Contributing to over 1,400 election victories, three U.S. Presidential victories, and working with multiple Fortune 200 companies, best-selling author Phillip Stutts plays the game of political and corporate marketing on the highest level. So just how does a "marketing maverick" like Phillip cut through the clutter of countless online ads to get potential customers to stop and click?

Using examples from his past political and corporate ad campaigns, Phillip discusses with Dave why that first click in a funnel is the most important as well as specific strategies he uses to better understand his customers and convince them to take action on his ads.

Learn more from Phillip by visiting phillipstutts.com. Facebook: ceophillipstutts LinkedIn: phillipstutts

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