The Talent Cast

By Evergreen PodcastsBusiness Careers Management

The Talent Cast episodes

October 28, 2019 EP 146 - Make Your Employer Brand Stick
Your employer brand isn't your EVP. It isn't your media plan. It isn't your video, social media or advocacy strategies. It's about what the staff says about what it's like to work there.
In this episode, we breakdown the three phases of every good employer brand strategy and how to make it really stick.
Find me:
Recruitcon - Nashville
Employer Brand Headlines Stay up to date on the podcast and the employer brand industry
99 Employer Brand Activation Hacks
28 min
October 21, 2019 EP 145 - Junk Drawer 2
We did it a year and a half ago and as we approach the end of year three, its time to clear out the notes and half-baked ideas to create a clean desk to begin year four. From attribution, metrics, behavior change and all things in between, thank you for listening.
Show Notes:
Andrew Gadomski's article on measuring employer brand
How Brands Grow by Byron Sharp
Find me:
HireConf - NYC
Recruitcon - Nashville
Employer Brand Headlines Stay up to date on the podcast and the employer brand industry
41 min
October 14, 2019 Does Salary Matter?
All the data suggests that salary is still the (or of the) primary drivers for job choices. But in a world where salary is be coming more transparent (and therefore similar), does a few bucks one way or the other really matter? The answer may surprise you.

Find me:
HireConf - NYC
Recruitcon - Nashville
Employer Brand Headlines Stay up to date on the podcast and the employer brand industry
29 min
October 07, 2019 Is Your Employer Branding Working?
Okay, okay. You know employer brand is important as a means of attracting and hiring the great talent your business needs to grow. You've invested time and energy (and money!) establishing and promoting that brand, but... But... How do you know it's really working? That's what we'll talk about in this week's episode!

Find me:
Hired - Chicago (This week!!!)
HireConf - NYC
Recruitcon - Nashville
Employer Brand Headlines (weekly digest of the EB world so you always look smart)
30 min
September 30, 2019 Should Employer Brand Ignore Recruiting?
Have we made a huge mistake, putting recruiting at the front and center of our employer branding strategy? Hat tip to Ted Meulenkamp

Find me:
Recruitcon - Nashville
HireConf - NYC
Employer Brand Headlines (weekly digest of the EB world so you always look smart)
33 min
September 23, 2019 Reflect It or Change It
A strong employer brand starts by revealing what exists. Your job is to uncover who the company is and what it's really like to work there. But that's only half the job. You can't stop there. Because there are few people in the position you're in, one that can see so much of the company, the different locations, teams, roles, styles, purposes, and desires. And with that position comes the responsibility for you to make the company better, to make the company more like the company it wants to be.

Find me:
Recruitcon - Nashville
HireConf - NYC
Employer Brand Headlines (weekly digest of the EB world so you always look smart)
24 min
September 16, 2019 How Employer Brand Pros See the World
If you make your living as an employer brand professional, what is your job? Is it to write better job posts? Raise your Glassdoor score a little? Suggest better outreach messaging? Manage a CRM? Make hashtags? Obviously, you'll likely a lot of those jobs, but those jobs are in service of a single idea, one we often lose sight of as things get busy (and they are always busy). So here's your reminder of how you should see your job, and what you are being paid to really do.

Find me:
Recruitcon - Nashville
HireConf - NYC
Employer Brand Headlines (weekly digest of the EB world so you always look smart)
23 min
September 09, 2019 Make The Familiar Strange
How do you attract attention to your brand? Interestingly, its a lot like how you're going to build internal buy-in. You're going to make the familiar strange (and the strange familiar).

Show notes:
Communicating the New by Kim Erwin (great book!)

Find me:
Recruitcon - Nashville
HireConf - NYC
Employer Brand Headlines (weekly digest of the EB world so you always look smart)
16 min
September 02, 2019 Elephant In The Room
Every company and every brand has that thing they don't talk about. That thing that everyone knows but bends over backwards to avoid referencing. They have an elephant in the room. And if you're in charge of your employer brand, you can choose to ignore the elephant, but your candidates (who can see it clear as day) will think you're being disingenuous. Or, you could take into account that elephant and find a way to work it into your messaging. Because if you aren't managing your elephant, it's managing you.

Find me:
Recruitcon - Nashville
HireConf - NYC
Employer Brand Headlines (weekly digest of the EB world so you always look smart)
30 min
August 26, 2019 Skin in the Game
The race to "easiest possible application" has not been a race worth winning. Our ATS's are clogged with applicants we wouldn't hire in a million years simply because we've made it so easy. So what's past "peak easy application?" A world in which we actively and intentionally make it harder for people to apply, to leverage the process itself and insert messages that filter great candidates from the rest. It's time to expect candidates to put some skin in the game.

Find me:
Recruitcon - Nashville
HireConf - NYC
Employer Brand Headlines (weekly digest of the EB world so you always look smart)
28 min

About The Talent Cast

From the publisher's feed

From James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing is safe. No best practice is sacred. Here, we get serious about what works, so that you can punch above your weight in the war for talent.