TITLE
#026 The Tutor Podcast
Killer Copywriting Part 2
DESCRIPTION
Welcome to part 2 of The Tutor Podcasts Killer Copywriting three-part mini-series. In today’s episode Neil dives deeper into this valuable skills and shares with you some essential technical tips to writing killer copy. If you’re looking to write more compelling copy, construct a powerful message or simply communicate with your customers better, then this is the episode for you.
Learn how to start, grow and love your Tutor Business.
KEY TAKEAWAYS
Technical Copywriting Tips
- Focus on one thing and know your outcome.
- Have clear call to actions and include step-by-step instructions if necessary.
- Consider SEO (search engine optimisation) organically throughout your copy .
- Know your subject and don’t what you’re trying to get across.
- Use sub-headings to divide the content and help the reader digest your copy.
- Pre-empt your audiences objections when aiming to use your copy to sell, and attempt to provoke an emotional response.
- Always use social proof to add credibility to your copy. Use quotes with names if possible.
- Additional testimonials such as embedded quotes can be a great way to help keep your copy compelling.
- Have a Copywriting style guide and develop your own style of writing, your own voice.
- Format of the document and make sure it looks good on all devices, particularly if it’s digital.
- Check your spellings and ensure your grammar is always correct.
- Choose a nice font that’s easily readable and easy to digest.
- Remember to format the text and use the empty space on the page to justify long paragraphs or CTA’s
- Use human psychology and trust in plain words and clear language to do the job.
BEST MOMENTS
“Even if you’re not going to write your own copy you’ll need to know what good copywriting looks like”
“As individuals, people are unpredictable, but People are predictable in crowds”
VALUABLE RESOURCES
Neil Cowmeadow - Weird Things Guitarists Do
www.Neilcowmeadow.com
Episode 22 The Tutor Podcast ‘Testimonials’
Episode 25 The Tutor Podcast ‘Killer Copy Part 1’
ABOUT THE HOST
Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!
CONTACT METHOD
Facebook - https://www.facebook.com/neil.cowmeadow
Website - https://www.neilcowmeadow.com/
Contact - [email protected]
Telephone - 01952 882 928
TITLE
#025 The Tutor Podcast
Killer Copy
DESCRIPTION
In today’s episode Neil begins the first of a three-part mini-series about copywriting for your business. Discover how to write and create killer copy, that can help market your business and bring in new customers. Neil shares with you his Top 10 Tips For Killer Copy and why you should implement these right away!
Learn how to start, grow and love your Tutor Business.
KEY TAKEAWAYS
- Firstly understand that “copy” is any writing used to promote your business or contain your ideas and copy is essential for your businesses marketing, particularly the online.
Top 10 Tips For Killer Copy
- Be a real person - Be authentic and remember to always write with your own voice
- Consider your audience - Always be aware who you’re writing for. Think about demographic, age, sex, income, location. You can tailor your copy and personalise it to your audience
- Know what your audience needs - Provide the right solution for the right people for your business. Solve a problem for them and ask them where it hurts.
- Frame your product/service as the solution to their problem/pain - Design everything to frame you are the authority, you as the answer to their problem. This helps to build credibility and position you as the expert.
- Focus on the benefits to your audience. Don’t focus your copy on the features of your product/service, focus your copy on the benefits it has to your target audience
- PAR Formula (Problem, Agitate/Amplify, Resolve) - Outline the issue the customer has and then propose a solution. Increase the awareness of their issue and then offer to fix it.
- Set yourself a word count limit - This is essential, you need to keep your copy shor and to the point.
- Make Mistakes - One of the biggest obstacles to writing anything down is getting it perfect, so make mistakes and get it down.
- It’s not writing, it’s rewriting - Get something down on the paper, revisit it and rewrite it.
- Get your main bullet points down first - Once you have the bullet points down, start to write sub points. Then you can flesh out your copy.
BEST MOMENTS
“Your business will stand or fall by your copy, so pay attention to it.”
“Words are your weapons, your sword and your shield”
VALUABLE RESOURCES
Neil Cowmeadow - Weird Things Guitarists Do
www.Neilcowmeadow.com
ABOUT THE HOST
Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!
CONTACT METHOD
Facebook - https://www.facebook.com/neil.cowmeadow
Website - https://www.neilcowmeadow.com/
Contact - [email protected]
Telephone - 01952 882 928
TITLE
#024 The Tutor Podcast
Thinking About Tax
DESCRIPTION
Your host Neil Cowmeadow explores the subject of tax in your business. Understand how to keep control of your money and out of the hands of the tax man and corrupt governments. Discover the rules of the game what you need to do in order to minimise your tax and maximise your earnings.
If you can name it, there is probably a tax or a duty tax put on it so it is essential that you lean the legal ways to avoid it and benefit from it. If we work hard for out money, we should work just as hard to hold onto it.
Neil explains that our attitude to taxation can be confused or conflicted and can become a barrier to success. Taxation is usually perceived as unavoidable, although this is only partly true. There are loads of opportunities to reduce our tax bills. Neil shows you how to get wise about your money and to start to think about what you can do now, to reduce your tax burden and get more of your own money in your pocket.
KEY TAKEAWAYS
- Tax avoidance - The arrangement of one's financial affairs to minimize tax liability within the law.
- Tax evasion - illegal use of schemes to minimise or avoid paying tax
- Investing in your education is deductible against your tax, get educated and continual your personal development . Attend free courses before spending a larger amount on education to defend your purchase in order to claim back tax.
- We are only required to pay the minimum amount of tax so we should get educated on it. Consider this when planning your business operations and look to take care of your future.
- Remember to always consider tax when spending money through your business and minimise your inheritance tax so that your airs do not get hit with huge amounts to pay.
BEST MOMENTS
“Whatever we do the government has their hand in the till, no matter whos in power the system is rigged to exploit you and I”
“Paying less tax is a good thing, but please stay legal”
“We are in effect all slaves of the state”
“Any savings you make could go straight to the bottom of your business and it could make the difference.”
VALUABLE RESOURCES
Neil Cowmeadow - Weird Things Guitarists Do
www.Neilcowmeadow.com
Non Exclusive License - Verify that your business is using part of your house.
ABOUT THE HOST
Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!
CONTACT METHOD
Facebook - https://www.facebook.com/neil.cowmeadow
Website - https://www.neilcowmeadow.com/
Contact - [email protected]
Telephone - 01952 882 928
TITLE
#023 The Tutor Podcast
Always Be Learning
DESCRIPTION
Welcome to another episode of The Tutor Podcast, In today’s episode Neil urges you to invest in your education and never stop learning. Understand the value in continuous personal development and how you too, can innovate by developing a unique blend of skills and abilities.
Discover the secrets to ongoing personal education and how to leverage your time in order to constantly educate ourselves, enhance your USP and protect the future of your business and your livelihood.
Learn how to start, grow and love your Tutor Business.
KEY TAKEAWAYS
- By learning every day we can protect ourselves from changes and adaptations to the marketplace. We can stay relevant and future-proof our teaching businesses. Continuous and ongoing education is so important because the answers change overtime so we must always be learning.
- Make the decision to work on yourself and get busy, work harder on yourself than anything else that you do. If learning is fun it will become a habit so synthesize your multiple skills to be someone unique and more well-rounded.
- Speaking skills, Business skills, Writing skills, Psychological skills, Marketing and sales skills. All of these will improve you as a person and increase your tutoring business. Leverage your time to learn more because everything is part of an ongoing learning programme
- Over the last few decades Neil has spent tens of thousands of pounds on his ongoing education, spent hundreds of days in seminars and lectures, listened to more than five hundred books, plus countless podcasts, talks, videos and articles across many fields. Everyone can benefit from continuously learning because everything we learn goes into the mix, and an idea from something unconnected with your core field could just revolutionise what you do every day.
BEST MOMENTS
“Always be learning, get busy and educate yourself, it’s a lot of fun”
“If you’re not learning, not adding to your skills and abilities, you’re probably decaying and stagnating, and you’re probably going out of business.”
“Pursue what you think will be useful to you – not necessarily within your current field – breakthroughs occur at the edges, rarely in the mainstream.”
“Everyone can benefit from continuous learning. An idea from something completely unconnected from your core field could revolutionise your day”
VALUABLE RESOURCES
Neil Cowmeadow - Weird Things Guitarists Do
www.Neilcowmeadow.com
Natural Reader - text to voice reader
ABOUT THE HOST
Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!
CONTACT METHOD
Facebook - https://www.facebook.com/neil.cowmeadow
Website - https://www.neilcowmeadow.com/
Contact - [email protected]
Telephone - 01952 882 928
TITLE
#022 The Tutor Podcast
Testimonials
DESCRIPTION
Welcome to another episode of The Tutor Podcast, Learn how to start, grow and love your Tutor Business! In today’s episode Neil dives into testimonials why they are important, how to get them and how to use them. Neil explains why testimonials are killer marketing, add credibility to your business and most of all inspire you to keep faith in your passion, and best of all they’re free.
Neil shares testimonials from his own tutoring business and demonstrates the power of social proof and how it can transform your business, instantly make you credible and provide you with limitless students. Learn how other people’s words are more compelling than our own and how you too, can start getting testimonials in your tutoring business right away.
Discover why testimonials are the very best marketing you can have, learn how to sell without selling and super-charge your business simply by asking your students what they think of you. Finally Neil shows you how to increase your exposure and get in front of your audience by using your testimonials as SEO on your website and sharing them online.
KEY TAKEAWAYS
- Testimonials are evergreen and can provide limitless value to your business forever they’re convincing, compelling and best of all free.
- Neil shares the most valuable of all the reasons for getting testimonials – it can really jack-up your motivation, inspire you to keep faith with yourself in low moments, or when self-doubt grabs you and you wonder what it’s all about.
- Always be ready to grab a quick testimonial, don’t be shy and capture the moment. Try video testimonials, a comments book or a testimonial box. Your customers want to help they can sometimes be angelic about your tutoring and want to share it with others, facilitate them to do this. Attempt to get an honest testimonial from every one of your students and explain to them why you would like it. Testimonials do the selling for you, all you need to do is go out and get them, it’s that simple. Just ask.
Keep testimonials short and sharp and ask specific questions to create a structure.
- What’s their name
- How they know you
- Their experience of working with you
- Outline their outcomes
- Would they recommend you to others
BEST MOMENTS
- “It’s amazing what your students will say about your business”
- “Visibility is credibility, if you have a boat load of testimonials out there, you will be a force to be reckoned with and you will dominate your area”
- “Testimonials are killer marketing, the most powerful thing is to put testimonial videos on your website”
VALUABLE RESOURCES
Neil Cowmeadow - Weird Things Guitarists Do
www.Neilcowmeadow.com
ABOUT THE HOST
Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!
CONTACT METHOD
Facebook - https://www.facebook.com/neil.cowmeadow
Website - https://www.neilcowmeadow.com/
Contact - [email protected]
Telephone - 01952 882 928
TITLE
#021 The Tutor Podcast
The Value of Time
DESCRIPTION
Welcome to another episode of The Tutor Podcast, today your host Neil Cowmeadow discusses the value of time, how to use it and how to sell it. Learn how to do what counts with your time and see your hourly rate soar with multiple streams of income.
Teachers end up continually trading time for money, a transaction that repeats over and over again. Discover how to add residual income into your life, create cashflowing assets and work on your intellectual property. Neil explains how he has optimised his tutoring business to dynamically manage all voids, free up his time and increase his hourly rate.
Neil urges you to have an exit strategy and make make the most of your precious time, think about how you’re getting out of your business and what you’re getting out of your business with. Finally Neil shows you how to work on your business, not in your business by planning the long-term and investing in yourself.
Learn how to start, grow and love your Tutor Business!
KEY TAKEAWAYS
- Teachers want to help people but this can result a poor use of time with one2one coaching etc. One of the biggest issues is that teachers tend to be paid for their time and this creates scaling issues, when you stop teaching you stop getting paid and there is a limit to time, there’s a limit to what you can get done in your day.
- Do only the things that have the highest value to you. Stop travelling to students and leverage them to come to you. Optimise your teaching schedule, reduce down time and look ahead at the gaps to ensure you’re using your time efficiently.
- Look at the tasks you can outsource for a lower rate that your teaching rate and you’ll effectively be earning more each hour you teach. Ask yourself am I the only person who can do this? If the answer is no, the question should be who can I get to do this for a lower fee than I charge to teach. Free up your time so you can be productive and improve your skill set.
- Think about assets that will create monthly income, cash cows that have long-term potential and capital growth. But also make sure you develop your intellectual property, learn skills that will increase your value in the marketplace, invest in yourself and increase your desirability.
BEST MOMENTS
- “Time is what keeps everything from happening at once”
- “If you’re a good teacher you’ll be making a good living and will have surplus cash to invest in growth prospects, add income generating tasks or assets in the background that effectively increase your hourly rate”
- “Time is your most precious resource, you must earn the most amount possible with your time”
- “When your time’s up, your times up. You can’t get another minute”
VALUABLE RESOURCES
#0013 The Tutor Podcast - The Right Price
https://itunes.apple.com/gb/podcast/the-tutor-podcast/id1369191372?mt=2
ABOUT THE HOST
Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!
CONTACT METHOD
Facebook - https://www.facebook.com/neil.cowmeadow
Website - https://www.neilcowmeadow.com/
Contact - [email protected]
Telephone - 01952 882 928
TITLE
#0019 The Tutor Podcast
15 Commandments to keep you happy, motivated and on track to success (Part 3)
DESCRIPTION
Welcome to another episode of The Tutor Podcast, in this edition your host Neil Cowmeadow rounds off the final 5 Commandments to keep you happy, motivated and on track to success.
Learn how to start, grow and love your Tutor Business!
Neils explains how to fill your life with joy, happiness, optimism and pride, and reminds you to celebrate the small achievements along your journey in order to savour the moments that matter most. Learn how to get the help you need, before you need it and why not to undertake the tasks that are a waste of your time.
Understand how with outsourcing you can get all the help you need and why it’s important to hire people that are excellent at what they do. Neil explains how to grow your business sideways and drop what’s not working by making smart decisions along the way.
Finally Neil discusses why not to spend your most vital resource and to remember to think rationally about the things you can control in business and in life.
KEY TAKEAWAYS
- Know who you are, and who you want to become.
- Know where you want to go.
- Let go of the need for a specific result.
- Don't care what other people are doing.
- Don't care what other people think.
- Care intensely about those you serve.
Business is all about who you are as a person, it’s an expression and will impact those that are around you. - Your work is your craft, it’s personal.
Work hard on your craft, spend the money to get the skills and learn from others that are better than you. If you are the best teacher in the room, you’re in the wrong room, if you the poorest or the least informed person in the room, you’re in the right room. Invest in yourself. - Don’t ask for permission.
Whose permission do you need to be happy? To be wealthy? - Learn through doing.
You will always be waiting, there’s never going to be a perfect time, so start anyway. - Don’t take yourself too seriously.
If you take yourself too seriously, you’re probably not going to have any fun.
