In today's podcast we dig into the "state of beer" with economist Lester Jones, separating structural shifts from cyclical noise and outlining a practical playbook to drive sales growth. 

From broken pricing elasticity to on-premise strategy and demographics, we share data and specific moves.

Key Topics:
 
 • industry volumes down and dollars soft
 • structural vs cyclical drivers shaping demand
 • beer purchasers’ index sentiment and signals
 • pricing power fading and elasticity reset
 • on-premise momentum, draft advantages, happy hour value
 • occasion-led strategy with low and no alcohol
 • demographics by life stage, not generations
 • policy confusion on tariffs and taxation
 • action playbook for wholesalers and brewers

Resources: 

• Join the October 23rd webinar with FinTech and NBWA - Register Here
• Get the FREE beer business finance newsletter - financial intel delivered straight to your inbox