The Talent Cast

Freshly back from Talent Brand Summit an 100+ employer brand pros, I was struck by how much we talk of tactics, strategies, optimizations, tools and metrics, but very very very little about emotions. But people won't do anything until they feel something. So let's start talking about eliciting and sparking emotions in candidates. Show Notes:

Katrina Kibben of Three Ears Media
MRA Waukesha
ERE San Diego
SHRM Talent
Strive Conference
MRA Bettendorf
Transform
RecFest
SRSC Philly
MRA Minneapolis

How much time do you think you spend on the tools you and your team use to source and recruit? Add in vendor demos and evaluation trials and internal conversations (not to mention budget conversations) and it adds up. But how often have those tools worked out? How often have they delivered the promised results? When it's all over, was spending that time and money worth it? What if there was a way to ensure that your new tools work out? In this podcast, you'll get ten questions to ask before you buy anything to eliminate buying regrets. Show notes:

MRA Waukesha
ERE San Diego
SHRM Talent
Strive Conference
MRA Bettendorf
Transform
RecFest
SRSC Philly
MRA Minneapolis

Your custom-designed and unique-to-you recruiting process that you developed is 99.995% the same as everyone else's. When you do everything the same, you attract people who know how to pretend to be the same. Not only does that make it near impossible to understand what makes a candidate different, it also tells the world that you're not different. And if no one can tell the difference between recruiting and companies, you make yourself interchangeable, which might explain why you are losing so much talent so fast. Show notes:

Webinar: How Recruiters Can Use Employer Branding (March 21)
Talent Brand Summit
MRA Waukesha
ERE San Diego
SHRM Talent
Strive Conference
MRA Bettendorf
Transform
RecFest
SRSC Philly
MRA Minneapolis

I've been interviewing people and a theme is emerging: even when the company has something unique to offer, even if it has a lot of positives to talk about, candidates simply don't believe it until they are hired and see it for themselves. There are a couple of reasons for this, but a core one has to do with understanding content marketing strategy.

Webinar: How Recruiters Can Use Employer Branding (March 21)
Talent Brand Summit
MRA Waukesha
ERE San Diego
SHRM Talent
Strive Conference
MRA Bettendorf
Transform
RecFest
SRSC Philly
MRA Minneapolis

In your haste and zeal to find and hire that amazing candidate, how many people are you burning in the process? In a world where talent isn't a never-ending resource, recruiters need to be very aware of how many negative brand impressions they are making, and how many people they are ensuring will never apply for another job while they find that perfect candidate. They need to stop being so short-sighted and see the long game. Show notes

Webinar: How Recruiters Can Use Employer Branding (March 21)
Talent Brand Summit
MRA Waukesha
ERE San Diego
SHRM Talent
Strive Conference
MRA Bettendorf
Transform
RecFest
SRSC Philly
MRA Minneapolis

Maybe it's easy to talk about making an amazing employer brand when your consumer brand is famous, is infamous, is touched and known by its millions of customers. So how can you build an effective, differentiated employer brand when there's nothing obviously different about you? In this episode, we talk trucking, regulated and commoditized trucking. Can you make one brand stand above the rest when they are all all-but-makes-no-difference the same? Yes. Yes, you can. Let's talk about how. Show Notes:

Webinar: How Recruiters Can Use Employer Branding (March 21)
Talent Brand Summit
MRA Waukesha
ERE San Diego
SHRM Talent
Strive Conference
MRA Bettendorf
Transform
RecFest
SRSC Philly
MRA Minneapolis

If you think your jobs is to put butts in seats, your job ends the second that your hire shows up for work. But that's old world thinking. We live in a world in which we are perpetually recruiting, not to join a company, but to be engaged at work, to join a project, to not dig ones heels in to slow progress and change. So maybe your abilities are recruiters have impacts far outside the limitations of "putting butts in seats." Because if recruiting never stops, a recruiter may be the new power in any company. Show notes:

Chicago Employer Brand Mini-Conference
Talent Brand Summit
MRA Waukesha
ERE San Diego
SHRM Talent
Strive Conference
MRA Bettendorf
Transform
RecFest
SRSC Philly
MRA Minneapolis

Oh! Don't forget to grab my free ebook

You'd think offering candidates lots of choices would attract and close more offers. But that's not how it works. People think they want choice, but what they really want is certainty. Which means a recruiter should be focused on lowering uncertainty, not adding more choices.

Show notes:
Go get my free ebook!
Talent Brand Summit in Austin (Mar) ::
ERE (April) ::
SHRM Talent (April) ::
Yello User Conference (May) ::
Transform (June) ::
RecFest (July) ::
Employer Brand Manifesto ::
I can help your solve your messiest recruiting problems with employer brand thinking ::
Book me for speaking engagements on employer brand and recruitment marketing ::
Ask Me Anything!

In the spirit of the patron saint of filling resale shops, we ask what Marie Kondo can tell us about approaching our recruitment marketing and employer brand tactics.

Show notes:
Talent Brand Summit in Austin (Mar) ::
ERE (April) ::
SHRM Talent (April) ::
Yello User Conference (May) ::
Transform (June) ::
RecFest (July) ::
Employer Brand Manifesto ::
I can help your solve your messiest recruiting problems with employer brand thinking ::
Book me for speaking engagements on employer brand and recruitment marketing ::
Ask Me Anything!

For all the work you put into your employer brand, the most important part isn't leadership buy-in, creative tagline or campaigns. It has nothing to do with what you say, but everything with what you do. And that's the hardest lesson to learn.

Show notes:
Talent Brand Summit in Austin (Mar) ::
Employer Brand Manifesto ::
Comprehensive Employer Brand Architecture ::
I can help your solve your messiest recruiting problems with employer brand thinking ::
Book me for speaking engagements on employer brand and recruitment marketing ::
Ask Me Anything!