Leaders within the craft cider industry break scan data misconceptions and share how regional cideries are growing in 2022. American Cider Association executive director Michelle McGrath, Schilling Cider co-founder and CEO Colin Schilling, Swilled Dog Hard Cider & Spirits co-founder and CEO Brooke Glover, and ANXO Cider co-founder and president Sam Fitz discuss the state of the industry, convergence trends, retail gains and much more. This interview was originally released as an exclusive to Brewbound Insiders, as part of the Frontlines video series.

Also in this episode, the Brewbound team counts down to the Craft Brewers Conference, discusses Truly Vodka Seltzer, and bids farewell to Beer Institute president and CEO Jim McGreevy.