What's the one thing you want professionally more than anything else? Is it to get a seat at the decision-making table? It's not impossible... Show notes: http://wp.me/p806sS-6g
It's true: content is probably the most effective way to activate your employer brand. But do you know how to build a proper content strategy? I'm not talking about deciding how many tweets you need a day, but a true strategy. Don't spend huge chunks of cash to have an agency tell you what your content strategy should be, because in this episode we get serious about helping you build your own. Show notes: http://wp.me/p806sS-6b
You want to hire the best, I know that. But the concept of "quality" is both impossible to measure and impossible to define. So that leaves us with a simple question: what exactly is talent quality? Show notes: http://wp.me/p806sS-64
If someone asked you to invest in your employer brand, it always seems to come with a steep price tag. But it doesn't have to be that way. Most companies can get a huge lift with very little budget. Don't believe me? Listen in! Show notes: http://wp.me/p806sS-5X
Setting up your 2018 budgets? Chances are, you're trying to figure out how to the stuff as last year with a budget plus or minus three percent of 2017. That's a trap.
According to Glassdoor, your rating says you are a good or bad company to work for, but they've got it wrong. And understanding the cause of that misunderstanding is what can allow you to win the talent game, even if you aren't a "top" employer. Full show notes: http://wp.me/p806sS-5J
AI, bots and software can't take all our jobs, just the entry-level ones. It's like saying "we don't need seeds because we've got all this food!" Where will new talent come from when we can't hire entry-level people and make them great? The answer might surprise you. Show notes: http://wp.me/p806sS-5E
A successful employer brand needs to have a strong point of view, but can you take it too far? We find an example where that's true, explain where it created problems and suggest some fixes. Show notes: http://wp.me/p806sS-5y
Are you measuring what matters or just what's easy to measure? Too many people are measuring things that have zero impact on their hiring (Likes! Bounce Rate! Traffic!). In this episode we break down the things that get reported on that have nothing to do with effective hiring and suggest metrics that really do. Show notes found at http://thetalentcast.com
You don't have to create or invest (or invest in) your employer brand, because it already exists. This may be good, or (more likely) it may be bad. And join the Employer Brand webinar series this fall: http://bit.ly/employerbrandwebinar
34 min
About The Talent Cast
From the publisher's feed
From James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing is safe. No best practice is sacred. Here, we get serious about what works, so that you can punch above your weight in the war for talent.