When taking your business or product idea to action, you generally follow certain practices and procedures to ultimately derive increased market share and sustain profitability. There are many moving parts to your business start-up strategy. The sad reality is most new business endeavors never profitably leave the ground. What causes and perpetuates such a business failure strain? In some cases, businesses fail to launch because the business owner(s) get caught up in the minutia and wind up driving down the wrong trail. As powerful as the Internet has become, one weakness still runs rampant. One major weakness of the web is the plethora of unproven ideals, watered-down strategies, or misleading myths that cause the well-intentioned entrepreneur to stumble, fall, and never get back up again. What are just some of these ridiculous business start-up myths? Let us learn to see them for what they really are? That is our focus on this edition of, “The Strategist Radio LIVE."

As a self-published or traditionally-published book author, you and/or your marketing team must be able to profitably promote - to market the book. Now, I know that sounds obviously rudimentary, but there are significant reasons why most book trailers fail the author and publishing company miserably; why most book trailers never help to sell even one single copy of the book. So then, what are some of the critical reasons why book trailers render zero book sales and what is it that book authors and book publishers can change or do to produce a book trailer that influences readers to ultimately buy and read your book? That is our focus on this edition of, “The Strategist Radio LIVE."

Business-to-business (B2B) marketing requires a specific strategy as compared to that of marketing to individual consumers or consumer groups. The Internet has opened up an entire gateway to tools, tactics, and solutions for alluring and closing B2B clients. One problem for entrepreneurs is that with so many tools, tactics, and solutions now available for the taking, the online marketing decision-making process has led to "online marketing resource confusion." This being the case, there exist a few straightforward techniques to help you profitably grow your B2B bottom-line. What are these online marketing B2B tactics? That is our focus on this edition of, “The Strategist Radio LIVE."

Across today's consumer market, the competition is fierce. As an entrepreneur, you compete against industry rivals, suppliers, new market entrants, substitutes, and the consumers themselves (5 Forces Competitive Strategy). In order to stand out by differentiating your business - its products, services, or overall brand, you must learn and apply specific proven strategies that will set you apart from your real and perceived competitors. Thus, which habits must you adopt so that you can notably outperform the competition? That is our focus on this edition of, “The Strategist Radio LIVE."

An as entrepreneur, particularly in your business start-up phase, you need to pool together the most useful content marketing tools and resources in order to fortify your online marketing strategy. Content marketing is about authoring and curating content to be distributed before the eyes and ears of your distinct target audience in an effort to help them achieve a goal, solve a problem, or satisfy a need. When curating content, you need to call upon select tools to assist you in maximizing your all-important content marketing strategy. So then, what are some of these essential content marketing tools? That is our focus on this edition of, “The Strategist Radio LIVE."

Book marketing is one of the most evasive essentials relative to selling more books. Self-published (independent book authors) and traditionally published authors must have in place an online hub (web site property) that is second to none. That means, a book sales hub that is built, measured, and managed from a distinct marketing foundational core. Once the author's web site has been strategically built, the author's business strategy team can begin to generate brand awareness using the author's web hub as the "fly-catcher." In order for today's book authors to profitably compete they must know and understand how to precisely grow their online business platform. So then, what key ingredients make up a more profit-rich online book market

As entrepreneurs, we are in a constant state of battle-readiness. That being true, our mental setting must be in a constant condition of, "Superior Attitude - Superior State of Mind." Often times, it is the work of our own "stinking-thinking" process that betrays us. Success breeds success, and as such, we must fervently strive to be confident in our approach. Self-doubt is a "confidence-killer," so, we must take aggressive action in order to overcome those moments of self-doubt by generating newly fortified positive thinking habits. Whether in business or in our personal lives, how can we go about overcoming self-doubt once an for all? That is our focus on this edition of, “The Strategist Radio LIVE."

Without an effective marketing strategy, nothing sells. Without an effective marketing strategy, businesses remain unknown to targeted consumers. Without an effective marketing strategy, products and services never see the light of day. Without an effective marketing strategy, increasing market share and profitability is all but an impossibility. Did you know that there exists effective marketing practices right under our nose, but so often neglected? What are these commonly neglected strategies for marketing your brand? That is our focus on this edition of, “The Strategist Radio LIVE."

As entrepreneurs, it remains essential to note that publicity, particularly public relations, when done strategically, will be a key component for generating brand and company awareness before your target market. Although, the art and science of public relations comprises many sophisticated planning, process, and activity practices, there does exists a number of practical PR tools that you can use to kick-start your publicity functions. What are these 5 useful PR tools to generate brand awareness? That is our focus on this edition of, “The Strategist Radio LIVE."

As an entrepreneur, you must purposefully continue to scan the market environment so that you may accurately identify and understand all market segments. One of the latest misunderstood consumer groups is that of millennials. In fact, the assumptions about how to connect with the millennial market segment have left marketing strategists puzzled about the needs and wants (psychographics and behavioral attributes) of this consumer group. So then, how can you more profitably market to millennials? That is our focus on this edition of, “The Strategist Radio LIVE."