The Tourism Chat Show

The Tourism Chat Show

By Destinate NZBusinessMarketingManagement
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The Tourism Chat Show episodes

  • TRENZ Unpacked - Unlocking Asian Trade Channels with Cecil Potatau
    In this episode of the Tourism Chat Show, host Michelle continues the TRENZ Unpacked series, providing valuable tips and industry insights for those attending this important tourism trade event. This episode features Cess from Ngāi Tahu Tourism, an industry expert with 30 years of experience, particularly in the Asian markets.
     
    Cess shares his journey, discusses the importance of trade channels, provides tips for new sellers, and offers valuable advice on cultural considerations and commission structures. This session is packed with strategies to build long-term relationships and successfully navigate international trade channels.
     
    00:00 Welcome to the Tourism Chat Show
    02:58 Cess's Journey in the Tourism Industry
    05:44 The Importance of Trade Channels in Tourism
    08:14 Navigating Trade Channels and Trends
    12:45 Cultural Sensitivities in International Markets
    16:26 Leveraging Trade Networks for Business Growth
    18:55 Common Mistakes and Misconceptions in Trade
    22:02 Balancing Trade and Direct Business
    23:16 Seasonality and International Markets
    25:06 Cultural Sensitivity in Tourism
    27:13 The Future of Trade Channels
    31:28 Maximizing Trade Channel Potential
    33:37 Effective Follow-Up Strategies
    37:21 Conclusion and Final Thoughts
     
    This episode is brought to you with the support of Tourism Industry Aotearoa and the TRENZ Events team. 
    If you'd like to register to come to TRENZ in 2025, please click here for details https://www.trenz.co.nz/trenz/sellers
    _______________

    Powered by https://www.destinatenz.com 

    If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!

    This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰

    Today's Guest:

    Cecil Potatau - https://www.linkedin.com/in/cecil-potatau-b7075063/

    Ngai Tahu Tourism - https://www.ngaitahutourism.co.nz/ 

    Resources and Links to connect with us:

    Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ

    Say hi to us on social:

    Instagram: https://www.instagram.com/thetourismchatshow

    Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/

    Website: www.destinatenz.com

    If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast 

    41 min
  • Life as a Social Media Native - with Natasha Hoffman
    In this episode of the Tourism Chat Show, host Michelle Caldwell interviews Natasha Hoffman, the digital marketing advisor for Zealandia in Wellington. Natasha shares her career journey, key social media strategies, and the viral success of Zealandia's creative content. Listeners will gain valuable tips on developing an authentic brand voice, staying on top of social media trends, and balancing organic and paid reach. 
     
    00:00 Welcome to the Tourism Chat Show
    02:07 Upcoming Episode Announcement
    03:50 Natasha Hoffman's Career Journey
    07:20 Viral Social Media Success
    10:16 Social Media Trends and Strategies
    12:44 Tools and Tips for Social Media Management
    26:14 LinkedIn and Personal Branding
    30:47 Aspiring Digital Marketers
    31:52 Conclusion and Farewell
     

    Today's Guest:

    Natasha Hoffman - https://www.linkedin.com/in/hoffmannatasha/

    Zealandia - https://www.facebook.com/Zealandia

    _______________

    Powered by https://www.destinatenz.com 

    If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!

    This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰

    Resources and Links to connect with us:

    Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ

    Say hi to us on social:

    Instagram: https://www.instagram.com/thetourismchatshow

    Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/

    Website: www.destinatenz.com

    If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast 

    33 min
  • Making the Switch - with Tim Barke
    Navigating New Zealand's Tourism: From Dive Masters to Sustainable Practices
     
    In this episode of the Tourism Chat Show, host Michelle dives into New Zealand's dynamic tourism industry with special guest Tim Barke. They discuss Tim's fascinating journey from dive master to General Manager of Westervelt NZ, where he shares valuable insights on how tourism can help achieve community goals and the power of storytelling in guest relations. The conversation covers key topics like managing Lake Wanaka's tourism, navigating the challenges of COVID-19, and embedding sustainable practices at Poronui Lodge and Westervelt International. Tim also emphasises the importance of balancing business growth with environmental responsibility, highlighting collaboration with regional councils and land trusts. Wrapping up the episode, they explore Taupo’s unique tourism experiences and the critical role of authentic networking and collaboration in building sustainable, environmentally conscious businesses.
     
    00:00 Welcome Back to the Tourism Chat Show
    01:14 Introducing Today's Guest: Tim Barke
    03:23 Tim Barke's Journey in Tourism
    03:53 From Dive Master to General Manager
    08:38 Challenges and Opportunities in Tourism
    15:11 Sustainability in Tourism
    18:38 Sustainability in Tourism: A Business Perspective
    19:26 Community Engagement and Positive Impact
    20:05 Environmental Projects and Storytelling
    22:24 Collaboration with Māori Trusts
    23:32 Long-term Vision and Cathedral Thinking
    24:52 Post-COVID Tourism Industry Focus
    27:12 Quality Over Quantity in Tourism
    28:26 Taupo's Unique Tourism Offerings
    31:17 Opportunities for Regional Collaboration
    33:48 Advice for Future Tourism Strategies
     

    Today's Guest:

    Tim Barke: https://www.linkedin.com/in/tim-barke-5a03404/ 

    Poronui Lodge: https://www.poronui.com/ 

     
    _______________

    Powered by https://www.destinatenz.com 

    If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!

    This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰

    Resources and Links to connect with us:

    Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ

    Say hi to us on social:

    Instagram: https://www.instagram.com/thetourismchatshow

    Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/

    Website: www.destinatenz.com

    If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast 

    38 min
  • TRENZ Unpacked - Heading back to TRENZ 2025 with Thomas Orr
    In this episode of The Tourism Chat Show, host Michelle Caldwell introduces the 'TRENZ Unpacked' series, highlighting the significance of the ongoing TRENZ event.
     
    Special guest Thomas Orr from Helisika shares his success as a first-time exhibitor this year, focusing on initial expectations, the benefits of shared stands, cost-effectiveness, and the importance of relationship-building. The discussion explores preparation strategies for appointments, personalised pitches, effective networking, and individualized follow-ups.
     
    We also discussed product development based on market gaps, leveraging new products for buyer interest, and the long-term benefits of participation in trade shows for boosting local businesses and enhancing New Zealand's global appeal. 
     
    00:00 Welcome to the Tourism Chat Show
    00:12 Introduction to TRENZ Unpacked
    00:37 Applications for TRENZ Now Open
    06:41 Interview with Thomas Orr
    07:21 Thomas' Experience at TRENZ
    10:59 Challenges and Adaptations
    12:50 Securing Appointments and Building Relationships
    13:43 Evaluating the Value of TRENZ
    15:51 Immediate Success and Future Growth
    17:08 High-End Packages and Client Satisfaction
    17:28 First Trade Show Experiences
    17:47 Tips for First-Time Attendees
    18:57 Tailoring Presentations for Different Clients
    20:08 The Importance of Networking
    21:42 Effective Follow-Up Strategies
    23:57 Developing New Products for Trade Shows
    25:45 Looking Forward to TRENZ 2025
    27:06 Advice for Prospective Exhibitors
    28:48 Conclusion and Final Thoughts
     
    This episode is brought to you with the support of Tourism Industry Aotearoa and the TRENZ Events team. 
    If you'd like to register to come to TRENZ in 2025, please click here for details https://www.trenz.co.nz/trenz/sellers
    _______________

    Powered by https://www.destinatenz.com 

    If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!

    This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰

    Today's Guest:

    Thomas Orr - https://www.helisika.co.nz/ 

    TRENZ - https://www.trenz.co.nz

    TIA - https://www.tia.org.nz/ 

    Resources and Links to connect with us:

    Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ

    Say hi to us on social:

    Instagram: https://www.instagram.com/thetourismchatshow

    Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/

    Website: www.destinatenz.com

    If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast 

    31 min
  • TRENZ Unpacked - The Final Countdown with Rebecca Ingram
    This episode marks the final installment of the 'TRENZ Unpacked' series on The Tourism Chat Show, where host Michelle dives deep into the anticipated TRENZ event in Wellington, featuring an exclusive interview with Rebecca Ingram, Chief Executive of Tourism Industry Aotearoa.
     
    They discuss the event's focus on maximizing business-to-business (B2B) connections, the sustainable funding crisis facing Regional Tourism Organizations (RTOs), advocacy issues, and practical tips for attendees. The TRENZ event highlights include implementing feedback for enhanced B2B interactions, streamlined processes for a better experience, and measures to showcase Wellington's unique offerings.
     
    The discussion also addresses the importance of sustainable tourism funding, engaging with local councils, and the broader vision for New Zealand's tourism industry. Listener engagement is encouraged, with a promise of unique networking opportunities and a vibrant close to the event.
     
    00:00 Opening Remarks and Feedback on TRENZ Event
    00:50 Welcome to the Final Episode of TRENZ Unpacked
    01:25 Industry Challenges and Advocacy Efforts
    03:58 Excitement and Preparations for TRENZ in Wellington
    06:03 Innovations and Expectations for the Upcoming TRENZ Event
    13:46 Sustainable Tourism and Event Design at TRENZ
    17:18 Advice for Making the Most Out of TRENZ
    22:12 Addressing Sustainable Tourism Funding and Advocacy Projects
    29:49 Closing Thoughts and Anticipation for TRENZ
     
    This episode is brought to you with the support of Tourism Industry Aotearoa and the TRENZ Events team. 
    _______________

    Powered by https://www.destinatenz.com 

    If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!

    This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰

    Today's Guest:

    Rebecca Ingram - https://www.linkedin.com/in/rebecca-ingram-8450208/ 

    TRENZ - https://www.trenz.co.nz

    TIA - https://www.tia.org.nz/ 

    Resources and Links to connect with us:

    Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ

    Say hi to us on social:

    Instagram: https://www.instagram.com/thetourismchatshow

    Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/

    Website: www.destinatenz.com

    If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast 

    32 min
  • TRENZ Unpacked - North American In-Depth with Hadyn Fitzpatrick
    The episode features an interview with Hadyn Fitzpatrick from Tourism New Zealand, who shares insights on tapping into the North American market, the benefits of airline connectivity for New Zealand tourism, and the strategic approach to education and partnership in the industry.
     
    Additionally, we discuss marketing New Zealand to North American travellers, overcoming challenges related to seasonality and distance, and leveraging technology and traditional sales channels to maximize tourism opportunities. Key advice for tourism suppliers includes understanding distribution channels, effectively utilising networking opportunities, and preparing a compelling proposition for TRENZ attendees.
     
    02:31 Special Guest Hadyn Fitzpatrick: Insights from Tourism New Zealand
    03:23 Exploring the U.S. Market: Distribution Systems and Opportunities
    04:59 The Role of Air Connectivity in Tourism Growth
    07:20 TRENZ 2024: What to Expect and How to Prepare
    12:58 Marketing New Zealand to North America: Challenges and Strategies
    22:39 Embracing AI in the Travel Industry: Future Trends and Applications
    24:49 Maximising Opportunities at TRENZ: Tips for New Zealand Sellers
    29:38 Closing Thoughts and Looking Ahead to TRENZ
     
    Check out our Instagram for the TNZ North American Distribution slide @thetourismchatshow
    _______________

    Powered by https://www.destinatenz.com 

    If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!

    This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰

    Resources and Links to connect with us:

    Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ

    Say hi to us on social:

    Instagram: https://www.instagram.com/thetourismchatshow

    Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/

    Website: www.destinatenz.com

    If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast 

    31 min
  • TRENZ Unpacked - Pack your Bags for Wellington with Jo Heaton
    This episode of The Tourism Chat Show hosted by Michelle Caldwell, focuses on the upcoming TRENZ 2024 event being hosted in Wellington for the first time. The episode features an in-depth discussion with Jo Heaton from WellingtonNZ, who provides insights into the event's preparations and the excitement surrounding it. Highlights include the new opportunities presented by Tākina, Wellington's Exhibition and Convention Centre, which is essential for hosting such a significant event.
    The discussion covers the comprehensive planning that has gone into making the event a success, from sustainability efforts to ensuring a rich experience for attendees through a variety of famils.
    Jo also touches on the unique aspects of Wellington that make it an ideal location for TRENZ, such as its compact nature and the ability to influence government officials due to its status as the capital city. Moreover, the episode teases upcoming features and encourages both buyers and suppliers to engage fully with the Trends event for a comprehensive understanding and experience of Wellington.
     
    00:00 Welcome to Wellington: A City of Change
    00:36 Introducing the TRENZ Unpacked Episode
    01:21 Exploring Wellington: Tips and Activities
    03:10 The Excitement of Hosting TRENZ in Wellington
    04:30 A Deep Dive into Wellington's Convention Center, Tākina
    10:47 What to Expect at TRENZ in Wellington
    16:27 Sustainability and Community Engagement at TRENZ
    19:00 Looking Forward: The Impact of Hosting TRENZ
    24:55 Final Preparations and Tips for Attendees
    27:13 Closing Thoughts and Acknowledgments
    29 min
  • TRENZ Unpacked -A First Time Buyer Perspective with Olivia Ponniah

    This episode of The Tourism Chat Show hosted by Michelle Caldwell features Olivia Ponniah from Liv &Travel, a UK-based independent travel company launched right before the pandemic. Liv shares her experiences as a first-time attendee of the New Zealand tourism trade show, TRENZ, focusing on her search for unique New Zealand travel experiences that cater to luxury travellers. She emphasises the importance of building relationships with local suppliers and seeks to bring New Zealand closer to her clients. Liv also discusses the challenges of launching her business near the pandemic's start, her company's partnership with Major Travel, and the recent demand for travel to New Zealand from the UK market. Additionally, she talks about her strategies for maximising her time at TRENZ, gives advice to first-time attendees, and highlights the importance of sustainability and supporting local communities.

     

    00:00 Launching a Travel Business Pre-Pandemic: A New Zealand Focus

    00:28 Welcome to the Tourism Chat Show: TRENZ Unpacked Episode

    00:40 Introducing Olivia Ponniah: A First-Time Buyer's Journey to TRENZ

    02:34 Building a Global Travel Business: The Story of Liv &Travel

    03:43 Exploring New Zealand: Anticipations and Aspirations

    04:40 Seeking Unique Travel Experiences: The Luxury of Personalisation

    07:15 The Challenges and Excitements of a First-Time Buyer at TRENZ

    14:26 Sustainable Tourism: Balancing Luxury and Responsibility

    16:43 Maximising Time at TRENZ: Strategies for Success

    18:35 Advice for First-Time Attendees: Embracing the TRENZ Experience

    _______________

    Powered by https://www.destinatenz.com 

    If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!

    This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰

    Today's Guest:

    Olivia Ponniah - https://www.linkedin.com/in/oliviaponniah/

    Liv &Travel - https://livand.travel

    https://www.linkedin.com/company/livand-travel/

    Resources and Links to connect with us:

    Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ

    Say hi to us on social:

    Instagram: https://www.instagram.com/thetourismchatshow

    Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/

    Website: www.destinatenz.com

    If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast 

    21 min
  • Fuelling change in tourism - with Grow Tourism's Alex Dykman
    In this episode of the Tourism Chat Show, host Michelle discusses the future of the tourism industry and the role of workforce development in achieving sustainable and resilient tourism. Michelle introduces Alex Dykman from Grow Tourism, who shares insights on the inception of Grow Tourism, a SaaS product aimed at providing contemporary, engaging, and practical learning experiences for tourism professionals. The company aims to support the industry's transformation towards sustainability, resilience, and commercial viability. Alex explains the challenges traditional education faces in keeping pace with industry changes and highlights Grow Tourism's agile, future-focused curriculum designed around five pillars for delivering high-value tourism outcomes. The episode also covers the pricing model, the benefits of professional development, and the potential for expanding Grow Tourism internationally.
    _______________

    Powered by https://www.destinatenz.com 

    If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!

    This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰

    Today's Guest:

    Alex Dykman - https://www.linkedin.com/in/adykman/

    Grow Tourism - https://growtourism.com/

    https://www.linkedin.com/company/grow-tourism/

    Resources and Links to connect with us:

    Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ

    Say hi to us on social:

    Instagram: https://www.instagram.com/thetourismchatshow

    Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/

    Website: www.destinatenz.com

    If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast 

    32 min
  • TRENZ Unpacked -Insights from New Exhibitors - with Thomas Orr and Paul Chaplow
    In this episode of the Tourism Chat Show, host Michelle Caldwell introduces listeners to Thomas Orr from Helisika  and Paul Chaplow from Whanganui and Partners, who are attending the tourism event TRENZ for the first time. The episode focuses on their companies' backgrounds, their motivation for participating in TRENZ, and their preparation strategies. Thomas Orr discusses Helisika's approach to showcasing their helicopter-based adventure services and their hopes for gaining exposure. Paul Chaplow shares Whanganui and Partners' goals to present their region's offerings, focusing on arts, heritage, and their aspiration to attract more international visitors. Both guests discuss their expectations and the long-term relationship-building purpose of attending TRENZ.
    00:00 Unlocking the Secrets of Inbound Tourism Operators
     
    00:29 Welcome to the Tourism Chat Show: TRENZ Unpacked
     
    02:41 First-Time Exhibitors at Trends: Helisika's Journey
     
    04:38 Exploring the New Frontier: Kaimanawa Alpine Adventures
     
    06:58 Preparing for Trends: Strategies and Expectations
     
    08:20 Sharing the Spotlight: The Benefits of Collaboration
     
    11:42 A Fresh Perspective: Whanganui and Partners at TRENZ
     
    17:37 Setting the Stage for Success at TRENZ 
     

    This podcast has been produced with the support of Tourism Industry Aotearoa - the hosts and organisers of TRENZ. 

    _______________________________

    Powered by https://www.destinatenz.com 

    If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!

    This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰

    Today's Guest:

    Thomas Orr - https://www.helisika.co.nz/

    Paul Chaplow - https://discoverwhanganui.nz/ 

    Resources and Links to connect with us:

    Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ

    Say hi to us on social:

    Instagram: https://www.instagram.com/thetourismchatshow

    Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/

    Website: www.destinatenz.com

    If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast 

    23 min

About The Tourism Chat Show

From the publisher's feed

Kia ora and Welcome to The Tourism Chat Show, your passport to the world of travel and tourism! Hosted by Michelle Caldwell, an experienced senior marketer in the NZ Tourism Industry, you will be taken on a captivating journey through the industry. Join us every Wednesday as we explore the insights, stories, and wisdom of tourism’s brightest minds and most fascinating personalities. Whether you’re an industry veteran, or just starting out, or you’re just curious about the latest tourism trends and tips, this podcast is your ultimate destination for all things tourism. So fasten your seatbelts, and let’s embark on this exciting adventure together!

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