What if your brand matters more than your bank account?

In this episode of The Average Sucks Show, Michael Bernoff sits down with entrepreneur, identity coach, and branding expert Travis Brady for a conversation that will challenge everything you think you know about marketing and business growth.

If you’ve ever felt stuck in your business... if the strategies aren’t working... or if you're tired of playing small—this is the wake-up call.

Travis breaks down why your identity is the foundation of your brand—and how most entrepreneurs are sabotaging their results by ignoring it. This episode dives deep into branding, influence, mindset, and the psychology of standing out in a crowded market.

You’ll learn:

• How to create a brand that actually attracts clients
• The real reason your marketing isn’t converting
• Why framing your identity is the key to breakthrough results
• How to stop hiding and start leading with confidence

Whether you're a business owner, coach, or creator... this episode will push you to think differently, show up bigger, and finally build a brand that reflects who you really are.

This one might just be the most important shift you make this year.