The Talent Cast

By Evergreen PodcastsBusiness Careers Management

The Talent Cast episodes

January 21, 2019 EP 106 - The Woke Employer Brand
I'm certain that when I say the word "woke" I sound like an ass, but the new Gillette commercial has really forced us all to ask ourselves, "how woke should and can my employer brand be?" And that's what we'll talk about today.
Show notes:
Talent Brand Summit in Austin (Mar) ::
Employer Brand Manifesto ::
Comprehensive Employer Brand Architecture ::
I can help your solve your messiest recruiting problems with employer brand thinking ::
Book me for speaking engagements on employer brand and recruitment marketing ::
Ask Me Anything!
36 min
January 14, 2019 EP 105 - Changing Recruiting's Minds About Employer Brand
When it comes to employer branding, the last holdouts who refuse who play along with you are the ones who most benefit from it. Aren't we a crazy species? So how do you get recruiter's to embrace these new ways of thinking? How do you get them to change their habits and do things differently? How do you get them to see the benefits of employer brand? We get into the nitty gritty today!
Show notes:
Talent Brand Summit in Austin (Mar)
Social Recruiting Summit in Atlanta (Jan)
Employer Brand Manifesto
I can help your solve your messiest recruiting problems with employer brand thinking
Book me for speaking engagements on employer brand and recruitment marketing
Ask Me Anything!
44 min
January 07, 2019 EP 104 - Culture Is Not The Employer Brand
It's easy to get confused when we don' take the time to define our terms, but you can't swap out your employer brand for your culture. Why? Aside from the fact that they are different things, come from different places and are changed in different ways? Well, you'll have to just listen to find out.
Show notes:
Talent Brand Summit in Austin (Mar)
Social Recruiting Summit in Atlanta (Jan)
Employer Brand Manifesto
I can help your solve your messiest recruiting problems with employer brand thinking
Book me for speaking engagements on employer brand and recruitment marketing
Ask Me Anything!
32 min
December 31, 2018 EP 103 - The Next Five Minutes
Welcome to the new year! Resolutions suck, but that doesn't mean this isn't a great time to make change happen. The trick isn't focus on a big hairy audacious goal, but to build better habits that lead you to doing amazing things!
Show notes:
Thank you (in no order) to Elena Valentine and Abby Cheeseman, Lindsay Parks, Katrina Kibben, Ben Gledhill, Iain Hamilton, Charu Malhotra, Audra Knight, Andrea Hurtado, Angie Verros, Hing Lee, Tiffany Lee, Will Staney and Bryan Chaney, Torin Ellis, Tracey Parsons, Shane Grey, Chad Sowash and Joel Cheeseman, Alison Krause, Jeff Hyman, the Talent Brand Alliance Board, Brad Farris and Jill Salzman.
Talent Brand Summit in Austin (Mar)
Social Recruiting Summit in Atlanta (Jan)
Employer Brand Manifesto
I can help your solve your messiest recruiting problems with employer brand thinking
Book me for speaking engagements on employer brand and recruitment marketing
Ask Me Anything!
36 min
December 24, 2018 EP 102 - The Wrong Question
If you're focused on being seen as a great place to work, as being an attractive employer, as having a string employer brand, you are asking yourself the wrong question to win the fight for talent. What's the right question? Tune in and find out.
Show notes:
Talent Brand Summit in Austin (Mar)
Social Recruiting Summit in Atlanta (Jan)
Employer Brand Manifesto
I can help your solve your messiest recruiting problems with employer brand thinking
Book me for speaking engagements on employer brand and recruitment marketing
Ask Me Anything!
30 min
December 17, 2018 EP 101 - 2019 Predictions
What does the future hold? In this episode I pretend I know! Also, if you want that $200 discount code to the Talent Brand Summit in Austin in March (and the TTC sticker and the donation), just let me know (twitter, email, whatever works for you)!
Show notes:
Talent Brand Summit in Austin (Mar)
Social Recruiting Summit in Atlanta (Jan)
Employer Brand Manifesto
I can help your solve your messiest recruiting problems with employer brand thinking
Book me for speaking engagements on employer brand and recruitment marketing
Ask Me Anything!
31 min
December 10, 2018 EP100 - Zen and the Art of Employer Brand
On this, our one hundredth episode, I try to explain the entirety of employer branding in sixty seconds. No special effects or auditory/podcast tricks. No visual aids or speed talking. I just get to the never-stated core of employer branding. Oh, and I swear a lot. This is not the podcast to play at your next holiday party while you're tucking into that meal. Well, none of these are probably good for that. Unless you're into that. You do you. I got your back. (no one ever reads these, so... there you go.) Show notes: Webinar: Hiring Is Holistic. Recruiting Isn't Social Recruiting Summit in Atlanta (Jan) Talent Brand Summit in Austin (Mar) Employer Brand Manifesto I can help your solve your messiest recruiting problems with employer brand thinking Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything!
24 min
December 03, 2018 EP099 - I Hate Facebook / Advertising Is Not Marketing
It's been a rough week for Facebook, and all of the advertising market. This wouldn't be so much of an issue if so many recruitment and talent leaders weren't confusing advertising and marketing. They aren't the same. So here's my chance to scare you away from over-indexing and over-investing on ads and focus more on the bigger picture. Show notes: Webinar: Hiring Is Holistic. Recruiting Isn't Social Recruiting Summit in Atlanta Talent Brand Summit in Austin Employer Brand Manifesto I can help your solve your messiest recruiting problems with employer brand thinking Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything!
41 min
November 26, 2018 EP 098 - When it Gets Quiet
This is an epic opportunity! Between Thanksgiving and New Years, things get much slower. The pace of new requisitions dries up and it's time to think about the holiday party or next year's planning and budgeting. This is when you need to identify and launch that one program you never have time to get to, even though you know it will make your life easier in 2019. So get to it! Show notes: Webinar: Employer Brand Is For Business (Event Yours) Webinar: Hiring Is Holistic. Recruiting Isn't Future Work in Chicago, Nov 29 Social Recruiting Summit in Atlanta Talent Brand Summit in Austin Employer Brand Manifesto I can help your solve your messiest recruiting problems with employer brand thinking Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything!
28 min
November 19, 2018 EP 097 - The Employer Brand Is The Brand
I know that the consumer marketing team gets all the money and attention. But should they? Can a case be made to say that your employer brand is more important than consumer marketing? Or at least that the employer brand is the beating heart of all other marketing efforts? I think so. So take a listen and see if you agree that your employer brand really is your company's brand. Show notes: Employer Brand Manifesto I can help your solve your messiest recruiting problems with employer brand thinking Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Talent Brand Alliance
39 min

About The Talent Cast

From the publisher's feed

From James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing is safe. No best practice is sacred. Here, we get serious about what works, so that you can punch above your weight in the war for talent.