We know the secret to building businesses up is productizing. Doesn’t matter if it’s physical goods, digital assets, and sweat equity…as long as it can be sold multiple times without performing the same task over and over again. One such strategy to do that is with membership sites. Here is the misconception…general knowledge says you need to have one product per site. That limits how you can charge multiple time if the value isn’t increased over time and my guest Lonnie Robinson lays downs how others are getting it wrong and how you can succeed no matter where you are today.

Here at the show, we understand building a business is a challenge and the hardest part that doesn’t get discussed is the end result. Think about it. We’re told we need business plans so we can have a direction yet many entrepreneurs don’t follow those plans to the letter. We believe its because the end goal, or the measurable result, isn’t as well defined as it should be. That one action can make or break a business in its tracks and our guest Omar Martin helps people become more clear by working in reverse. Listen and learn, people.

For every business, you need to demonstrate why you are the best choice. The question is what is the best model to use for your product or service? While their are many to choose from, one great opportunity is content marketing. The simplicity of infotainment has made household names for many small businesses. The magic comes from touching the decision makers from a distance and not having to educate directly and my guest Joel Erway talks us through the what and the how of becoming the star.

Do you suck at sales? Is closing your crutch? It's the businessperson's most needed skill yet asking for the sale chokes people up. No matter how well your presentation is, no matter how you do in building desire, or how well you target your prospect...closing is what separates the hobbyist from the home run hitters. My guest Ryan Stewman is a master closer and he's not ashamed to admit it. Tune in to learn this vital skill.

Are you fit? I mean, really fit…Well, if you’re interested in the fitness space, it’s one of the fastest growing business but it’s also one of the most common. If you think back to the last time you went to a gym, the trainers are looking to take you to the next level...What if you were one of those trainers. How would you stand out? My guest AJ Mihrzad has built his businesses to be the industry standard in personal fitness. Trainers, or wannabe fitness gurus, this is for you.

E-commerce is a difficult business model but one of the most talked about topics currently. What makes the e-com game so interesting is the model itself. The idea you can set up a store, upload pictures of items you never physically own, and sell at a huge margin is exciting. The question is, what goes into

building and servicing a business like that? What pitfalls should we be mindful of? How do we become successful? My guest Nathan Resnick breaks down what you should expect, both from the storefront and the backend.

When you think about family, how do you connect that up to business? It’s a hard line question for most because blending the two can blur lines between what’s needed and what’s wanted. It’s a slippery slope yet when our kids see the work you do and show interest, what do you do to provide them teachable moments without overburdening them? How do you finesse learning with life? My guest Marquel Chill Gates Russell talks with us about being an entrepreneur and a father with kids interested in the entrepreneur life.

If you’re like most of the world, you’re busy but you shouldn't neglect your three basic needs for performance. It doesn't matter where you are in your entrepreneurial journey, just as long as you work on giving yourself what your mind needs, body needs, and a special need we forget to satisfy. My guest Aimee Tariq is a specialist at increasing performance for every level of entrepreneur and she talks with us about what we need to do and how to make it thoughtless.

For the entrepreneur today, we are faced with constant roadblocks. Many gurus on the internet and beyond love to classify these roadblocks as barriers we need to break through. The thing is, breaking through seem to be more in the mind than in the pocketbook, ledger, or bank account. It’s something we face daily and no matter how small or big the situation is, we have to pull ourselves up, dust ourselves off, and move forward to the next challenge. But how do we do it? My guest Larry Hochman makes his profession of being a breakthrough coach and he tells us about some fundamental things we can do…plus some juggling.

Necessity is the mother of invention. We are idea machines that have a hard time turning off our creative juices but, for us, that is our biggest strength. For the physical product entrepreneurs, they turn their ideas into tangible items that can be sold in stores, shipped from online vendors, or even late night from an infomercial. The question is how do we create something from nothing and sell it to the masses? My guest Donteacia Seymore is the go-to person for just that and she shares with us the ins and outs of the invention game.