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Burger King and the Whopper were dominating things in the 1980s. McDonald's needed to create something to compete with it, but they also wanted to solve a problem at the same time: how do you keep the vegetables and lettuce of a burger fresh instead of a hot slimy mess?
Enter the McDLT. This is a look back on the evolution of the burger that was meant to take down the Whopper, the state of fast food marketing in the 80s, and the environmental issues that faced the McDLT. We also look at one of the most over-the-top commercials you will ever see featuring a very young Jason Alexander aka George Costanza.
Show Notes: The Story of the McDLT
Support the Show: Patreon.com/80s
4.8
327327 ratings
Burger King and the Whopper were dominating things in the 1980s. McDonald's needed to create something to compete with it, but they also wanted to solve a problem at the same time: how do you keep the vegetables and lettuce of a burger fresh instead of a hot slimy mess?
Enter the McDLT. This is a look back on the evolution of the burger that was meant to take down the Whopper, the state of fast food marketing in the 80s, and the environmental issues that faced the McDLT. We also look at one of the most over-the-top commercials you will ever see featuring a very young Jason Alexander aka George Costanza.
Show Notes: The Story of the McDLT
Support the Show: Patreon.com/80s
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