The Tourism Chat Show

By Destinate NZBusiness Marketing Management

The Tourism Chat Show episodes

March 06, 2024 TRENZ Unpacked - An Industry Insider's Guide with Brad Patterson
This episode of the Tourism Chat Show, hosted by Michelle Caldwell, focuses on preparing for and maximizing the benefits of attending TRENZ. Guest Brad "Paddo' Patterson, a seasoned sales manager with over 20 years of experience at TRENZ, shares his insights.
Discussion topics include the importance of follow-ups, effectively selecting and scheduling appointments, researching buyers, and strategically approaching different types of sales calls. Brad emphasizes the value of relationship-building, both before and during the event, as well as the importance of respecting every appointment.
The conversation also touches on common mistakes exhibitors make and offers advice on avoiding them. Additionally, Brad shares personal anecdotes and advice on family travel destinations within New Zealand. The episode concludes with quick-fire questions to know more about Paddo personally.

00:00 Introduction to Market Research
00:40 Welcome to the Tourism Chat Show
00:57 Preparing for Trends
01:22 Introduction to the Guest Speaker
01:47 Engaging with the Tourism Chat Show
02:48 Trends Unpacked: An Interview with Brad Patterson
03:23 Understanding the Tourism Industry
04:04 The Evolution of Trends
06:23 Brad Patterson's Journey in Tourism
11:33 The Importance of Understanding Your Business
13:47 Strategies for Securing Appointments with Buyers
16:48 The Importance of Networking in Tourism
17:40 Common Mistakes in Tourism Marketing
27:00 The Importance of Making Connections at Events
27:50 Overcoming Introversion at Large Events
28:22 Learning from Industry Veterans
29:14 Navigating Different Markets
29:45 The Importance of Asking for Help
30:12 The Impact of COVID on the Industry
31:27 The Importance of Follow-Up After Events
34:08 Understanding the Importance of Inbound Operators
35:08 The Challenges of Changing Rates
36:11 The Importance of Preparation for Events
40:52 The Value of Building Relationships at Events
41:43 The Cost of Attending Events
46:03 The Importance of Networking at Events
46:50 Final Thoughts and Quick Fire Questions
47:08 Favorite New Zealand Destinations

This podcast has been produced with the support of Tourism Industry Aotearoa - the hosts and organisers of TRENZ.
_______________________________
Powered by https://www.destinatenz.com
If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Today's Guest:
Brad Patterson - www.totallytourism.com
Resources and Links to connect with us:
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
Say hi to us on social:
Instagram: https://www.instagram.com/thetourismchatshow
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast

53 min
February 28, 2024 Doing Business Better - with Chris Sattler
The discussion revolves around the journey of Island Aviation in Auckland, focusing on its sustainable initiatives. Chris Sattler, from Island Aviation, outlines the measures they have taken to reduce their environmental impact, their focus on community engagement, and future goals regarding sustainable aviation technologies. Some of these efforts include reforestation projects and carbon offsetting. He also candidly discusses the complexity of transitioning to electric or hydrogen powered aircraft, citing significant infrastructure and regulation hurdles. Sattler stresses the importance of collaboration with other stakeholders, be it regulators, fuel companies, or customers, to achieve long-term sustainability goals.

00:00 Introduction and Challenges of Switching to Electric Aircraft
02:57 Meet Chris Sattler from Island Aviation
03:22 The Journey of Island Aviation
05:28 Sustainability Initiatives at Island Aviation
07:57 Measuring and Offsetting Emissions
09:15 Engaging Customers in Sustainability
10:45 Challenges in Measuring Sustainability
12:16 Community Engagement and Sustainability
22:20 Future Goals and Milestones in Sustainability
31:12 Promoting Sustainability and Engaging Stakeholders
36:46 Conclusion and Final Thoughts

__________________________

Powered by https://www.destinatenz.com
If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Today's Guest:
Chris Sattler LinkedIn - https://www.linkedin.com/in/chris-sattler-023335/
Island Aviation - https://islandaviation.co.nz/

Resources and Links to connect with us:
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
Say hi to us on social:
Instagram: https://www.instagram.com/thetourismchatshow
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast
38 min
November 29, 2023 Are you Trade Ready?
In this edition of the Tourism Chat Show, host Michelle provides a thorough overview of how to work with trade in the tourism industry. She offers essential tips and information including refreshing market understanding, handling trade partnerships, and maintaining administrative capabilities. She talks about the importance of marketing collateral, setting and adjusting pricing, collaboration with other institutions, and maintaining efficient booking systems. Also, Michelle emphasizes the importance of Qualmark for tourism operators planning to work on the international platform. Finally, she shares some pointers on how to maximize impact during trade shows and the relevance of follow-ups.

00:05 Introduction and Overview

00:21 Understanding Trade Readiness

01:06 Why Work with Trade?

03:30 Challenges and Benefits of Working with International Travel Trade

09:53 Understanding the Travel Distribution System

12:02 Working with Inbound Tour Operators

20:58 Understanding Commission Levels in Trade

23:25 Tips for Working with Trade

24:21 Improving Your Booking System

25:13 Working with Tour Operators

26:16 Credit and Payment Policies

27:50 Understanding Your Rates and Contracts

29:18 Pricing Requirements and Strategies

34:42 Maximizing Your Impact

36:52 Admin and Resources Required

38:05 Marketing Collateral and Trade Shows

42:13 Final Thoughts and Tips

Are you Trade Ready? Checklist - Scroll to the bottom of the page and fill out the form for an immediate email response with the document https://www.destinatenz.com/representation

Blog Post - How to work with trade - https://www.destinatenz.com/post/ask-destinate-working-with-travel-trade

_________________________________
Powered by https://www.destinatenz.com
If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Resources and Links to connect with us:
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
Say hi to us on social:
Instagram: https://www.instagram.com/thetourismchatshow
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast
45 min
November 22, 2023 Destination Storyteller - with Helen Hayes
In this episode of The Tourism Chat Show, host Michelle interviews Helen Hayes, a multi-award winning travel writer and editor from Australia.
We delve deep into the art of storytelling in tourism. Helen shares some insider secrets about effective storytelling to attract travel media attention. She elaborates on the significance of authenticity, passion, and unique experiences in creating compelling stories. Further, she offers valuable advice on networking with editors, hosting journalists, crafting appealing pitches, and maintaining professionalism in the industry. Helen also emphasizes the importance of having high-quality photographs of your offerings, as visuals often clinch deals for businesses.
This is your guide to captivating media in tourism and a show for all tourism marketers and business owners.
__________________________________________
Powered by https://www.destinatenz.com
If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Today's Guest:
Helen Hayes: https://www.linkedin.com/in/helen-hayes-43269a31/
w: thefinerthingsintravel.com
Resources and Links to connect with us:
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
Say hi to us on social:
Instagram: https://www.instagram.com/thetourismchatshow
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast
39 min
November 15, 2023 TRENZ Unpacked - a First Timer Perspective with Tom Collier
This episode of the Tourism Chat Show features an insightful chat with Tom Collier, the owner of Kaewa Tours. As a first-time attendee at TRENZ this year, Tom shares his experience, success, and advice for those considering attending. He advocates for the value of the TRENZ show as integral to his business's growth and the capacity for networking and establishing fruitful relationships.
Tom touches on his journey, from the corporate world to establishing his own tour guiding business, sharing the focus on sustainability and staying connected to his RTO.
Michelle and Tom also discuss how a business can prepare, stand out, and benefit from TRENZ and the importance of aligning to your business goals. In addition to that, they highlight how businesses can leverage AI and their respective communities to further thrive in the ever-changing tourism landscape.
This podcast has been produced with the support of Tourism Industry Aotearoa - the hosts and organisers of TRENZ.
If you haven't signed up to attend TRENZ 2024 yet, it's not too late. Check it out here: https://www.trenz.co.nz/
_______________________________
Powered by https://www.destinatenz.com
If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Today's Guest:
Tom Collier: https://www.linkedin.com/in/tomcollier1/
Kaewa Tours: https://kaewatours.co.nz/
Resources and Links to connect with us:
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
Say hi to us on social:
Instagram: https://www.instagram.com/thetourismchatshow
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast
31 min
November 08, 2023 Exploring Group Travel Trends - with Peter Harding
Welcome to our 100th episode! We are excited to welcome Peter Harding, the Managing Director of Grand Pacific Tours to today's show.
We'll cover off Peter's career journey, the evolution of coach touring in New Zealand, the shift towards a more discerning and intimate travel experience with smaller vehicle capacities, and the success of their highly rated Ultimate and Premium Economy coach tours. Peter and Michelle delve into marketing strategies, the impact of technology and the importance of sustainable practices.
Peter also shares personal anecdotes and exciting stories from clients' travels. Keep listening to find out who Peter thinks should play him in a movie about his life in our quick fire round.
________________________________________

Powered by https://www.destinatenz.com
If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Today's Guest:
Peter Harding - https://www.linkedin.com/in/peter-harding-824b2a2a/
Grand Pacific Tours - https://www.grandpacifictours.com/
Resources and Links to connect with us:
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
Say hi to us on social:
Instagram: https://www.instagram.com/thetourismchatshow
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast
30 min
November 01, 2023 TRENZ Unpacked - an RTO Perspective with Lou Baddiley
We are back with our first in a series of special episodes dedicated to TRENZ. Applications have opened for sellers and buyers open today so it's time for you to start planning your international trade activity for 2024!
We have Lou Baddiley from Rotorua NZ on the show today. Lou was a first timer to TRENZ this year so shares some great insights into what the show entails and some great tips on how to get ready for it from an RTO perspective.
She outlines her role as an RTO in the complex world of trade sales and how they support their operators in making connections with key partners from around the globe. Lou gives some fabulous tips on getting organised for the show, how to do your follow up and how to manage getting a lot of information across in a 15min appointment.
Lou achieved some great success at TRENZ last year and if you've signed up to go and would like some extra tips, or are still on the fence about attending then tune in and see if we can convince you it's the place to be!
For more Tips on WHY you should attend TRENZ, check out our episode from last year (16/11/22), TRENZ Talk 1 - Why Should I attend TRENZ?
www.trenz.co.nz
____________________________________________
Powered by https://www.destinatenz.com
If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Today's Guest:
Lou Baddiley - https://www.linkedin.com/in/lou-baddiley-47317932/ or Instagram @louthebeautyfoodie
RotoruaNZ - https://www.rotoruanz.com/
Resources and Links to connect with us:
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
Say hi to us on social:
Instagram: https://www.instagram.com/thetourismchatshow
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast
30 min
October 25, 2023 Navigating New Markets- with Kumar Swaminathan
Welcome to this week's episode of The Tourism Chat Show! Our guest is Kumar Swaminathan from Xperienz, and he shares fascinating insights on several topics. We delve into his journey into the US market, exploring the opportunities and challenges he's encountered along the way.
Kumar also provides his perspective on the world of luxury and premium travel, and he explains his strategies for identifying and connecting with his 'ideal customers' who seek these exclusive experiences.
In addition, we explore how technology has played a pivotal role in setting Xperienz apart in the highly competitive travel industry. Kumar shares innovative approaches they've employed, enhancing the overall travel experience for their clients.
And don't miss the quick fire round, where Kumar reveals his all-time favorite book that he's read over 20 times, offering a glimpse into the literary inspiration behind his journey. Tune in for a captivating and informative discussion on the world of travel and tourism!
_________________________________
Powered by https://www.destinatenz.com
If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Today's Guest:
Kumar Swaminathan - https://www.linkedin.com/in/kumarstoo/
Xperienz - https://www.xperienz.nz/
Resources and Links to connect with us:
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
Say hi to us on social:
Instagram: https://www.instagram.com/thetourismchatshow
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast

35 min
October 18, 2023 A Life in Tourism - with Mark Quickfall
Totally Tourism's Mark Quickfall joins us on the podcast today to discuss his 30 year love affair with the tourism industry.
We cover the changes and challenges he's seen throughout his time in tourism, what has changed for the better (and worse) and he shares his views on governance and advice for operators starting out in the tourism industry.
We tackle the hot topic of tourism in Milford Sound and what's required to get things done.
And in the quick fire we ask Mark who the most famous person in his phone is.....
Thanks for tuning in to The Tourism Chat Show.
___________________________________________________________
Powered by https://www.destinatenz.com
If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Resources and Links to connect with us:
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
Say hi to us on social:
Instagram: https://www.instagram.com/thetourismchatshow
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast
36 min
October 11, 2023 New Name, New Look - Welcome to The Tourism Chat Show
It has been a while since you've heard from us, but we are still here, and still committed to publishing great content for you to enjoy.
This is a new era for our podcast, with a refreshed look and feel, new music and a great line up of guests from not only New Zealand, but around the world!
This short episode outlines our plans and we'll be back next week with our very first guest.

Powered by: Destinate NZ
6 min

About The Tourism Chat Show

From the publisher's feed

Kia ora and Welcome to The Tourism Chat Show, your passport to the world of travel and tourism! Hosted by Michelle Caldwell, an experienced senior marketer in the NZ Tourism Industry, you will be taken on a captivating journey through the industry. Join us every Wednesday as we explore the insights, stories, and wisdom of tourism’s brightest minds and most fascinating personalities. Whether you’re an industry veteran, or just starting out, or you’re just curious about the latest tourism trends and tips, this podcast is your ultimate destination for all things tourism. So fasten your seatbelts, and let’s embark on this exciting adventure together!

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