Welcome to the Sports Therapy Association podcast, where we delve into insights that bridge the gap between evidence and practice in soft tissue therapy.
In this episode, Part 2 of our “FOCUS ON BUSINESS” special this month, host Matt Phillips of Runchatlive is joined by Katie Bell, Founder & CEO of Thrive Health & Wellness Business Coaching, and Daniel Lawrence, creator of the Physio Channel on YouTube and European Director of Education for RockTape.
The episode shines a spotlight on the balance between leveraging digital platforms and maintaining tangible community connections. While Daniel champions YouTube as a viable business entity that aids in professional development and offers passive income, Katie emphasizes the lasting impact of offline strategies in building a resilient clinic within its community.
Listeners are invited to learn from Katie's approach to offline marketing, as detailed in her recently published book "Thriving: Health Professionals: The Simple and Honest Guide to Growing Your Clinic", and to Daniel’s expertise in making YouTube work for healthcare professionals, part of his up & coming course: "Creating YouTube Channels & Videos".
Whether you're a therapist looking to diversify your income streams or seeking to solidify your community ties, this episode offers valuable perspectives and actionable advice.
00:00:00 - Welcome To The Sports Therapy Association Podcast00:03:36 - Social Media Needs for Therapists00:05:32 - Details of Katie Bell's New Book: "Thriving"00:10:40 - The Power of YouTube00:18:40 - Strategies for YouTube Success00:25:49 - Understanding Income Potential00:32:13 - Balancing Online and Offline Marketing00:48:16 - Building Community Connections00:52:07 - Crafting Effective Workshops00:55:10 - Developing Your Business Strategy00:59:13 - Upcoming Programs and Opportunities with Katie and Daniel01:00:34 - Closing Thoughts and Details of Next EpisodeKatie Bell Website: https://thrive-businesscoaching.com/'Thriving' by Katie Bell on Amazon.co.uk https://www.amazon.co.uk/Thriving-Health-Professionals-Simple-Growing/dp/106854340X Katie Bell YouTube Channel: https://www.youtube.com/@thrivebizcoachKatie Bell on Facebook: https://www.facebook.com/thrivebizcoachingDaniel Lawrence YouTube Channel: https://www.youtube.com/@ThePhysioChannelDaniel Lawrence on Facebook: https://www.facebook.com/thephysiochannelpublicpage/Want to join the live recordings?
Episodes of the Sports Therapy Association podcast are recorded live every TUESDAY at 8pm on the Sports Therapy Association YOUTUBE CHANNEL and FACEBOOK page. Everyone is welcome - you do not have to be an STA member! If you cannot join us live, be sure to subscribe to the 'Sports Therapy Association Podcast' on all popular podcast apps to be notified when new episodes are available.
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