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The true value of creator marketing
Not all influencer content is equally valuable in driving revenue. Dan Wilson, Co-Founder/Chief Data Officer of Charlie Oscar, joins WARC's Paul Stringer to discuss keys to creator effectiveness, based on evidence from 30 brands.
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By WARC
5
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Not all influencer content is equally valuable in driving revenue. Dan Wilson, Co-Founder/Chief Data Officer of Charlie Oscar, joins WARC's Paul Stringer to discuss keys to creator effectiveness, based on evidence from 30 brands.
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