This episode of the Tourism Chat Show, hosted by Michelle Caldwell, focuses on preparing for and maximizing the benefits of attending TRENZ. Guest Brad "Paddo' Patterson, a seasoned sales manager with over 20 years of experience at TRENZ, shares his insights.
Discussion topics include the importance of follow-ups, effectively selecting and scheduling appointments, researching buyers, and strategically approaching different types of sales calls. Brad emphasizes the value of relationship-building, both before and during the event, as well as the importance of respecting every appointment.
The conversation also touches on common mistakes exhibitors make and offers advice on avoiding them. Additionally, Brad shares personal anecdotes and advice on family travel destinations within New Zealand. The episode concludes with quick-fire questions to know more about Paddo personally.
00:00 Introduction to Market Research
00:40 Welcome to the Tourism Chat Show
00:57 Preparing for Trends
01:22 Introduction to the Guest Speaker
01:47 Engaging with the Tourism Chat Show
02:48 Trends Unpacked: An Interview with Brad Patterson
03:23 Understanding the Tourism Industry
04:04 The Evolution of Trends
06:23 Brad Patterson's Journey in Tourism
11:33 The Importance of Understanding Your Business
13:47 Strategies for Securing Appointments with Buyers
16:48 The Importance of Networking in Tourism
17:40 Common Mistakes in Tourism Marketing
27:00 The Importance of Making Connections at Events
27:50 Overcoming Introversion at Large Events
28:22 Learning from Industry Veterans
29:14 Navigating Different Markets
29:45 The Importance of Asking for Help
30:12 The Impact of COVID on the Industry
31:27 The Importance of Follow-Up After Events
34:08 Understanding the Importance of Inbound Operators
35:08 The Challenges of Changing Rates
36:11 The Importance of Preparation for Events
40:52 The Value of Building Relationships at Events
41:43 The Cost of Attending Events
46:03 The Importance of Networking at Events
46:50 Final Thoughts and Quick Fire Questions
47:08 Favorite New Zealand Destinations
This podcast has been produced with the support of Tourism Industry Aotearoa - the hosts and organisers of TRENZ.
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This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Brad Patterson - www.totallytourism.com
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