“Women are one aspect of diversifying, but if you bring in more perspectives in a more diverse group. I think that is exactly when the creative magic happens.” – Amanda Rabideau
In today’s episode, we welcome Amanda Rabideau. She is the Founder, CEO, & Fractional CMO at Arch Collective. She has over fifteen years of experience growing businesses using effective marketing, strategy, and scaling practices. Throughout her career, Amanda has worked with large enterprises like Dell, Microsoft, CoreLogic, Cloudstaff, New Relic, and OraMetrix (acquired by Dentsply Sirona in 2018). Amanda's devotion to empowering entrepreneurs led to the creation of Arch Collective, a successful business that handles all marketing strategy and execution for B2B (back-to-back) tech startups. She believes that operating with talented, freelance marketers is the future of work as well as a valuable advantage provided by Fractional CMOs allowing post-Series A startups to deploy new capital in the safest, most cost-efficient way. She shares that as a female leader, the expectations are different than for men, and it’s important for leaders to reframe the conversation when talking to women in order to create a more diverse perspective.
[00:01 - 06:21] Who is Amanda Rabideau?
- Zack introduces his guest Amanda Rabideau
- Amanda believes that having a fractional CMO is advantageous to post series funded startups
- They help companies grow revenue and acquire new customers
- Video is one of the key components of Amanda’s marketing strategy
- It allows startups to demonstrate their growth to investors
[06:22 - 22:58] Video Marketing are Great Modes for Content Marketing
- Videos are a better way to attract attention and engage people
- People are not going to read long blogs
- Content marketing is important for businesses of all stages and sizes
- Consistency is key for standing out in a saturated environment
- She discusses how to connect with people
- Think about who they are as a person and what their interests are
- When marketing to people:
- It’s important to remember that you are communicating to humans
- It’s important to have a personal brand that is aligned with the company’s mission
- Employees want to work for companies that have a strong digital footprint and are led by leaders who share the same values
[22:59 - 33:48] The Importance of a Diverse Leadership Team That Targets Specific Audience
- Amanda shares that women face different expectations than men in the corporate world
- It’s up to men to reframe the conversation and look at the situation differently
- Leadership is important, but diversifying a leadership team with different perspectives is even more important
- The importance of targeting a specific audience when starting a business
- Being clear on your target audience and develop a persona to represent that audience
- Listening to customers and understanding their needs and frustrations
[33:49 - 39:49] Closing Segment
- It is Amanda’s legacy to leave on the world is that of, an entrepreneur who is successful in their field and helps others do the same
- Setting an example for her children
- Helping other entrepreneurs grow their business
- Connect with Amanda (links below)
- Join us for Tactical Friday!
- Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!
Key Quotes:
“One of the things I talk about with startup founders, especially is the importance of being very clear on their target audience.” - Amanda Rabideau
“I want to leave a legacy of, “Hey kids, whatever your dreams are, whatever it is that you enjoy doing, life is short.” So go after it and pursue that.” - Amanda Rabideau
Connect with Amanda
Learn more about Amanda through her website: https://www.arch-collective.com/, Instagram, Twitter, and Linked!
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