Regardless of what you hear, the future of talent isn't AI or bots or more more more tech. But those things are real and when they come and we are able to offload so much of the rote chores of our day-to-day, what's left for us to do? A lot, it turns out.
When you play "follow the leader" you never catch up. Why best practices are the least effective means of growing or strengthening your employer brand.
Everyone is customer-focused. Everyone wants to hire a self-starter. Everyone thinks they have a "do what it takes" mentality. But in reality, these ideas do not define us or the issue. What defines us is the edge, what we're not willing to do. That means your corporate mission, employer brand and recruitment marketing is as much defined by who you aren't as who you are.
Why does one job board succeed where another fails? It's not a random question, because it might indicate why Google is launching it's own. Is it a shot at Indeed, or someone else?
Should you have a lot of content, or get out of candidates' way? We answer a listener's question and eventually I make the case that job descriptions sound like advertisements for indentured servitude. Really.
You have thirty seconds to establish and plant the seed of your employer brand in someone's mind. After that you can reinforce the brand pattern. It's easy, right? Then why does everyone get this wrong?
Too many tools, too many companies and too many brands are spinning their wheels, worrying about the wrong things and solving the wrong problems. Are you one of them?
Okay, so if you buy that employer brand is important and that it differentiates you from others, how do you communicate that employer brand? Content strategy. But "telling stories" about your brand isn't enough. In this episode, we dive deep into how your employer brand is perceived and the "Third date rule" of recruiting strategy.
The "war for talent" starts with the "war for attention." But the way you get attention is fundamentally from the way successful HR thinks. In this episode, we examine the friction between HR and Recruitment Marketing, friction that is killing your talent acquisition efforts.
35 min
About The Talent Cast
From the publisher's feed
From James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing is safe. No best practice is sacred. Here, we get serious about what works, so that you can punch above your weight in the war for talent.