The Talent Cast

There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this, the final in a three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "No care and feeding plan" and "integration and activation."

There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "reflects politics rather than reality " and "poorly defined ownership."

There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "poorly defined goals and intentions" and "built on the wrong stuff."

The Hatfields and McCoys. The Capulets and Montagues. Cats and Dogs. Me and Decaf. Employer brand and marketing. These are the feuds that never seem to die.

What might be missing from your employer brand is to end the madness and make better friends with the marketing team, not just to access their tools (and budgets), but to move your organization towards one where employer brand and marketing aren't just civil, but integrated.

Welcome to the future of the integrated brand.

There are lots of articles (and a few books) that talk about the various work of employer branding within a company, but here is the the 101, the "here's what it means to be an employer brand practitioner" you can hand your new staff or someone interested in switching roles to help them see beyond the tactics and really make a difference.

Show notes:
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Get your pen and paper out, folks! This is a deep dive into a tried and true process you can use to build a content creation machine that will help you build a steady stream of authentic, sharable content. And the best part? It's effectively free. Yes, free.

In this episode I reveal a process for building 300+ long-form content pieces that are social-ready in less than a year and for almost no money.

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We've all been convinced that we need to talk about how joining our company will help you make an impact, make a mark, or generally have some purpose. But why? Is it a legacy of milliennial-attraction panic or something else?

In this episode, we get serious about whether or not you should be listing "making an impact" as part of your employer brand.

Find me:
Recruitcon - Nashville
Employer Brand Headlines Stay up to date on the podcast and the employer brand industry
99 Employer Brand Activation Hacks

When was the last time you asked yourself, "how are candidates making a choice?" Or "if I am asking people to choose my brand, what are they basing that choice on?" It seems funny that it almost never comes up. Because the means by which human beings make choices, be they about food, mates and even jobs, should be front and center of our own thinking.

So in this week's episode, we go deep into how people choose to change their lives, and some surprising ideas on how to leverage that process to get people to pay attention to your open roles.

Your employer brand isn’t your EVP. It isn’t your media plan. It isn’t your video, social media or advocacy strategies. It’s about what the staff says about what it’s like to work there.

In this episode, we breakdown the three phases of every good employer brand strategy and how to make it really stick.

Find me:
Recruitcon – Nashville
Employer Brand Headlines Stay up to date on the podcast and the employer brand industry
99 Employer Brand Activation Hacks

We did it a year and a half ago and as we approach the end of year three, its time to clear out the notes and half-baked ideas to create a clean desk to begin year four. From attribution, metrics, behavior change and all things in between, thank you for listening.

Show Notes:
Andrew Gadomski’s article on measuring employer brand
How Brands Grow by Byron Sharp

Find me:
HireConf – NYC
Recruitcon – Nashville
Employer Brand Headlines Stay up to date on the podcast and the employer brand industry