<p>Joining Bobby was the author of 'There's Nothing Like This: The Strategic Genius of Taylor Swift', Kevin Evers.</p>

Joining Bobby was the author of 'There's Nothing Like This: The Strategic Genius of Taylor Swift', Kevin Evers.

The Strategic Genius of Taylor Swift

Join Bobby Kerr for Ireland's premier business show covering all enterprise-related topics from personal finance to business news.

Listen and subscribe to Down To Business on Apple Podcasts and Spotify.

Download, listen and subscribe on the Newstalk App.   

You can also listen to Newstalk live on newstalk.com or on Alexa, by and asking: 'Alexa, play Newstalk'

Business

Join Bobby Kerr for Ireland's premier business show covering all enterprise-related topics from personal finance to business news. Listen and subscribe to Down To Business on Apple Podcasts and Spotify. Download, listen and subscribe on the Newstalk App. You can also listen to Newstalk live on newstalk.com or on Alexa, by and asking: 'Alexa, play Newstalk'

Join Bobby Kerr for Ireland's premier business show covering all enterprise-related topics from personal finance to business news.

Listen and subscribe to Down To Business&nbsp;on Apple Podcasts and Spotify.

Download, listen and subscribe on the Newstalk App.&nbsp;&nbsp; 

You can also listen to Newstalk live on newstalk.com or on Alexa, by and asking: 'Alexa, play Newstalk'

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The Strategic Genius of Taylor Swift

The Strategic Genius of Taylor Swift

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