This week on Žižek and So On, the hosts talk the 1989 English publication of The Sublime Object of Ideology. Access to this complicated and great work is gained by way of the book’s title, as it denotes a synthesis of Marx, Lacan, and Hegel that allows Žižek to perform a nuanced analysis of ideology. Our reading of the book discovers in this new form of analysis, a connection between Žižek’s understanding of ideology and the ontological project at hand in his later work.