The Tech Talk for Accountants Show

The importance of using similar technologies among employees in order to improve communication and collaboration within a company. The benefits of partnering with a company that specializes in company formation and workflow in order to take advantage of opportunities that a more generalized firm might not be able to provide.

Super powers it. All of the tech that we are using, uh, we're also looking at for launch next year, um, a tax platform that will assist with this in terms of what their tax installments would be, tax planning, um, and things like that as well. And again, specifically for real estate agents and brokers. So all of the tools that we're using, even if they are marketed generally, like, as I said, QBO Zero, we are looking for, how do we customize it specifically to how we know agents and brokers work.

Our tech is geared specifically towards agents and brokers, which gives us an advantage in terms of opportunities and options that we can offer compared to more generalized firms.

As the real estate industry faces a generational shift, cloud-based accounting solutions are becoming more popular. This new approach is bringing more automation and digital tools to the industry.

Rachel Fisch is a tax and accounting expert who helps tech companies understand accountants and helps accountants transform their firms with innovative tech. She is the founder of her own firm, which recently acquired a niche firm focused on real estate agents and brokers. This makes her firm the go-to spot for tax and accounting needs for real estate professionals in Australia.

Niche markets allow businesses to focus on developing a tight network of people who know and trust each other. This is beneficial for word-of-mouth marketing and referral business.

The slow to higher, quick to fire philosophy is a good idea, but it is easier said than done. With hiring, there is still an element of surprise until the person starts doing the work. If something is not working out, you want to be quick to give feedback.

Referral programs and Indeed are the best ways to find quality talent. Make sure to interview candidates thoroughly to ensure a good fit for both parties.

Creating the proper culture, having the correct goal, and attracting the right people are the first steps. Sometimes you attract the wrong people, you have to just take whatever you can get early on. And then as you shift, you have to get more methodical and put in processes and then start focusing on benefits and structure.

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