Growing your newsletter can feel like trying to find a needle in a haystack, right? But fear not, because I've got a strategy that’s so simple, you might just roll your eyes and think it can’t be real. Spoiler alert: it is. We can use Google Analytics (or Fathom stats) to figure out which pages on your website are actually getting some love.

Trust me, you might be shocked to discover that old blog post from 2019 is still raking in the clicks while your latest masterpiece is gathering virtual dust. Once you've identified those star pages, it’s time to get crafty and whip up a quick cheat sheet or lead magnet. Who doesn’t love a freebie? You can easily create a PDF that people can’t resist signing up for, even if it’s just a glorified summary of your blog.

And yes, I did have a moment where I wondered if people even realize they can bookmark a page, but hey, if they want a PDF, who am I to judge? Now that you’ve snagged their emails, you can start sending them all the fabulous stuff you’ve got up your sleeve, from show updates to special offers, all while feeling like a total marketing genius. It’s like getting a backstage pass to your own show!

Takeaways:

• Having a newsletter is super powerful, but growing it can feel like a full-time job.
• Using Google Analytics can help you pinpoint your website's top pages for better engagement.
• Creating lead magnets from top-performing content is a total game-changer for email sign-ups.
• It's wild how a simple PDF request can boost your newsletter subscribers overnight.
• Social media is like a tiny trickle compared to the flood of potential from a newsletter.
• Invest some time to set up your stats and watch your audience grow—no magic wand required.

References

Google Analytics

Fathom Stats

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