The Talent Cast

When we talk about brands, we usually talk about brand leaders, the people in the market with the leverage and power to do amazing things because they are the market leaders. No one talks about the power of the Zune brand, they only talk about iPhones. And that's great if you're one of those handful of leaders. But what about everyone else? It turns out, if you aren't a leader, you're one of two brands: a follower or a challenger: those willing to stay safely out of the lead, and those willing to take risks and do what it takes to try and become the leader. There are abundant lessons employer brand pros can take from challenger brands, because every employer brand is a challenger brand.

Show Notes:
Shane Grey: Twitter
Yes, I can speak to your team!
Yes! you can have my ebook!

If you're sure bots are evil... this conversation will not sway you. But since so many discussion about AI and bots are vendor-driven, I wanted to talk about the concept of bots with someone who actually uses them everyday. So I pinged Chris Murdock, co-founder and Chief Sourcing Officer (yes, that's really his title), and we had another meandering chat about bots today and bots tomorrow.

Show Notes:
Chris Murdock: Twitter, IQTalent Partners
Yes, I can speak to your team!
Yes! you can have my ebook!

When it's time to reveal your employer brand to leadership, what's your plan? Were you just going to take a page from that episode of Mad Men and make a big creative reveal? Wow, that would be a mistake. Here is my surprisingly nuts-and-bolts approach to presenting your new employer brand to leadership to increase your odds of buy-in, acceptance, and even use it as a means to clearing out obstacles in front of you.

Show Notes:
Yes, I can speak to your team!
Yes! you can have my ebook!

Places I'm speaking:
MRA Bettendorf
Transform - Boston
RecFest - London
SRSC - Philly
MRA Minneapolis
Recruitcon - Nashville

A great brand position, brand promise or even strategy that sits in a deck without being used is 100% worthless. So while thinking strategically is a great start, you need to activate the brand in order to see your employer brand's value. While we've talked about specific channels and media before, we've never thought through activation as a concept. In this episode, we'll reveal the secret to activating your employer brand across any channel in any company. Enjoy!

Show Notes:
Yes, I can speak to your team!
Yes! you can have my ebook!

Places I'm speaking:
MRA Bettendorf
Transform - Boston
RecFest - London
SRSC - Philly
MRA Minneapolis
Recruitcon - Nashville
MidwestTechRecruit - Chicago

While I'm a big believer and proponent of opening the doors to let everyone find frustration and satisfaction at work, as a middle-ages white guy, I always feel out of my depth. Luckily, I know a guy who lives and breathes diversity. We have yet another rambling conversation on what its going to take to change minds and the world. I'm a huge fan of Torin Ellis, but I'm also his friend, so I'm tickled purple to bring him onto the podcast. And for real: if you get the chance to hear him speak, do it. The man's got the mojo.

SHOW NOTES
Torin Ellis: torinellis.com, @TorinEllis

Places I'm speaking:
MRA Bettendorf
Transform - Boston
RecFest - London
SRSC - Philly
MRA Minneapolis
Recruitcon - Nashville
MidwestTechRecruit - Chicago

Haven't we been doing this recruiting thing for a LONG time already? Does it feel like we're not really getting any better at it, that we're all throwing up our hands and giving up that things can be better.

And if we look at recruiters and sourcers and HRBPs and hiring managers as independent actors instead of an integrated system, that might be true. But pilots and surgeons face similar problems with far higher stakes and have found ways to achieving much better outcomes. What can they teach us about improving hiring systems?

SHOW NOTES
Since I mentioned his book, here's all of Atul Gawande's (amazing) writing
MRA Bettendorf
Transform - Boston
RecFest - London
SRSC - Philly
MRA Minneapolis
Recruitcon - Nashville
MidwestTechRecruit - Chicago

Today, we try a little experiment and talk to my friend and recruitment marketing genius Tracey Parsons. Topics covered along the way: why doesn't the business work well with recruiting, creating surprise and delight in candidates and just how low the bar is t0 making most candidates thrilled to apply. If you enjoyed this "experiment," let me know! I've got a few more on deck and want to make sure its delivering value to you! Show Notes:

Tracey Parsons: @TParsons, Parsons Strategic Consulting
Strive Conference (Chicago!)
MRA Bettendorf
Transform
RecFest
SRSC Philly
MRA Minneapolis

How do you define "strategy?" Go ahead. I'll wait. It's a lot harder than you might expect. Now take the definition and see how it fits as your employer brand strategy. A little awkward? Here's the deal: it's very rare that any of us are taught "strategy" as a concept, and yet our jobs depend on our ability to develop and execute one. In this episode we go hard into what a strategy is and how you should go about developing one. Show Notes:

ERE San Diego
Strive Conference (Chicago!)
MRA Bettendorf
Transform
RecFest
SRSC Philly
MRA Minneapolis

It's so much easier to work on and with the things we control. But... that's pretty limiting, isn't it? Especially in our jobs where we control almost nothing at all. If you want to succeed as an employer brand or recruitment marketing pro, the smart move is to ignore the things we control and focus on what we don't. Show notes:

ERE San Diego
Strive Conference (Chicago!)
MRA Bettendorf
Transform
RecFest
SRSC Philly
MRA Minneapolis

If your employer brand is the perception someone has about what it must be like to work there. where does that perception come from? More to the point, what can we do to influence and shape that perception? The answer isn't a campaign or a project, tool or seminar. The answer is in building great habits.

Show Notes:
Katrina Kibben of Three Ears Media
ERE San Diego
SHRM Talent
Strive Conference (Chicago!)
MRA Bettendorf
Transform
RecFest
SRSC Philly
MRA Minneapolis