Brand building has become storytelling. Being able to convert buyers has moved away from traditional techniques to endorsed conversations and many businesses are missing out. Trust has shifted over the years and the new segment of buyers look towards influencers to inform and entertain to make decisions. Agencies look for these influencers. Businesses should look towards them as well and my guest Virginia Salas Kastilio goes deep into the psychology and opportunity to work with the new wave of marketing.

Everything you know about e-commerce is wrong! Now that we have your attention, let's explain. The business model has a reputation that says we need to sell low-cost, low-value items and sell in bulk to make the model work. What's not explored is the opposite position, which is to sell higher priced, more specialty items and sell less. But how does that work? My guest Earnest Epps breaks down this new way to sell online.

Can you believe it's been two years since this experiment called The Swift Kick Show first aired on radio. In this anniversary episode, we reflect on the two factors that hold people back in entrepreneurship and what has helped SKS break through the noise. Special thanks to all of the guest that have appeared on the show helping to make an impact in the lives of our listeners.

Are you clear about your business? If not, that could be hurting your ability to sign up your next client, make that next sale, or get your next promotional partner. Selling a unique selling proposition is more than a fancy tagline because it could mean the difference between your profits growing and someone else’s profits growing you your place. We tend to forget that people buy from people and our uniqueness needs to be understood in the buying process and my guest Lauren Raye Gordon helps people turn their stories into uniques sales opportunities.

The funny thing about advertising on Facebook is the focus is on ROI. When many experts take the path of a results-driven perspective, replication proves to be difficult. As entrepreneurs, we want to sharpen our swords with the latest findings, especially in marketing. In the world of Facebook marketing, it's become increasingly more difficult to predict and follow their internal changes but what if all you did was think like a human instead of a computer? Just this one adjustment can change everything and my guest Peter Sbaro helps people turn their stories into uniques sales opportunities.

Do you work really hard at your business and feel like you give more of yourself away than you receive? That is the case for most entrepreneurs because of the corporate transition. When we’re trained to work hours for dollars, doing business on your own is a challenge against conventional wisdom. More so, the exceptions are not truly in line with what you can do and my guest Greg Hickman talks with us about how systematizing your business turns you into the entrepreneur we all fantasies about.

If you are fit, then you know how to inspire people to get moving. The fitness space has tremendous growth potential because it fills a need many gym rats want to achieve. While many trainers build their businesses in brick and mortar establishments, my guest Tyler Kelly found his sweet spot training globally online.

Sometimes we need to wind down and let the stress of the day melt away. One of the most enjoyed beverages to help with that is tea. We know it has healing and calming powers and it's easy to get. Did you know that's a business model in the making? Surprised me too. My guest Pennie's House walks us through a good cup and a good model.

Everything you've been told about the science of social advertising changes in a heartbeat. The one core factor that remains is the human element. We all try to beat what we know to be true but everything comes back to human nature. When we do the human work, it's simpler to sell and my guest Sam Bell helps his clients understand that and more.

The media world is a necessary tool for every business owner. Having the right mention and the right time can position you as the go-to person in your space. Where owners get confused is how the media attention should be applied to their business, product, or service. My guest Ulyses Osuna discusses what we should do when we are ready to let the world know we exist.