The Talent Cast

Getting better is great. Sometimes, as we explore and experiment with recruiting and employer branding ideas, focusing on getting a little better might be all we can shoot for. But an over-reliance on optimization, the 2%, 3%, 5% increases year of year of our channels and tactics, leads to stagnation. The best way to ensure you eventually become irrelevant is to focus exclusively on optimization. Want to really get better? Ignore optimization and seek revolution every single day. Show notes: Fairygodboss EmployerBrand.Consulting Book me for speaking engagements on employer brand and recruitment marketing Read the Employer Brand Manifesto on LinkedIn Ask Me Anything! Talent Brand Alliance

How many people think you are competing with Google/Facebook for dev talent? You're nuts, but you're not alone. So many companies consider Google/Facebook/Amazon/et al as competition for talent, but miss their real competition. In this episode, we think through the question of who your real competition is so you can evaluate your own employer brand better. Show notes: EmployerBrand.Consulting Book me for speaking engagements on employer brand and recruitment marketing Read the Employer Brand Manifesto on LinkedIn Ask Me Anything! Talent Brand Alliance

If Maya Angelou was right, and people don't remember what you say as much as how you made them feel, why aren't we striving to make truly emotional employer brand messages? Why aren't we trying to make candidates feel something? Show notes: Read the Employer Brand Manifesto on LinkedIn Proactive Talent Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Talent Brand Alliance My latest article at Proactive Talent: Employer Brand Is About the Business (Not Just Recruiting)

There's a reason employer brand people feel like a person without a country, not quite fitting into recruiting or marketing, but needing to influence both. In this episode, I try to plant a flag, defining the EB pro's value (to ourselves and our employers), and start to see how employer brand might just be the way we re-invent this whole recruiting thing from the ground up. Show Notes: The Employer Brand Manifesto The Cluetrain Manifesto Proactive Talent Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Talent Brand Alliance My latest article at Proactive Talent: Employer Brand Is About the Business (Not Just Recruiting)

Managing an employer brand usually means feeling more like a plumber than an architect. But here's the twist: plumbers are more important and have a bigger impact than architects. Show notes: Proactive Talent Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Talent Brand Alliance My latest article at Proactive Talent: Employer Brand Is About the Business (Not Just Recruiting)

99% of all employer brand conversations are about recruiters, candidates and hiring managers. Um... how did we forget employees!? Not only are they the backbone and living embodiment of the brand, they are directly impacted by it. James Ellis: http://jamesellis.us Ask me Anything! https://proactivetalent.com/advisory/ Show notes: http://wp.me/p806sS-c5

Every day, you are collecting resumes from hundreds or thousands of people thinking this is their dream job, even though most won't get so much as a phone call. If I ran a business where I annoyed and disappointed so many potential customers, I'd find that concerning.

How often should you email or reach out to your talent pool? I don't know, how often do you call your best friend? Its such a crazy question, but we hear it more and more. In this episode, I try and flip over the apple-cart of content cadences and communication planning.

The root of most recruiting problems is that we forget that candidates are riddled with uncertainty. Want more people to apply? Want more people to accept your offers? Remove uncertainty throughout the entire process!

How do you measure something that only exists in other people's minds? And how do you set your metrics up so that your boss actually understands what you do and what your value is? Show Notes: http://wp.me/p806sS-bJ