"You've got to find your customers and ask them different types of questions that allow them to reveal themselves, and it's not just for your company, it's for your category.” – Chris Kneeland

In today’s episode, Chris Kneeland talks about branding and how it can be used as a tool to help create success. He believes that it’s important to go beyond just providing a good product and provide extra value to our customers. He talks about "customer EQ” and how it can affect the customer’s emotional connection. He says that it’s important to know your customers and their psychology in order to provide them with the best possible experience. He shares that in order to maintain this level of popularity, it is important for a company to go beyond just providing a good product and provide extra value to its customers.

[00:01 - 01:33] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• For the first part of my interview with Chris, tune in to last Monday’s episode

[01:34 - 08:37] Understanding Demographics By Using Customer EQ

• Chris discusses that marketing must go beyond demographics to understand the emotional needs of customers
• Customer EQ is a tool to understand the emotional needs of customers and build relationships with them
• To be able to market to customers effectively, marketers must first understand their emotional needs
• You need to find your customers and ask them different types of questions that allow them to reveal themselves

[08:38 - 15:56] Closing Segment

• Chris shares his insights on the cult of personality and how it can impact business
• Connect with Chris (links below)
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quote:

“Don't settle for lackluster customer research and insights. It should be a huge competitive advantage.” – Chris Kneeland

Connect with Chris

Learn more about Chris through his website: https://cultideas.com/, LinkedIn, Facebook, Twitter, Instagram, LinkedIn, and his Podcast

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.

Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/

If you want to learn how to build a better business check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.

“This gorilla tactic attached to things is budget friendly. It's focused on making sure things are low cost in nature as a whole, but taking the creative and intellectual aspect of marketing and the implementation pieces where it doesn't have to be expensive.” – Zack Knight

In today’s solo episode, I reflect on Chris’s discussion on how cult-like brands focus on creating an immersive experience for their customers in order to keep them coming back. He discusses how big name companies have changed their marketing concepts in order to stay ahead of the competition. He talks about taking the creative and intellectual aspects of marketing and the implementation pieces to the point where it doesn’t have to be expensive. The different aspects of guerilla marketing that we can look at can stand out from other avenues of marketing.

[00:01 - 01:10] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• If you haven’t listened to last Monday’s episode, check it out! 
• Head over to myvoicechallenge.com to register for a free podcasting workshop! 

[01:11 - 04:39] How Small Businesses Can Benefit From Guerilla Marketing

• There is a ceiling to success for brands
• Marketing concepts and how they’ve changed over the years
• Guerilla tactics to break into different aspects of marketing
• Small businesses should focus on budget-friendly marketing tactics such as using creative and intellectual aspects of marketing without having to be expensive
• Digital marketing is not the only avenue that small businesses should consider when looking for ways to market their business

[04:40 - 08:05] Closing Segment

• Closing words and reminders
• To find out more about Chris’ insights on how to go above and beyond in marketing, focusing on the “cult collective” and cult ideas, come and listen this Friday!
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quote:

“Shareability is something that you really want to create.” – Zack Knight 

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.

Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/

If you want to learn how to build a better business, check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.

“It’s one thing to have a purpose, the harder leap of faith is to spend more calories talking about what you stand for than what you sell.” –  Chris Kneeland

In today’s episode, we welcome Chris Kneeland, he is the co-founder of North America's leading marketing engagement agency. He and his team have dissected hundreds of cult brands to discover how to create brands that people love to work at, or consumers love to buy from. He talks about cult brands and how they are quantifiable via customer emotional intelligence. He shares his thoughts on cult brands and how they can successful in a saturated market.

[00:01 - 02:58] Who is Chris Kneeland?

• Zack introduces his guest, Chris Kneeland!
• Chris talks about the symptoms of a cult brand

[02:59 - 18:06] Identifiable Attributes of Cult Brands

• Chris discusses the key attributes of cult brands
• Quantifiable metric of emotional attachment
• Premium price point
• Focus on internal engagement over external engagement
• He says that marketing today is more complex than just using social media or digital platforms
• Learn from successful strategies

[18:07 - 37:32] Cult Brands That Use Marketing To An Obsessed Customer Base

• Chris discusses the importance of having a purpose beyond simply selling products
• He discusses how paid media can be expensive
• How businesses can achieve success by focusing on cult brand principles
• Enthusiasm
• Optimism
• Hope

[37:33 - 40:00] Closing Segment

• Chris challenges listeners to take action by visiting his website, listening to his podcast, and attending upcoming events 
• Connect with Chris (links below)
• Join us for Tactical Friday!
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quotes:

“Cult brand is not trying to be all things to all people, but to know who you are, what you stand for, and see if that can attract a certain similarly valued or principled person to you.” - Chris Kneeland

“There is no such thing as a business that can't find moments and elevate them for low cost and in ways that just demonstrate that I'm paying attention.” - Chris Kneeland

Connect with Chris

Learn more about Chris through his website: https://cultideas.com/, LinkedIn, Facebook, Twitter, Instagram, LinkedIn, and his Podcast

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.

Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/

If you want to learn how to build a better business check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.

“Servant leadership doesn't mean ending up a stump when servant leadership happens, the tree flourishes with twice as many branches and twice as many leaves and everybody wins.” – Maureen Falvey

In today’s episode, Maureen Falvey discusses how to help someone overcome a crisis of confidence. She talks about how it’s important to be aware of when you’re taking too much time for yourself and not letting work consume your life. She discusses how it can take a while for people to learn to be selfish in order to be selfless. She talks about the importance of servant leadership, highlighting that in order to be effective at it, one must first be strong in their own abilities.  

[00:01 - 01:33] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• For the first part of my interview with Maureen, tune in to last Monday’s episode

[01:34 - 08:37] Overcome A Crisis of Confidence and Knowing Your Worth

• Maureen discusses one of the most common reasons people struggle is a crisis of confidence
• The law of polarity, which is the idea that everything has two sides—good and bad—
• How to Master the Art of the Unapologetic
• Managing stress is understanding and honoring your time
• Cultivating confidence and managing your time wisely
• Knowing your worth and that you deserve to take care of yourself
• Shifting a servant leadership mindset means being selfless and giving full-heartedly before taking anything in return

[08:38 - 15:56] Closing Segment

• Maureen reminds listeners that it’s important to ask ourselves two questions each day, and to take action in order to achieve our goals
• Connect with Maureen Falvey (links below)
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quote:

“Everybody wins when we can breathe.” – Maureen Falvey

Connect with Maureen

Learn more about Maureen through her website: https://markstrongcoaching.com/, LinkedIn

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.

Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/

If you want to learn how to build a better business check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.

“Being a servant leader does not mean you are there to be their servant.” – Zack Knight

In today’s solo episode, I reflect on Maureen’s discussion about the concept of servant leadership. Servant leadership is a different kind of leadership for female leaders. It’s important to maintain a positive attitude and be happy. Her mission is to help leaders unleash their potential and become the best version of themselves. She offers a lot of phenomenal services, such as coaching, training, and mentorship. Her discussion about female leadership with her and what it’s like from a leadership role. What it’s like to not endure that role, but have aspirations and want growth.

[00:01 - 01:10] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• If you haven’t listened to last Monday’s episode, check it out! 
• Head over to myvoicechallenge.com to register for a free podcasting workshop! 

[01:11 - 04:39] Keep People Accountable For Their Actions

• Leaders should be aware of the different contexts in which their employees may take things, and not take things too far themselves
• “Extreme Ownership” by Jocko Willink
• You have to keep people accountable for their actions
• The focus is on self-improvement

[04:40 - 08:05] Closing Segment

• Closing words and reminders
• To find out more about Maureen’s use of strong coaching and training to help her maintain boundaries with her employees, come and listen this Friday!
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quote:

“Be willing to serve, but not be willing to be a servant.” – Zack Knight 

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.

Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/

If you want to learn how to build a better business, check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.

“What people want is to be seen, to be heard, to know that they matter, to have someone who's career pathing with them, and someone who sees them.” –  Maureen Falvey

In today’s episode, we welcome Maureen Falvey. She is the Lead Coach & Trainer at Strong Training & Coaching. Following a successful 25+ year career in advertising, she is now on a mission to help leaders unleash their potential and become the best version of themselves. She shares that her key attribute at the job was her voice, where she had the courage to go against the grain and speak up in meetings. She advises leaders to be self-aware and understand that they have to have high standards to be able to reach their potential. She shares that as a female leader, we have to decide what “smiling our job” means for us and make sure it aligns with our vision and goals.

[00:01 - 03:00] Who is Maureen Falvey?

• Zack introduces his guest, Maureen Falvey!
• Maureen’s mission
• Her journey started with curiosity and a desire to be like any men

[03:01 - 17:51] How To Be An Effective Leader And Not Be Intimidating

• Maureen discusses the differences between how women are perceived in the workplace
• Design contracts with clear expectations
• Feeling safe with your opinions in the workplace
• Dealing with people who are intimidating

[17:52 - 24:10] Women Leaders Need To Smile More

• Fear and perfectionism in the workplace
• Cultivating confidence
• Mindset shift
• Smiling is important for both male and female leaders
• Women should be aware of the implications of smiling
• Her struggle with imposter syndrome

[24:11 - 32:05] Closing Segment

• Maureen emphasizes the importance of having a purpose in life and living intentionally, instead of by accident  
• Connect with Maureen (links below)
• Join us for Tactical Friday!
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quotes:

“If we all saw that fear is in front, maybe we would choose something different.” - Maureen Falvey

“if we could be guided by progress, not perfection, you will try things no one's ever tried before.” - Maureen Falvey

Connect with Maureen

Learn more about Maureen through her website: https://markstrongcoaching.com/, LinkedIn

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.

Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/

If you want to learn how to build a better business check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.

“If you're stuck, if you're feeling lost, nobody's going to do anything until you do something yourself. If you're broken, fix it.” –  Zack Knight

In today’s episode, Zack Knight shares his story of returning home from Afghanistan to find out he had nerve damage in his arm and was kicked out of the military. He found himself excited to be reactivated and thought he would be promoted to captain. However, after going down to a career course and finding out he had nerve damage, he started to lose himself more. He shares how when COVID hit, it was like losing a part of his identity. He started to work through his pain by playing the piano and connecting with others. His advice for aspiring leaders is to take the time to figure out who they are, what they stand for, and what they want to achieve.

[00:01 - 07:45] Who is Zack Knight?

• Zack describes being broken as a turning point in their life that helped them turn the tide in their life
• Not using the word “broken” to describe himself
• How losing his identity led to him feeling lost and vulnerable

[07:46 - 09:30] Recognize Your Skeletons and Reach Out For Help

• Zack’s downward trajectory started right when you recognized you were getting out of the military
• How he started to lose different aspects of your identity
• Recognizing that you have to start dealing with these skeletons that come out as you lose yourself more
• Reaching out for help is what saved your life

[09:31 - 15:33] Thriving in a Structure

• Zack shares how he learned how to play the piano
• How it improved his movement and dexterity
• Thriving in a structure
• His focus is to find themselves and create a framework for themselves
• Finding your passion and attracting positive people into their life

[15:34 - 22:04] Closing Segment

• Zack reminds people to be their authentic self, and that will make you stand out in the crowd
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quotes:

“There are small things that you can really be grateful about, and identifying those things is going to help you recognize that this is what I love about.” - Zack Knight

“I can't help and love others until I can help and love myself.” - Zack Knight

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.

Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/

If you want to learn how to build a better business, check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.

“If you're not leading yourself, helping yourself, leading yourself first, I can give you all the tactics in the world, but you're going to fall on your face.” – Ben Albert

In today’s episode, Ben Albert shares that he starts his day by writing down three things that he is grateful for and then repeats this throughout the day. He mentions that we should start every day with intention because we have to focus on what he wants to achieve today. He shares that he is grateful for the fact that he is alive and has a good life, despite having many challenges compared to others in the world. He talks about how deep breathing, affirmations, silence, and exercise can all help to improve one’s mood and mindset for the day. He encourages listeners to create their own morning routine based on what works best for them and to reach out and help others whenever possible.

[00:01 - 01:24] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• For the first part of my interview with Ben, tune in to last Monday’s episode

[01:25 - 11:37] Start Your Day With Gratitude and Intentionality

• Ben discusses their morning routines, which include gratitude and intentionality
• He recommends writing down three things you’re grateful for each morning, and reaching out to one person you want to help each day

[11:38 - 16:54] Closing Segment

• Ben advises listeners to create their own morning routine based on what works best for them
• Connect with Ben (links below)
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quote:

“When you have that intentionality, everything in your day and in your entire life goes better.” – Ben Albert

Connect with Ben

Learn more about Ben through her website: https://www.gobundance.com/, https://www.r360global.com/, and LinkedIn!

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.

Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/

If you want to learn how to build a better business check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.

“That’s a big piece that people don't recognize, where people don't understand necessarily the value you can bring to somebody.” – Zack Knight

In today’s solo episode, I reflect on Ben’s discussion about how networking and prospecting are essential to success in business. He discusses how effective podcasting can be in building relationships and delivering value. Zack references the Joe Rogan podcast and talks about how he researches people before interviewing them on his show. He highlights how important it is to connect with someone on a personal level, as this builds trust and rapport.

[00:01 - 01:02] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• If you haven’t listened to last Monday’s episode, check it out! 
• Head over to myvoicechallenge.com to register for a free podcasting workshop! 

[01:03 - 07:10] Add Value By Building Good Rapport

• He respects the time and effort that goes into researching someone before contacting them
• This is a key part of building good relationships
• Ben’s emphasis was to be specific when asking people for help
• Frame it as an opportunity to add value to the other person
• Building a good rapport with people

[07:11 - 09:18] Closing Segment

• Closing words and reminders
• To find out more about Ben’s focus on morning routines that motivate yourself, come and listen this Friday!
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quote:

“Start the day with intentionality.” – Zack Knight 

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.

Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/

If you want to learn how to build a better business, check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.

“It's really important that I allow people to find their tribe similar to where I found my tribe in the music industry.” –  Ben Albert

In today’s episode, we welcome Ben Albert. He hosts a network of 5 podcasts called “Real Business Connections,” and he runs a massively successful marketing firm, Balbert Marketing, and has replaced his established sales income in just over a year. He discusses his journey from sales to entrepreneurship, how his background in music helped him create a successful marketing career, and the importance of balance in entrepreneurship. He shares his advice for those looking to start their own podcast. He shares how he separates himself from things that are not aligned with these values and how this allows him to live a life by design.

[00:01 - 03:00] Who is Ben Albert?

• Zack introduces his guest, Ben Albert
• Ben shares his experiences of unemployment, depression, and feeling unworthy  

[03:01 - 17:51] Mindset and Balance Are Key To Be A Successful Marketer

• Ben discusses the importance of being able to lead yourself before you can lead others
• He understood the business and had a marketing mindset
• His love of promotion
• He discusses the importance of mindset and balance when it comes to working hard and taking time for yourself
• He discusses the importance of podcasting and how it has helped him develop his skills as a marketer

[17:52 - 24:10] Growth Mindset and Being Gritty In Order To Achieve Success

• Ben shares his motivation for podcasting and how it has helped him grow as a businessperson
• He emphasizes the importance of having a growth mindset and being gritty in order to achieve success
• Podcasting is a great way to leave a legacy that will continue to be enjoyed by others long after you are gone  

[24:11 - 32:05] Closing Segment

• Ben reminds listeners to live in alignment with their values and goals
• Connect with Ben (links below)
• Join us for Tactical Friday!
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quotes:

“When I felt small, all I wanted was to feel seen, heard, and understood.” - Ben Albert

“I make decisions that are in alignment with growth, community connection, and fun.” - Ben Albert

Connect with Ben

Learn more about Ben through his website: LinkedIn, Facebook, Instagram, YouTube, and his Real Business Connections Network!

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.

Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/

If you want to learn how to build a better business check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.