The Trident Edge

In this episode of The Trident Edge, Mike sits down with Keith, one of Trident’s sales reps for the North East, to give contractors a chance to really get to know him. Keith shares his background, his approach to supporting contractors, and how he helps them succeed with Trident products. You’ll hear his perspective on what makes Trident different, why contractors can feel confident working with him, and some stories from the field that show the impact of having a rep who’s got your back. 

www.tridentprotects.com

866-951-4293

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Today’s a milestone... we’ve made it through 20 powerful lessons together. And now it’s time to bring it all together into one big roadmap for your business.

Here’s the exciting part: I’ve turned these lessons into The Trident Edge Playbook: Volume 1. It’s a workbook you can download directly from the description. Every 20 episodes, we’ll release a new playbook so you always have a fresh set of tools, questions, and exercises to keep sharpening your edge. Volume 1 includes the first 20 lessons, detailed breakdowns, reflection questions, and even a self-evaluation quiz to show you exactly where to focus.

If you want more tools and products to help you grow your business, visit TridentProtects.com or call us at 866-951-4293. Now, let’s dive into the breakdown.

CLICK HERE TO DOWNLOAD THE TRIDENT EDGE PLAYBOOK: Volume 1

T3 - University - Online Training for Contractors

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Today we’re digging into a truth that a lot of contractors overlook... your brand isn’t just your logo or your truck wrap. Your brand is the experience people have with you every time they see your work or hear your name. If you want to learn more about how Trident products can help you build a reputation that lasts, head over to TridentProtects.com or give us a call at 866-951-4293. 

T3 - University - Online Training for Contractors

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Today we’re talking about one of the hardest shifts a contractor has to make: moving from working in the business to working on the business. It’s a tough leap, but it’s the difference between owning a job and owning a company. If you want to learn more about the products and systems that can help you scale with confidence, head over to TridentProtects.com or give us a call at 866-951-4293. 

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Now, today we’re talking about a myth I hear all the time  that the right tools are the secret to success. Don’t get me wrong, I love a shiny new sprayer or a truck that turns heads, but here’s the truth: tools don’t build businesses. People do. 

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 Today we’re talking about something every contractor deals with sooner or later... storms. And I don’t just mean the Florida thunderheads that sneak up on you halfway through a sealing job. I’m talking about all the storms that hit your business: broken equipment, slow seasons, tough customers, and those weeks where everything feels like it’s stacked against you. 

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This is Episode 16, and today we’re talking about confidence, the silent contract you make with every customer and every crew member you work with. Confidence doesn’t mean being cocky. It means showing up prepared, professional, and ready to handle business. By the end of this episode, you’ll know how to project confidence even when you don’t feel it, and why it’s one of the most powerful tools you can carry with you on every job. For more information on Trident products, visit TridentProtects.com or call 866-951-4293. 

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Today we’re diving into marketing, not the stuff that burns cash and brings in crickets, but the simple strategies that actually put jobs on your schedule. By the end of this episode, you’ll know which marketing moves pay off, how to track what’s working, and how to stop wasting money on things that don’t. For more information on Trident products, visit TridentProtects.com or call 866-951-4293. 

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Today we’re talking about one of the biggest game changers in business... your crew. You can have the best equipment and the best sealer, but if your team doesn’t care, customers will feel it. In this episode, I’ll share how to build a crew that takes pride in their work, represents your brand well, and treats every job like it’s their own home. For more information on Trident products, visit TridentProtects.com or call 866-951-4293. 

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Today we’re tackling one of the biggest traps contractors fall into, competing on price. There will always be someone cheaper, and chasing that game leaves you exhausted and broke. In this episode, I’ll show you how to stop selling yourself short, how to highlight the value you bring, and how to win jobs because of trust and quality, not because you cut your price. For more information on Trident products, visit TridentProtects.com or call 866-951-4293. 

T3 - University - Online Training for Contractors

Resource Library

Cleaners

Sand

Sealer