchbox-sized sensors give coaches like the University of Colorado’s Steve Englehart real-time strength and performance metrics. Engineer Conor Walsh explains how his Harvard lab develops prototypes that adapt to each user, from runners to patients regaining mobility. And Nick Sprague reveals how Orreco uses biomarkers and motion capture to deliver individualized insights to NBA and Premier League players.

Orreco has been named as part of the 10 most innovative sports tech companies by Sports Business Journal.

But can too much tracking undermine the human side of the game? Journalist Zach Schonbrun raises critical questions about the double-edged sword of personalization.

Episode produced by Situation Room Studios.